+ All Categories
Home > Marketing > Digital Advertising in 2016 Infographic

Digital Advertising in 2016 Infographic

Date post: 10-Feb-2017
Category:
Upload: marina-point-marketing
View: 157 times
Download: 0 times
Share this document with a friend
1
$170 billion CURRENT GLOBAL DIGITAL AD SPEND OF ALL U.S. AD SPEND GOES TO EITHER GOOGLE OR FACEBOOK 85% DIGITAL ADVERTISING BY THE NUMBERS...IN 2016 100 million 1 million 22% Google searches per month ADVERTISERS joined Facebook in 2015 Retail advertisers accounted for of online advertising US DIGITAL AD REVENUE UP 20% UP 55% Instagram has over 200,000 advertisers on the visual social netwoek in their first year as an advertising platform. 30% 95% of revenues generated by internet advertising are from mobile OF COMPANIES TWEET 82% tweet 2016 2016 2016 SOURCES: U.S. Census Bureau, ITU, Pew Research, AdWeek, Smart Insights, Statistica, EMarketer, BrandWatch. © 2016 Marina Point Marketing, LLC. All rights reserved SEARCH ADS MARINA POINT MARKETING SOCIAL MEDIA AD SPEND 2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital media in the past 3 years. 1-6 times/day Will account for $81.6billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending will reach $130.58billion globally, still growing at nearly 10%year over year. 30% increase from 2015
Transcript
Page 1: Digital Advertising in 2016 Infographic

$170 billionCURRENT GLOBAL DIGITAL AD SPEND

OF ALL U.S. ADSPEND GOESTO EITHERGOOGLE ORFACEBOOK

85%

DIGITAL ADVERTISINGBY THE NUMBERS...IN 2016

100 million

1 million

22%

Google searchesper month

ADVERTISERSjoined Facebook in 2015

Retail advertisers accounted for

of online advertising

US DIGITAL AD REVENUE

UP 20% UP 55%

Instagram has over 200,000 advertisers on the visual social netwoek in their first year as an advertising platform.

30%95%of revenues generatedby internet advertising are from mobile

OF COMPANIES TWEET

82% tweet

20

162

016

20

16

SOURCES: U.S. Census Bureau, ITU, Pew Research, AdWeek, Smart Insights, Statistica, EMarketer, BrandWatch.

© 2016 Marina Point Marketing, LLC. All rights reserved

SEARCH ADS

MARINA POINT MARKETING

SOCIAL MEDIA AD SPEND

2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital media in the past 3 years.

1-6 times/day

Will account for $81.6 billion worldwide, an increase of 16.2%

over 2014. By 2019, search ad spending will reach $130.58 billion

globally, still growing at nearly 10% year over year.

30% increasefrom 2015

Recommended