DIGITAL ADVERTISING OPERATIONS

RELIABLE OUTSOURCED AD OPERATIONS

Your customers never need to know how much work went into displaying the right ad at the right time.

Today’s complex digital advertising operations require considerable amounts of effort in back office operations. While vital to serving customers and informing audiences, these tasks often absorb valuable time that could be better spent on more proactive, strategic, or revenue-generating tasks.

At Thot Networks, we work as an extension of our clients’ teams, providing campaign management solutions that allow our clients to spend their time more productively. Regardless of the size or scope of the campaign, we help our clients maximize their resources to deliver comprehensive campaigns that achieve optimal results.

Successful outsourcing is not a matter of luck, nor does it require significant changes in your current management style. Thot Networks clients find our process practical and productive, saying it allows them to manage bigger, better campaigns with excellent results.

Our account representatives and project managers maintain systems of continuous feedback and reporting, enabling fast adjustments and optimizations along the way. Our flexible teams of world-class professionals can scale to meet the requirements of each campaign and each client. Because we’re flexible, you can be too.

SUCCESSFUL CAMPAIGNS: ON TIME, ON TARGET, ON BUDGET

Regardless of the advertising platform, we are ready to be a part of the team, helping to:

Managing media buys and placements, last-minute targeting adjustments, and creative updates demands hands-on interaction, often right down to launch. Kicking off each aspect of an online advertising campaign—on the right server, to the right audience, at the right time—is critical to the success of your advertising operations, and it’s what Thot Networks Advertising Operations professionals do. We specialize in:

CampaignManagement

• Facilitate online campaign management process 

• Receive media plan briefs and upload media plan on client platform 

• Add creative to placements and implement click tag 

• Perform ad optimization 

• Ensure accuracy of media plan entry and click tag implementation 

• Communicate with client contacts to resolve any media trafficking issues 

• Track all advertising tools, partners and promotions used throughout the campaign to maximize ROI

InventoryManagement 

Reportingand Analytics 

WorkflowManagement 

Customer Supportand Troubleshooting

Turn Ad Ops Into a Revenue Engine

Our monthly reporting structuregives you in-depth insight intocampaign performance

Campaign’s rise and fall with theseasons. With THOT Networks,your spend matches your workload -no more, no less

Align Costs with VolumeAd Ops can collaborate withsales to focus on generatingnew revenue, rather thanarguing about avails

Generate New RevenueAutomate your workflowWe leverage proprietary in-house tools to execute ourservices faster and moreeffciently than anyone else

Our robust QA practice help usmaintain a 99.8% accuracyrate in ad operations

Targeted QA Advanced Reporting

We document your process andtrain our traffickers extensivelyon your workflow

Custom Workflows

Automate all push-to-ad-servertrafficking functionality

Monitor campaigndelivery to manageseasonal spikes

Operationalize high-volumeinventory and changingmedia types

Ad ops ticketing system managesassignment of new IOs andcampaign modifications

We cut the time spent on data entry by 28%, and reduce the rate of human error to .01%.That means the revenue you book is the same as the revenue you collect.

Our Campaign Management experience spans across Channels with internallybuilt enablers that support us in day to day transactions

End to End Campaign Management – Execution, Optimization and Support

Plan, Strategize, Book,Create Ad Campaigns

Ad Approvals - QualityCheck

We’re experts in over 20 primary and secondary ad servers

Ad Serving -Planned Execution

Reporting -Campaign Analytics Campaign Optimization

Across Multiple Channels

Migration & Integration

Web Display Search Mobile Social Web Video Rich Media

CAMPAIGN EXECUTION ACROSS CHANNELS

2+ Years ofConsolidated ExperienceFor Google,Yahoo, Microsoft

2+ Years ofConsolidatedExperienceFor Google, MS Bingclients

2+ Years ofConsolidatedExperience inSocial MediaAdvertising andListening

2+ Years ofConsolidatedExperience of Servingand OptimizingMobile Ads

2+ Years of Experiencein Booking, ServingVideo Ads Across VideoInventories

OPTIMIZATION POST CAMPAIGN ANALYSIS MEDIA BUYING SUGGESTIONS

Keyword Optimization Creative Optimization Suggestions Based On Best PerformedOptimization Techniques:

Guided Media buy decisions basedon Post Campaign Analysis

EnteringPreferred Deals on the Basis OfBest Performed Placements – which will further reduce Ad Spend

Frequency Optimization Bid OptimizationBetter Performing Creative/Size

Better Performing Exchange/Sites

Better Performing Zip codes

Better Performing Sites

Site Optimization Placement Targeting

Audience Segmentation Local Targeting

Demographic Targeting Exchange Optimization

Strong Multi Channel Experience from Designing, Planning,Creative Handling to Campaign Execution, Reporting & Insights

Dedicated Ad Serving Support

MigrationFrom start to finish, we’ll handle the entire migration from any ad server,including inventory transfers.

Technical SupportDedicated, live experts are accessible when you need them,in your time zone — including after-hours availability

ConsultingWe offer consulting to help you get your campaigns off the ground, and keep them running smoothly.

TrainingOur expert instructors offer custom training sessions, ranging from basic introductionsto advanced techniques.

ImplementationWe put it all together for you. From network setup to workflow consultation,we create a fluid integration into your tech stack.

RetaggingWe handle everything from comprehensive audits to upgrades,hands-on QA, and troubleshooting.

Details of our experience in handling Clients, for the major players of theInternet industry using Industry recognized tools and platforms

End to End management of Client’s DigitalAdvertising Budget through interplay withdifferent Ad Networks, Exchanges andDemand & Supply side platforms acrossSearch, Display, Mobile, Video

Campaign Management

Creative & Ad Approvals

Campaign Optimization Ad Serving/Trafficking

Managing and Optimizing the Digital Advertising budget of Client by reporting and analysis of campaign bases on Keyword, Site, Exchange and different kind of Optimization Techniques

• Every Ad Ecosystem has its own policies. We ensure that Ads adhere to the policy of Platform as well as Publisher to make it a seamless experience for all

• Creative Blocking

Mobile ad serving

With more eyeballs shifting towards Mobile devices, advertisers want more presence there. We have experience in using the best of the industry tools to pursue Mobile Ads

Video Ad Serving

Campaign Setup and Execution for world’s largest Video Sharing website with Revenue per day handling capability of the range of $20,000

Ensuring that the Ads which have been sold find their way across the right inventory through the right channels. We deliver this with greater than 99% quality

Industry Recognized Platforms & Tools

Our Campaign Managers and Traffickers have rich experience to serve Ads for the clients of

ATD

VTR CPA

PPCCPM

eCPMRTB IAB

CPLDMP

ROS

IAB

CPD SSP

CPICPCDSP

Sample SLAs Delivered

CreatingPixels

1 - 10 = 2 hr. 1 - 10 = 4 hr. 1 - 25 = 8 hr. 24 hr. 24 hr.

11 -40 =5  hr. 11 - 50 = 8 hr. 26-100 = 24 hr.

50 + = 24 hr. 51 -100 = 24 hr.

100+ = 48 hr.

100+ = 48 hr.

TraffickingAssociating Creative

New IO/LineItem Setup Screenshot Existing IO/Line

Item Adjustments

ETA by Request Type (Google)

We have managed annual budgets of the

range of $7Mn round the year

World’s biggest Digital Advertising and Internet Company.

We address the challenges using internally built enablers

TOP DRIVERS KEY CHALLENGES KEY SLAS

PROCESS IMPROVEMENTS

M A N A G E D I N F O R M A T I O N S Y S T E M S

TALENT ACQUISITION TRAIN & DEPLOY WORKFORCE MANAGMENT QUALITY & GOVERNANCE

FEEDBACK CENTRAL SUPPORT MODEL

• Ad Delivery• Reporting and Discrepancies• Creative Trafficking• Forecasting• UI & Browser• Inventory• Targeting• Ad Tag Troublehooting• Mobile SDK Troublehooting• Network Seeeting & Admin• Video

• Low Satisfaction scores from Advertisers and Agencies

• High Resolution Time

• Sustaining “High Volume Offshoring Strategy” – Required steep Ramp Up

• Segregated knowledge of processes/tools /documentation

TOTAL RESOLUTION TIME CSAT

QUALITYVOLUMES

TURNAROUND TIME

Introduced Global Queue toIncrease Support from 24x5 to 24X7at Zero Cost to Business

Introduced a Steep Resource Ramp Up model

30% TRTimprovement

100% traningthroughput till gradbay

Implementation across Geos