Digital Allee

digital allee www.digitalallee.com

tw: @digitalallee

Company presentation

May 2013

© digitalallee all rights reserved

digital allee shapes products made for global markets …

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Setup of a mobile android and

IOS mobile App

The company received $2.5

funding in 2012

Software Development from

Concept to launch

Front and Back-end

development and testing

Setup of a digital platform for

global entrepreneurs

Research, events and content

curation


… and guides existing digital ventures in their journey

Business plan and financial

model 5 year forecast

Training to prepare for

investors meeting

Go to market plan

Business plan and financial

model 5 year forecast

Financial forecasts

Market positioning and

expansion strategy

3 © digitalallee all rights reserved

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We build our own ventures and test them on the market

Company builder

We build early stage digital ventures

from scratch

We search for seed financing

once we have our prototype

We build teams that join and

grow the ventures

e

We provide services for existing

ventures

Partner of existing ventures

From opportunity screening

to growth strategy

Our target are founders,

managers and universities

We are a strategic partner

Prototype setup and proof of

concept


Our project Approach

1. Establishing Vision

2. Planning

3. Execution

Creation of a digital platform, setup of a new feature,

project or plan

4. Adjust / Adapt

Based on quantitative analyses the outcome is

monitored and the strategy is iterated

© digitalallee all rights reserved 5

Detailed problem definition, breakdown of key issues to

determine the as is situation

Development of a detailed action plan with costs and

resources needed to execute the strategy

Recent projects

We helped Owncloud Gmbh in

setting up a prototype of a mobile

Application

The project was executed in

Bangalore (India) and coordnated

by us from Europe

Setup of a mobile App to deliver

weather forecasts for sailors and

adventure travellers

Setup of a b2c and b2b e-

commerce stores for artisan food

producers

Owncloud was able to have a

prototype in just 6 weeks

The design, programming and

bug testing did only cost the

Company €4,5K (-40% as

compared to other EU peers)

The App was presented ad CeBit

Hannover in 2012

The mobile app was downloaded

by >5000 users and it reached a

positive breakeven in 12 months

Approximately 80 producers have

registered on the platform

- What we did - - How we helped -

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INTERNAL PROJECT

INTERNAL PROJECT

Product

development


Traction &

planning

We are supporting 2 early stage

B2C ventures (confidential

clients) in preparing for pre-seed

financing

Both startups have investor proof

financial forecasts and business

plans

Founders have a clear vision of the

key milestones of their business

Product

development

Setup of a motorbike sharing

website (peer to peer sharing) for

global bikers

Setup of a global community of

technology entrepreneurs

Setup of a digital online radio

(radio isla negra)

>100 motorbikes have opened

their digital garage at

motorcircles.com

The sharing features is still under

development and internal testing

1.500 users have registered so

far and the community is growing

Relaunch of a traditional radio on

the digital channel


Recent projects

INTERNAL PROJECT

INTERNAL PROJECT

INTERNAL PROJECT


Traction &

planning

Design of an end to end relaunch

strategy for an accomodation

portal

Review of the actual online

marketing performance indicators

Outlining of a growth and

expansion plan for a retailer

wishing to expand into Germany

The player optimized the online

marketing mix

In some months the ROI was

negative and the venture was

burning cash flows

The retailer has used the growth

plan to negotiate with a bank who

granted funds to fuel the

expansion


Recent projects

Incubator

setup

We supported Luiss University in

Rome in setting up a university

early stage incubator

http://ilab.luiss.it/

We worked under the supevision

of the President of the University

The university launched the

incubator on time

10 new startups have been

created and approx. 30 students

are actively working on them


Incubator

running

We searched for suitable mentors

on an international scale,

selected them

We designed a format of

contents, events and

methodology

The incubator has become part of

the university comunication program

The University´s brand and

perception to undergraduate

students has benefited from this

5 startups are in talks with investors

for seed funding

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Recent projects



Team

Federico Baldelli

• Past: Entrepreneur, United Nations

• Skills: prototyping, design, service

concepts, offshore project mngmt

Jacob Kreyenbühl

• Past: Hewlett Packard (Zürich)

• Skills: IT, Web Development, System

Administration, Recruiting

Dennis Chrzonz

• Past: BMW, KPMG (Consulting)

• Skills: Financial modeling, accounting,

financial metrics and reporting

Max Ferdinand Baldelli

• Past: KPMG, Accenture (Consulting)

• Skills: Service concepts design, digital

strategy, go to market, alliances

Flavio Laus

• Past: Brisgestone. Daimler

• Skills: Project and team management,

project planning, goals and milestones

Giorgio Baldelli

• Past: Utrecht University

• Skills: Market research, copywriting,

blogging


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www.digitalallee.com


http://www.digitalallee.com/

Date post:	29-Aug-2014
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