1920

REPORTANNUAL

2019ANNUAL REPORT

Founded in 1989, the Piedmont Park Conservancy is a member and donor-funded nonprofit organization working with the City of Atlanta to enhance and preserve Piedmont Park as a vital, urban green space and as a cultural and recreational resource that enriches the quality of life for all Atlantans.

The Conservancy not only protects the historic Park, but also aims to provide an enjoyable and unique experience only found at Piedmont Park. The nonprofit supports and delivers a wide range of programs including environmental camps, fitness programs, a Green Market, cultural performances and Park tours as well as Park-wide recycling.

LAWRENCE ASHE PATRICK BALDWINBILL BOLEN CHRISTINE BOUCHERJAMI BUCK-VANCETANYA DASLEE ECHOLS JAMIL FARSHCHI SHARON GAYJAMILA HALLMIKE HECHTANTHONY HILLIARDHERMAN HOWARD ROBERT HUGHES STEVE HUTH ANDRE P. HYLTONJENNIFER IDE CHARLES J. JOHNSONRONNY JUSTB. MITCHELL KINGCRAIG KRONENBERGERALLEGRA LAWRENCE-HARDYANDY MACKEMANDY MAHONEYCHRIS MCDAIDVIRGINIA MEANSTIMOTHY MONTZ HUSSAIN “MOOS” MOOSAJEE CARLOS PAGOAGACLAUDIA PATTONALLISON RATAJCZAKMAKARA RUMLEYSYLVIA RUSSELL

GREEN HEART OF ATLANTA2

INSPIRING LIFE IN THE HEART OF ATLANTA

2019 CONSERVANCYBOARD OF DIRECTORS

ELLEN SACCHIABE SCHEAR DAWN SEVERTLAIN SHAKESPEAREADRIANA VARELAALEX WANJOHN WEBSTERJOHN WILSONJONI WINSTONERIN YABROUDY

EX-OFFICIO

MAYOR KEISHA LANCE BOTTOMSJOHN DARGLE, JR.FELICIA MOORE EMERITUS

CURLEY DOSSMAN, JR.JAN HARRALSONJERRY HASSEBROEKJOHN IZARD, JR. JOHN JOHNSON DOROTHY YATES KIRKLEYGUY MILLNERWILLIAM PALMERMARK C. RUSCHE JANE SHIVERSESTHER STOKESAARON WATSON

As a new decade begins, we look back on all that Piedmont Park Conservancy has accomplished in the last 10 years. The Conservancy expanded the Park by 53 acres and added over 1,000 trees. The Northwoods Expansion brought Clear Creek, Six Springs Wetlands and Storza Woods back to their original, pristine condition. The beautiful Promenade greenway and Legacy Fountain were created. Piedmont Commons, with its tree-lined path system and a free-play sports field, was built on reclaimed land.

Additionally, the Conservancy replaced an unsafe asphalt parking lot with Leaders Grove’s bocce courts and green space. The Education Garden, Espalier Orchards, an apiary and two very popular dog parks were built. A new Boundless Playground replaced an old wooden structure providing children of all abilities with a place to play. We transformed the deteriorating swimming pool into a stunning state-of-the-art Aquatics Center and converted its dilapidated bathhouse into the beautiful event facility, Greystone. In addition to these capital projects, the Green Market continued to grow, and new educational programs and cultural events began.

2019ANNUAL REPORT

THE PRESIDENT / CEO AND BOARD CHAIR

Throughout all these changes and Piedmont Park’s attraction of 4.3 million visitors each year, the Conservancy has stayed true to its original mission to lovingly preserve and enhance the Park. We are committed to ensuring Piedmont Park is the crown jewel of Atlanta’s city parks by providing an experience that is safe, clean, green and filled with plenty of opportunities to relax and recreate in an environment conducive to friendship and well-being.

We thank all who contributed to this great success and invite you to join us in this new decade. Together, our park will continue to be the beating, green heart of our community.

Mark BantaPresident & CEO

Chris McDaid2020 Board Chair

LETTER FROM

GREEN HEART OF ATLANTA

A special thank you to our 2019 supporters for their generous donations to preserve and enhance beautiful Piedmont Park.

Erin Yabroudy, Olmsted Society Chair

OUR CONTACTINFORMATION

piedmontpark.org

@PiedmontPark

Piedmont Park ATL

3

2019ANNUAL REPORTGREEN HEART OF ATLANTA

PEOPLEHIGHLIGHTS

Brought Bees to Piedmont Parkin collaboration with Invesco and Bee Downtown

Installed AED Devices

and hosted CPR and AED staff

training

Repaired Lake Clara Meer’s

Submersible Pumpswith the City of

Atlanta to supply water for the

irrigation system

Cleared Overgrown Shrubs and

Invasive Speciesby hosting goats as

an organic and sustainable method

Hosted Lake Cleanups and

Assisted in Water Testing

in partnership with Chattahoochee

Riverkeeper

Offered High Intensity Interval

Training (HIIT)facilitated by

Northside Orthopedic Institute’s Athletic

Training Staff

SERVED:

Youth Served though our 2019

Education Programs

million4.3 Visitors a Year

244,881

Total Pool Attendance

49,446

4,963

Visitation:

Active Oval:Total Reserved Play Attendance

Pool:

Youth:

Launched Lap Swimming Program

to expand pool fitness

opportunities

4

GREEN HEART OF ATLANTA

We are so grateful to the individuals and groups who volunteered their time to the beautification of Piedmont Park, removing invasive species, leading tours, and helping with programs and special events. The efforts of these amazing volunteers saved the Conservancy $196,218 according to the Independent Sector.

Our Environmental Education programs saw continued growth across the board in 2019. We welcomed 968 kids to our EnviroVentures Summer Camp, nearly a 37% growth from 2018, and hosted 3,800 students for field trips, which is over 1,500 more students than last year! We saw an increase in popularity of our Homeschool Day, which brought in 144 students during the program’s second year. 51 Scouts also took advantage of the educational opportunities offered throughout the year.

2019ANNUAL REPORT

VOLUNTEER IMPACT:

7,721Number of Hours:

Saved Money: Number of

Volunteers: 2,902 $196,218

ENVIRONMENTALEDUCATION:

Number Served (Summer Camp)

968 Number Served (Field Trips)3,800

Number Served Number Served (Homeschool Day)

144(Scouts):

51

5

2019ANNUAL REPORTGREEN HEART OF ATLANTA

The Conservancy proudly commemorated 15 years of Green Market at Piedmont Park. The Green Market was first introduced on April 17, 2004 in partnership with the City of Atlanta. As a continuous supporter of the program, Kaiser Permanente has greatly contributed to the Green Market’s success over the years. Since its debut, the program has influenced the diet and lifestyle of millions of visitors in the heart of Atlanta.

Since the beginning, the Green Market featured high quality, locally-grown produce, prepared goods, flowers, herbs and other specialty items. The program included chef demonstrations designed to showcase how fresh produce could be prepared at home and live music from local bands as entertainment. Today, the Green Market has added board-certified dietitians who guide guests on their path of health and nutrition while utilizing market produce.

As one of Atlanta’s most iconic and diverse places, Piedmont Park continues to be a top choice for event organizers everywhere. In 2019 alone, 168 events were hosted in the Park. From the Nature Conservancy’s Earth Day celebration to Oprah Winfrey Network’s Black Women Own the Conversation, Piedmont Park has seen it all! Other events to note are La Fête du Rosé; IBM’s “Know the Cost” (water sustainability activation); MacGyver; The Resident; and Amazon Prime’s The Aeronauts movie promotion.

Our Signature Events for 2019 included the Landmark Luncheon, Party for Piedmont Park and the Splish Splash Doggie Bash. We also hosted free programs such as Park n’ Paint, yoga and Performances on the Promenade with free movies Indiana Jones and the Last Crusade and When Harry Met Sally. We also partnered with various organizations to offer unique experiences such as the iHeartMedia ATL Wine + Spirits Fest and the Viva Tequila Festival.

GREEN

SPECIAL

MARKET:

EVENTS:

FACILITYRENTALS:

Number Served

6

187,000community shoppers

Number of Vendors: 58

1,905Average WeeklyAttendance:

Signature EventsLandmark LuncheonParty for Piedmont ParkSplish Splash Doggie Bash

Number of Events: 168

DECEMBER 31, 2019 AND 2018

PIEDMONT PARK CONSERVANCY, INC.STATEMENTS OF FINANCIAL POSITION

PROPERTY AND EQUIPMENTLand, building and improvements Furniture, fixtures and equipment Total

Total assets $ $

CURRENT LIABILITIESAccounts payable $ $ Deferred revenue

Total current liabilities NET ASSETSWithout donor restrictionsUndesignatedDesignated by Board as operating and maintenance reserveTotal without donor restrictions

LIABILITIES AND NET ASSETS

ASSETS2019 2018

CURRENT ASSETS$ $

Total current assets

OPERATING REVENUEYE 2019

TOTAL: $3,790,289

TOTAL: $3,694,690

OPERATING EXPENSESYE 2019

$1,615,817

$410,588

$1,926,602$1,357,500

$235,461$8,265$70,545

$1,860,201

Gifts Received

General Administration Costs Staff CostsPark Operation / Program Costs

Fees / Rents CollectedCity Reimbursement Interest Received

Miscellaneous Income

Cash and cash equivalentsPledges receivableAccounts receivablePrepaid expensesBeverage and gift cards inventory

4,431,406 4,427,019

620,504 596,6525,051,910 5,023,671

Less accumulated depreciation 2,071,858 1,924,934Property and equipment, net 2,980,052 3,098,737

4,979,733 5,072,063

44,108 61,935288,954 283,658333,062 345,593

3,272,693 3,546,270600,000 400,000

3,872,693 3,946,270With donor restrictions 773,978 780,200Total net assets 4,646,671 4,726,470Total liabilities and net assets 4,979,733$ 5,072,063$

1,800,92852,50027,35551,28667,612

1,791,249105,450

9,59932,62834,400

1,999,681 1,973,326

AFTERBEFOREAFTERBEFORE

Anonymous (4)Acadia Shutters, Inc.Stefanie Agusta and Steve AlbertDiane and Kent AlexanderAlston & Bird LLPJohn G. and Gayle Alston, Sr.Susan and Ron AntinoriClaire L. and H. Ross Arnold IIIAscent MidtownASD, Inc.Astra Group, LLCAtlanta Beltline Inc.Atlanta Track ClubAvison YoungAycoBank of America Charitable FoundationBark ATL, Inc.Barking Hound VillageKathleen BarksdaleJen and Chris BeauregardBill BellThe Arthur M. Blank Family FoundationKaren BondBoot Camp 4a CauseThe Boston Consulting GroupKaren and Frank BoykinSam and Linda BoyteRachel BraunsteinLaura Broyles and Jason SteinBryans Foundation Inc.Lorie BuckinghamCampbell & Brannon LLCMary Frances CampbellHelen CarlosBeth CarterCity of Atlanta Office of Cultural AffairsLynn and Kevin ClarkMatt and Mary ClausThe Coca-Cola CompanyThe Coca-Cola FoundationJennifer and Arthur CohenComcastComcast NBCUniversal FoundationPeter D. ConlonCox Enterprises, Inc.Coxe Curry & AssociatesJeff and Ann CramerCreative Concourse Concepts, LLCAmanda M. CurranJim and Ann CurryFrank Thomas and Pat Daly, Jr.Deborah and Aaron DanzigErin and Karl DasherDelta Air LinesDelta Community Credit UnionDentons US LLPBrent and Amith DeySandra and Harold Dickerson Jr.Tom and Katherine DierdorffChristopher E. DietrickPaul and Susan DimmickScott DrinkardCatherine and John DyerEdelmanDavid and Deborah EidsonAdam EllisPatti and Jeff EllisJennifer A. EuartChip FranzoniDon and Susan FreemanTimothy E. GageMolly Carter GainesGardiner W. and Wick D. GarrardGay Construction CompanyGeorgia Aquarium FoundationGeorgia Power CompanyGeorgia Power Foundation, Inc.Georgia-Pacific FoundationShivani and Rajat GhaiyAndrew L. and Karen GhertnerGibson LandscapeTony Gibson

Alexandra GinsbergLillian and Greg GiornelliGlobal Payments Inc.Michael and Juliet Asher GoldenGoldman, Sachs & Co.Jane and Rusty GorePatrice and Ernest LaMont GreerLauren and Jim C. GrienMary Ayres and Richard GriggsRachel GrindrodWarren GumpLinda HammettLewis H. Hamner, IIITeresa Hargrave and Tony DaloisioHarry Norman, BuckheadHarry Norman, Realtors Intown OfficeCathy and Peter V. HasbrouckJoel HaynsworthHarry Heiman and Abby FriedmanJill H. and W. Zack HendonBonnie and Teryll HerronMary HesterHGORHighland Pet SupplyThe Home Depot FoundationVicki HootenHerman Hansen HowardCharles and Alison HuttonGayle and William Ide, IIIiHeartMedia Management Services, Inc.INVESCOJamestown Charitable Foundation, IncJamestown PropertiesCynthia JenessJones DayBryan J. and Allison JonesLawrence JonesVirginia JonesKaiser Permanente of GeorgiaThe Kelin FoundationBecky and Mark KellyGerry Kenna and Jim DeffenbaughKer-Seymer Family Foundation Inc.Max and Susan Ker-SeymerSheila and B. Mitchell KingErica K. LancasterKara LandBrian LiskeLive NationChrissy LizasoCatherine and Bill LundstromDr. Jennifer Lyman and Kevin LymanMailchimpJeffrey MartinGeorge and Amanda MattinglyLuis MazaKevin M. and Sara M. McClainCatherine and Jeffrey McClellanTracy McConaghieJeni McEwenKristin and Angus McFaddenMEWS Development CompanyMidtown AllianceDarden and Lawrence E. Mock Jr.Candace and Gregory MooreMorgens West FoundationIrene NalleyBarrett NicholsNorfolk Southern FoundationNorth American PropertiesNorthern Trust Northside HospitalAshley and Tory NotoNovare GroupCelia and Calvin O'KeeffeOrpheus BrewingDonald Orr and Marcia KnightRai and Jen OshimaMichael F. OttwillerKojo Owusu-AdjeiParadies LagardèreParkside PartnersPaws Whiskers and Wags LLCDavid PearsonPerennial Properties, Inc.Jonathan and Lori Peterson

PNC BankPonce City MarketMatt PorterPwCCarly QueenNeal and Elizabeth QuirkRonald L. RaiderRed Dog Pet Resort & SpaREMS GroupMagd RiadNancy and Charlie RigbyElizabeth and Bradley RobertsJeff RobertsJulie SadlierSavannah Distributing Co., Inc.Savi ProvisionsChristopher G. and Julie SawyerCarran SchneiderLaura Seeff and Charlie SearlesSabrina and Scott SerafinTahmida Shamsuddin and Arvind ReddyAmy E. SigalSmith & Howard P.C.The Speedwell FoundationKaren and Todd Steven StansburyC. Austin and Stephanie StephensJenny StreeterBelinda C. StubblefieldSunTrust BankColin Swenson and Eileen McClayT. Rowe Price Program for Charitable GivingKra TassoniGreer and Alex TaylorMark and Judith TaylorThe Imlay FoundationThe Kendeda FundThompson Hine LLPLaura ThompsonJames and Emily TillmanTotal Server SolutionsTroutman Sanders LLPUnited Distributors, Inc.UPS FoundationSuzanne and Harold VanPattenVariety Children's Charity of GeorgiaVaruni NapoliViva Tequila FestivalJoseph and Carol VivonaRebecca Wasserman and Noah PeetersCindy WeinbaumWells Fargo FoundationFrank WicksteadChris and Kendrick WilliamsJanice and Thomas WilsonDeborah WolfeRobert A. and Mary YellowleesYOO on the ParkJudy Zaban-Miller and Lester MillerThe Zeist Foundation, Inc.Jane ZoellickMark L. and Jo Ann A. Zyla

Anonymous (2)Tim and Rhonda AgnewRobin Aiken and Bill BolenKathy and Lawrence AsheFarideh and Al AzadiKerri and Patrick BaldwinJames S. and Julie BallounLisa and Joseph R. BankoffAnita and Mark BantaPatricia BarmeyerJoe Bechely and Alex WanJohn W. and Ellen BenderMr. Julian Bene and Dr. Amy LederbergPeggy and Paul BenkeserBarry and Martha BerlinKathy and Dennis BerryFrancis and Elizabeth BlakeLisa and Stuart BondurantJim and Lisa Boswell, IIIChristine and Jim BoucherJoann BowensBrandon L. BowmanDrs. Debra Brand and Angel LeonGinny and Charles BrewerBrent Bridges and Todd McConnellDonna Bryans-GenslerFred and Sara Jean BurkeLiz and Bill CaryBetsy ChaitoffDorothy and Frank ChandlerGregg ChandlerCharles Schwab & Co., IncDaniel Junxia ChenPenelope K. CheroffSuzanne ChristensenKendall CollierThomas G. and Ann D. CousinsTanya Das and Genevieve WardDennis Dean and Drew BrownStacy and Terry DietzlerCharlotte Dixon and David DolphinWhitney and David DziumaLee Echols and Margaret AnthonyEleanor and Charles K. Edmondson Jr.Kenneth EllnerThe Elster FoundationLexi and Jamil FarshchiPeter B. FellmanCamille and John FentonAnita and John FriedmannSade D. and William B. FryerSally and Mike GaburoBarbara and Jeff GallowayMarc Galonsky and Patty DietzThe Graves FoundationMargaret and Scotty GreeneDan and Parkey Haggman

Jamila Hall and Whitcliff McKnight, Jr.Heather and Jonathan HallettDouglas and Judy HamiltonJoan and Rex HamiltonJan and James HarralsonNancy and Charles HarrisonMike HechtHilliard Lyons Trust CompanyBunnie and Anthony HilliardMay B. and Howell HollisDavid HopkinsRomi and Herman HowardKimberly and Kirk HuddlestonRobert T. Hughes and Mary Bear HughesWilliam and Dona Humphreys, Jr.Janet and Steve HuthTamera and Andre HyltonIzard Family Charitable TrustRobert A. JetmundsenJohn Izard, IIMelody and Charles J. JohnsonDeana and David JohnsonJohn Johnson and Chris LewisSarah and James KennedyLori Marshall and Martin KeyDorothy Yates Kirkley Charles KlemanCharlie KowalMalinda and David KrantzLiz and Craig KronenbergerLouise and John LadsonJames H. LandonRon Lazarus and John WiseThe LDB FoundationJosephine LindsleyTim and Jane LundbergEllen B. MachtMandy and Sean MahoneyRoss and Jodi MansbachRobert C. Marshall, Jr.Diane M. MartinezColleen and Chris McDaidKevin McGlynn and Tama FullerBrant McLeanJohn F. and Marilyn M. McMullanVirginia and Jeff MeansStuart and Sheryl MeddinMelissa and John D. MerlinoKurt MeyerNatasha and Tim MontzSandi Parker and Hussain MoosajeeJames H. and Sally MorgensThe Nailling Family FoundationGeorge and Ellen NemhauserLisa NewsomNordson CorporationClara M. and John S. O'SheaMatt O'SheaKaren Schwartz and John PaddockMaria and Carlos PagoagaSandy Pardue and Marybeth PalmerWilliam and Anna Palmer

Niki Paris and Myron KramerClaudia and Rex PattonPat PennNancy and Cecil O. Pharr, IIILinda and Marty PinneEd Potter and Regina OlchowskiPayman PouladdejSusan PuettAllison and David RatajczakCindy K. and Gary M. ReedyBarbara and Ronald ReidTim and Leslie RenjilianIrene Reynolds Schier and Felix SchierMatthias J. Reynolds and Jennifer IdeNorman and Clare RichieKristen Ann RolandoKyle Joseph RossilliHedy and David RubingerMaKara and Rob RumleySylvia RussellMichael and Lora RustEllen and Guido SacchiStacey S. and Richard SappDiana SauvignéLinda and Abe SchearSharon Gay and Neil SchemmDawn and Tim SevertSabrina Shannon and Kevin LoftonSteven and Michelle ShlanskyJared Silverman and Lange TaylorDavid and Virginia SjoquistEllen Hauck and Markham H. SmithPaul and Angela R. SmithWiley and Ruth SommervilleJohn P. and Mildred SpaldingPaul N. and Sara Sisson SteinfeldDavid Stockert and Cameron IvesEsther and Jim StokesDavid W. StricklerChuck and Lisa Cannon TaylorMr. and Mrs. Miles TheodoreAlan Thiemann and Michelle ReidJohn and Ray UttenhoveJami Buck-Vance and Han VanceAdriana VarelaWayne and Lee Harper VasonElizabeth and Robert WagnerVeronica Wan-HugginsVan Caswell and Wimberly WarnockLaura Weakland and Katina AsbellCharles and Marcia WeberJohn E. and Julie H. WebsterRichard WellsJo and Scott WesterveltKate Wheeler and Andrew SnellSue and John WielandMary Beth and John WilsonJoni WinstonErin and Ron YabroudyTodd Youngblood

DONORS $500+

Evan Lee Braunstein Rachel Braunstein Leah Cohen Susan M. FurmanMarc Galonsky and Patty DietzFreida GottsegenJonathan and Alison GottsegenKaren E. JacobsStacey KalbermanValerie KesslerLenore LoxRoss and Jodi MansbachLauren Waits Coach Cramer Grady Cross Country Team Lauren Dean George R. Dean

Mark BantaWalter Reeves Andrew Conwell Corinne Sade Toni Jacobson Karen Scrymgeour Jeffrey McQuithy Laurel Buchmiller Nick Price Carmiel Banasky Ellen Sacchi Rebecca BaggettDara Steele-Belkin & Jeff BelkinThe CentnersAdam Corsi

In Memory

The OlmstedSociety

In HonorDeborah and Aaron DanzigRonit Walker Eponine Samford Julia Welch Paul and Angela Smith Cooper Family Storage Post Tony Karamitas Alyson Spickert and Giff Gfroer Pearl Family Esther Stokes John and Cam Fenton Emily and James Washburn Julia Cherry and John Miller

Emily Hill Ferguson John G. and Gayle Alston, Sr.Charles and Lola Battle, Jr.Saunders Glenn BohanJessica BrownNancy Alexander CaswellJohn B. Coppedge, IIIJennifer A. EuartHenry D. and Amanda Gregory, Jr.Mary Ayres and Richard GriggsBenjamin H. HillHarvey and Sarah Hill, Jr.Mary Ella HillCaroline and Harrison JonesMarti KelefasCatherine and Bill LundstromIrene NalleyMcKee and Sally Nunnally, Jr.Elizabeth and Bradley RobertsCharles M. and Harriet H. Shaffer, Jr.Stephen S. and Mollie M. Sloan

Mary Mac and JJ SoutherlandWilliam SterneChris and Kendrick WilliamsDanny and Lois Yates Cathy Fish Stuart Ganes & Maria BiancavillaSusan and John GianikasElise LanderAmanda LochridgeDon McMinnThe Ytterbo Coletta Family

Sybil M. RobinsonEstate of Sybil M. Robinson Tim Wilkerson Rick AlexanderMary LubinDeborah WolfeRussell Youngblood

The Development Office has made every effort to carefully compile and correctly list the information provided in the Annual Report. If your name has been omitted or listed improperly, please accept our sincere apologies. We ask that you notify the Development Office of any error so that we may correct our records: 404-875-7275, ext. 253 or donations@piedmontpark.org.