CREATE & MANAGE BRAND CONTENT

Digital Asset Management

2

Why Do You Need a DAM?

Digital Asset Management (DAM) solutions can help. With DAM, enterprises gain the unique ability to manage and execute the full content lifecycle from creation to distribution across all channels on a single platform.

Aprimo DAM is more than just a place to store assets. It enables marketers, creatives, agencies, ecommerce, customer experience, and other teams to collaborate on the creation and approval of content to drive engaging brand experiences.

Unlike other solutions, Aprimo DAM is designed to enable organizations to better manage content complexity, increase velocity, and improve speed to market.

Amber Penland, System Administrator, Meyer Corp.

Due to the proliferation of digital channels, customers have higher expectations from brands than ever before. Successful marketers must ensure every customer touchpoint delivers rich, engaging, and interactive experiences.

Our investment in Aprimo means having a one-stop shop that all users can easily access to locate what they need.“

“

3

Single Version of TruthFilter, Search and Discover Assets

Easily allow business users to find and share content.

Any Asset Type

Manage all content types, including text, image, and video.

Open Content Repository

Enable global marketing, commerce, and sales easy access to on-brand content.

Localize Content

Manage global and local versions of assets.

Secure, Role-Based Access

Give agencies and channel partners easy access to content.

Asset upload and versioning

Asset download and sharing

All content types supported

Search and filtering

FEATURES AI-driven auto-tagging

Flexible metadata & taxonomy support

Archiving

Role-based permissions

4

AI-driven tagging

Flexible, on-the-fly taxonomy

Content expiration

Watermarking

Integration to best-of-breed rights management software

Multi-lingual support

Parent-child content relationships

Version control

On-the-fly content renditions

Enriched Content and Experiences

FEATURES

Metadata and Taxonomy

Add structure and findability to content for better agility.

Digital Rights Management

Enable digital rights, like tracking expiration, usage rights, and purchase details.

Channel Formatting & Rendering

Enable omnichannel content strategies to drive personalized brand stories.

Localize, Translate & Personalize

Effectively reuse and repurpose content across the globe.

5

Configurable, agile content workflows

Task inbox, notifications, and reminders

Annotations and collaborative markup

Reviews and approvals

Content Collaboration

FEATURES

Creative Collaboration

Marketers, creatives, and agencies can easily collaborate to review and approve content.

Content Workflows

Structured and agile workflows help standardize processes.

Task Management

Manage all content tasks in a single place.

Reviews & Approvals

Enable review and approval with built-in annotation, content mark-up, chat boards, comment threads, and voting.

Content Calendar

Make planning, organizing, and implementing global content strategies easy all year long.

Side-by-side view of content versions

Automatic timeline creation

Smart resource management

Content calendars

6

Product Content Management

PIM for product content management

Configurable product structures

Product content localization

Product relationships and groupings

Configurable product inheritance

Integration to PIM solutions for master data management

FEATURES

PIM for Product Experience

Commerce managers, product managers and merchandisers can enrich product content to create rich product experiences via powerful content, workflow, editing, and data relationship tools.

Configurable Product Structure

Manage large product catalogs across regions, brands, and channels with powerful taxonomy capabilities.

Product Content Localization

Simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.

7

Brand portal

Web2Print

Channel & local marketing

Content performance analytics

Content consumption analytics

Content Distribution

FEATURES

Content operations analytics

BI-powered reporting & dashboards

REST APIs

Low-code integration platform

Connectors

Connectivity to Channel Technologies

Easily distribute approved, on-brand content to channel partners.

Portal for Easy Access

Allow marketers, agencies, and channel partners easy, on-demand access to content.

Extended Delivery Model

Easily link into delivery systems like web CMS, commerce platforms, and campaign management, to ensure consistent omnichannel experiences.

Reporting & Dashboard

Gain visibility into content engagement to gain a better understanding of performance.

Aprimo Digital Asset Management’s robust technical capabilities enables you to more easily control all your assets so you can be sure your enterprise is pushing out the right content at the right time to the right audience.

8

Aprimo Digital Asset Management Technical Advantages

Easy Integration

Insights Enterprise SaaS

Mobile Enablement

Seamless Configurability

Security

v

• A complete centralized system of record for all your assets, in any format.

• Support for the entire content lifecycle, from creation to management to distribution.

• Support for publication and distribution of rich media resources in multiple formats for any channel.

• Open architecture for easy integration with other enterprise solutions.

Our scalable, enterprise-class DAM offers advantages including:

The Aprimo advantageStrong history as a global leader and an enterprise marketing innovator in the industry.

Seamless ecosystem extends scalable, integrated suite of products.

Simplify complex, omni-channel marketing challenges with a single system of record.

Agile implementation with Aprimo’s quick time-to-value activation methodology.

SaaS solution provides unparalleled scalability, reliability, and lower total cost of ownership.

Get the Aprimo advantage.

The market shift toward customer experience requires today’s marketers to bridge the gap between the customer experience and marketing complexity.

We give marketers an advantage that includes increased innovation, faster implementation, scalability to match business growth, and a significantly lower total cost of ownership.

Aprimo and the Aprimo logo are registered trademarks of Aprimo LLC and/or its affiliates in the U.S. and worldwide. Aprimo continually improves products as new technologies and components become available. Aprimo, therefore, reserves the right to change specifications without prior notice. All features, functions, and operations described herein may not be marketed in all parts of the world. Consult your Aprimo representative or Aprimo.com for more information.

aprimo.com

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

About Aprimo