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Get Ready, Get Online:
Digital Inclusion Barnet
Helen Milner
Chief Executive, Online Centres Foundation
21 March 2013
For most citizens the internet is part of everyday life:
UK consumers buy the most online per capita globally
Boston Consulting Group “The internet economy in the G20”, 2012
82% of internet users say they have saved money in the last six months by using the internet
with 46% saying they’ve made significant savings
Source: Ofcom UK Adults’ Media Literacy Report, 2011
UK online centres users lives – before and after
0%
20%
40%
60%
80%
100%
I do not feel concerned about my levels of qualifications ,training or skills
n=75
I do not feel concerned about my work position
n=51
I do not feel concerned aboutmy health
n=75
I felt part of my local community
I communicated as much as I would have liked
with my family
I communicated as muchas I would like to with friends
"Yes" Before "Yes" After
“Does the internet improve lives?” Freshminds April, 2009
Communicate more
Feel more connected to local community
Feel less concernedabout skills, workand health
Comparison before and after using the internet
But, 16m adults are not frequent and competent internet uesrs
Everyday use is exploding for many, creating a bigger divide
Percentage UK population use of the internet
Source: ONS up to Q3 2011
Digital can be for everyone
• 82% of adults have ever been online (ONS)
• 79% are regular internet users (BBC), meaning that 1 in 5 do not use the internet• 71% C2DE• 51% over 65• 50% no qualifications
2012
UK online centres: 5,000 Community Partners
Not owned, managed or funded by usCentre search and free phone number search
No such thing as a typical centre.All centres do something else (and support digital skills).Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, et al
National + Local Campaigns
Volunteers
1m people learning & getting online* UK online centres: April 2010 – July 2012
Clive: One in a Million
• Clive was made redundant at 56. He has now found work
• One unemployed person costs the government £8,000 a year
• 8% of 1m = 80,000
• 80,000 people @ £8,000 each = £640m a year
£640m a year
Government Digital Strategy6 November 2012
Digital by Default
• “Central Government where possible must become a Digital Organisation. These days the best service organisations deliver online everything that can be delivered online … allows access to information and services at times and in ways convenient to the users rather than the providers.” Francis Maude
£1.7bn - £1.8bn a year
Estimate savings moving services offline to digital channels
Government Digital Strategy, 6 November 2012
1000 people x 2 contacts saved a month = £133,800 a year
Costs per contact (SOCITM research 2012)
Saving if shifted online
Face to face £8.62 £8.47
Phone £2.83 £2.68
Online £0.15
Welfare Reform
• 12m people affected• Goal for 80% to interact online• Estimate that c. 6m people don’t have the skill
level currently to be interact unaided• Role for Local Government, Housing
Providers, community organisations and orgs like Online Centres Foundation to do something to help those 6m people
It matters to people
Digital + You
• Make Barnet Digital
-> a digital strategy drives digital inclusion
• Drive digital inclusion for social reasons
-> it will enable people to access online services when they need to
Wakefield District Housing
• 80 volunteers (employees & tenants) have helped 640+ tenants to get online so far this year
• Top 3 tiers of management use their iPads to support mobile/flexible working, moving towards paperless
• New ‘responsive’ website for any internet-ready device, including mobile phones and games consoles
Peabody’s revenues team will deliver roadshows with its Digivan.Roadshows will target residents affected, providing information and support. Digital Champions are being trained to offer support with opening bank accounts online and searching for jobs.
5.2 million households in the UK without internet access: Why?
• MOTIVATION: 54% said they did not have a connection because they felt they didn’t need one
• SKILLS: 22% cited a lack of internet skills• ACCESS: 15% reported equipment costs were
too high; 14% said that the cost of connection was too high; < 1% reported a lack of broadband availability in their area as a reason
Source: ONS “Internet Access Households & Individuals” 2012
Need action in each of these areas
What can be done for free?- signposting, free online resources, volunteers
What can be done with partners?- Local UK online centres, JCP, local employers
What needs investment to make happen?- Staff to organise volunteers, computers in foyers and common areas, set up a ‘UK online centre’
Pledge today#1 Develop partnership with local UK online
centres#2 Set up an online centres in YOUR organisation#3 Volunteers#4 Link to LearnMyWay or Centre Search on your
websites#4 A area-wide campaign … Get Online Week in
October 2013#5 Join things up: area-wide programme, start
today
Remember
It’s not about technology, it’s all about people
Thank You
[email protected]@helenmilner on twitterwww.ukonlinecentres.comwww.learnmyway.comhttp://digitalhousinghub.ning.com/