Enabling Your Audience to Spread the Word

Timing, Weight, Affinity

Social media=

Word of mouth

The Old Word of Mouth

Word of Mouth via Social Media

People want to share

Make it easy for them!

Frictionless Sharing

Frictionless Sharing: Spotify

Acceleration: Smartphone use•55% new phones are smartphones•58% people 24-35 years old have them•44% of blacks and Latinos use them•Urban and suburban: 2x more likely to own one•25% smartphone owners mostly go online using their phone, rather than a computer

Platforms

Tumblr users called Congress

http://americancensorship.org/infographic2.jpg

Tablets

Tablet news users say they prefer tablets over traditional computers, print publications or television as a way to get quick news headlines and to read long-form pieces

Newsstand

Digital Events

Obama’s Google+ Hangout