DIGITAL CAMPAIGNING

Why do we blog?

• Show what the network has been up to

• It’s a great way to recruit new members

• Getting an ask out to people

• Show off what you’ve done!

Do’s and Don’ts • Do

– Keep it brief (250-500 words)– Use links – Keep your audience interested– Check what others have done– Use your own voice– Include participants’ stories– Use tags – Find a good posting frequency– HAVE FUN!

• Don’t– Make it too word-heavy; use

images/videos– Be repetitive– Use jargon, inside jokes etc– Say ‘we’ too often– CAPS LOCK– …and most importantly…

Don’t forget to tell people about your blog!!!

What do you think you could write blogs about?

Practicalities

For a step by step guide to uploading blogs, watch this video:

https://vimeo.com/19753064

Social Media

What constitutes social media?

• Facebook • Twitter• YouTube, Vimeo• LinkedIn• Flickr, Pinterest• Blogs (Blogger, Wordpress, Tumblr, etc etc etc)• Soundcloud, Last.fm

Why use social media?

• Great way to amplify your message• Easy way to reach lots of people; both those

familiar and unfamiliar with our message• “Shareability” • It’s one of the best tools to drive people to our

site• …because a LOT of people do, and we should

join in the conversation!

What we do on the GPUK Facebook page…

Straightforward campaign message

Tongue in cheek

Other groups’ &

organisations’ posts

Visually appealing

& inspiring

Someone once said…

“Facebook is for people you used to know,

Twitter is for people you want to know. “

Twitter vs Facebook

• Short, succinct updates• Live “reporting” (of an

event or action)• Retweeting other people• Joining in a trending

conversation• Connect to influential

people • Post as often as you like

• More detailed updates• Pictures, videos• Organizing as a group• Nurturing a more solid

supporter base • Post less frequent,

higher quality

Some examples of what to do….and what not to do!

Here’s a video of our recent social media attack on Waitrose – and their very bad

reaction to it

• https://www.youtube.com/watch?feature=player_embedded&v=hKRJaNXtPF0

VIDEOS

Why use videos online?

• Visual storytelling• Gives sense and feel of the activity• Written word not always best way to convey

message• Visuals = shareability• Combines different elements

Best practice:

• Short and sweet – under 90 seconds• Fun, silly, playful works• Capture “interviews” with passers-by,

participants, etc• Use music to help convey the tone