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The Online Future for Higher Education The Digital Campus
The Online Future for Higher Education
The Digital Campus
Housekeeping
• We are recording today’s webinar and will share the recording and slides in the next 48 hours.
• Please feel free to post any questions in the chat box on your webinar tool bar.
• There will be time for Q&A at the conclusion.
• Feel free to tweet: #DigitalCampus
Today’s Presenter
Dan Baker Director, User Experience and Strategy, Precedent
Sitecore – The Company
Company BackgroundFounded in 2001, HQ in Copenhagen, DK450+ employees, 17 offices serving over 50 countries> 40% in research & development
Customers and CommunityOver 3,000 customers, managing over 32,000 sitesOver 8,000 certified Sitecore developers17,000 active community members in SDN
PartnersOver 1,000 partners worldwideClose to 100 in AustraliaMicrosoft Gold Certified, Global ISV Alliance Partner
Financials40% YOY Growth for past 3 yearsSustained profitability
Who are Precedent?
Some of Precedent’s Higher Education Clients
Some of Precedent’s Higher Education Clients
The solid classical buildings of great universities may look permanent but the storms of change now threaten them.Lawrence Summers
President Emeritus, Harvard University
An Avalanche is Coming: Higher Education and the Revolution Ahead
The Digital Threat
Knowledge.
The Digital Threat
Reach.
The Digital Threat
Relevance.
Current State - Prospect
Current State - Learner
Current State - Alumni
Current State - Professional
Lifelong Learning
The Digital Opportunity
The Physical vs. The Digital Campus
On the education side you could say if we can get them in, retain them and make sure they graduate then that’s good enough, but that is a 1000 year old business model – the world looks different today.Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
PROSPECT LEARNER PROFESSIONAL ADVOCATE
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
PROSPECT LEARNER PROFESSIONAL ADVOCATE
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
PROSPECT LEARNER PROFESSIONAL ADVOCATE
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
PROSPECT LEARNER PROFESSIONAL ADVOCATE
A single online customer experience
Finding courses
Promoting Engaging Supporting Connecting Retaining
Seeking opinions
Showing to friends
Key date reminders
Help with the basics
Insider knowledge
Finding their way
Administrative support
Learning the ropes
Finding likeminded students
Offers and discounts
News and results
Library renewal
E-resources
E-learning
Share the experience
Careers news
Continued access
Keeping in touch
Networking
News & events
Professional development
Supporting and giving
Supporting and promoting
Networking and directory
Major updates
Campaigns
Website
Social
Mobile
PROSPECT LEARNER PROFESSIONAL ADVOCATE
So what is a digital campus?
TIME
Digital campus
Physical campus
Str
eng
th o
f R
ela
tionsh
ip
A single online environment open to all that offers a single customer view that is personalised to their current interests and relationship with the university.
A place they become reliant upon to supporttheir lifelong learning and development,encouraging and rewarding continual involvement.
Ultimately a community and ecosystem thattranscends traditional boundaries of a university.
So what is a digital campus?
Digital campus
Physical campus
Time
Str
eng
th o
f R
ela
tionsh
ip
PROSPECT
LEARNER PROFESSIONALADVOCATE
PROSPECT
LEARNER
PROFESSIONAL
ADVOCATE
Looking to the Future
Winner Takes All
Innovators2.5%
Early Adopters
13.5%
Early Majority34%
Late Majority34%
Laggards16%
Keyur Patel & Mary Mccarthy | Digital Transformation, 2000
Winner Takes All
Innovators2.5%
Early Adopters
13.5%
Early Majority34%
Late Majority34%
Laggards16%
Keyur Patel & Mary Mccarthy | Digital Transformation, 2000
Simply put, the HE sector is changing, probably quicker than any other industry I have seen and it is technological change that is driving it.Claes Mansson
Director, ICT Strategic Investment Programme at Monash University
Daring to be Digital
Daring to be Digital
Key Enablers
Senior Sponsorship and Centralised Investment
Key Enablers
Cross Department Digital Executive
Kate’s StoryKate hasn’t visited the Monash website for a while. Monash is on her favourites list though. She uses that to access the homepage.
Even though it’s been a while the homepage remembers her. It shows her just what she needs, including the courses she submitted as a preference.
Kate still wants to study in a related discipline. She enters her ATAR score and her preference list refreshes.
There are a few courses Kate had not considered before. She adds them to the Course Comparison tool.
1/2
Key Enablers
Technological Platform and Roadmap
A Unifying Vision
The Digital Campus
Thank you!
• We have recorded today’s webinar and will share the recording, the Digital Campus report and presentation slides in the next 48 hours
• Enjoy your day!
