In 2013, $100B was spent to bring new visitors to websites.

Confidential

First stop: a landing page

How did we get a 600% increase?

Control banner

Best performer

0.67% 4.4%

28,800 combinations

40,000 visitors .

3 weeks

Logo

Value proposition/headline

Descriptive copy

Call to action

Confidence building

Form

What changes will increase conversions by 200%-600%?

Conversion optimization today

A: Control B: Test

Run test

Evaluate results

Build test

What if you could try everything you’d like to try?

eBay logo: display eBay logo: hide

Headline font: Audiowide Headline font: Impact

Headline font: Cambria 20px Headline font: American Typewriter

Headline font: Copperplate

Headline: Don’t miss the live auction Headline: Only a few minutes left! Live Auction

Headline: When it’s gone, it’s gone forever Headline: Win Your Dream Car!

Headline: You Can Win Your Car!

Go! Go to the Auction!

Win the Auction! Win it NOW!

Machine learning algorithms produced the 600% increase in conversions

Control banner

Best performer

0.67% 4.4%

28,800 combinations

40,000 visitors .

3 weeks

Solution: Machine learning algorithms dynamically build and test pages.

Eliminates manual testing Allows marketers to focus on: marketing instead of statistics messaging instead of test protocols business strategy instead of digital technique

Higher conversion rates through combinations Makes A/B testing obsolete

The market is still in its infancy

January 2011

2.5%

Sept 2014

18.2%

0%

5%

10%

15%

20%

25%

30%

Percent of the top 10,000 websites using conversion optimization tools

82% of the top 10,000 sites don’t yet use a conversion optimization product

82% Not using conversion

optimization

1,800 sites

Top 10K sites

93% Not using conversion

optimization

As of September 2014 Top sites from Alexa/Quantcast

Top 100K sites

Digital Certainty team

Neil Iscoe, Ph.D. Previously Associate VP for Research and Director of Technology Commercialization at The University of Texas, Iscoe serves as CEO of Digital Certainty.

Risto Miikkulainen, Ph.D. Miikkulainen has been developing methods for evolving neural networks for over 20 years and is dedicated to automating conversion optimization.

Matt Brutsché, M.B.A. Brutsché specializes in selling, strategy and tactics for increasing the yield of marketing and sales efforts.

The next six months

Expand: Management team Board of advisors/directors

Increase: Beta customers/revenue Vertical markets served

Release: Unrestricted version, Q1 2015 Vertical market versions, Q2, 2015

Raise: First investment round

Like to learn more?

Contact: Neil Iscoe, CEO NIscoe@DigitalCertainty.com