#DigitalCitizen

L.I.K.E: Leaders in Keeping Excellence ONLINE

DCU 101 for Leadership

• WHY is The Summit Church

Online?

• PURPOSE: To Engage People

• What Channels Are We Using

• How Do We Manage, Speak

and Share Our Message as a

Leadership Team?

• How Do We Rank L.I.K.E?

WHY is The Summit Church Online?

• To Inspire Local

and Global Visits

to The HUB

• To Convert

Viewers to Users

Through the

Following Tools:

• Blog

• Podcast

• Other Tools to

Share the Good

News and GO

Social Are as

Follows:

• The Universal

Share Button

• Mobile Site

• Mobile App

(Future)

L.I.K.E Purpose: To Engage People

What Channels? Strategy

Blog Thought-Leadership

Content Tribe-Builder

Social Media Share. Connect. Engage

Facebook @SummitChurchRising

Twitter @Summit4You

Instagram @Summit4You

HASHTAG: #Summit4You

How Do We MANAGE Our Message?

Social Media Policy Consistency

Control Privacy Settings View Intelligence Settings

Every 90 Days

Use GOOD Judgement Set Up Social Mentions

Post Only

Wholesome/Uplifting

Information, Education,

Motivation, Inspiration

Fact Check Prior to

Publishing – When Stating

an Opinion – “Say So”

Respect Your Audience Allow Controlled Diversity in

Opinion

Respect Privacy of

Attendees

Check-In, Photography and

Mentions - ONLY With

Permission

Video Footage Post ONLY With Permission

How Do We SPEAK Our Message?

Church Culture Church Dialect

Each Congregation has an

Established CULTURE Within

– How is This Defined?

The Vision

What Are Keywords? Love God. Love People.

Change the World

What is Our Tagline? “Let’s Do LIFE Together”

What is Our 2015 Focus? Launch 2015

What is Our Assignment? “Together WE Gather”

How Do We Learn to Speak

the Same Language?

Optimize Our Voice, Message

and Influence Through

#Hashtags

How Do We SHARE Our Message?

Status Updates Handles/Hashtags

Twitter is Limited to 140

Characters/Real-Time NEWS

SAMPLE: @Summit4You Inspired

to #DoLifeTogether with

@TinaTatum #LovePeople

Facebook is a Conversational

Platform

SAMPLE: Together WE Gather

@SummitChurchRising

#Summit4You #ChangeTheWorld –

How Will You Change Your World?

Instagram is a Visual Photo/Video

Driver With a 3 for 1 Status Update

Feature

Selfies Should be Content Based

OR Humanized for

Relationships/Influence

Hashtags are Topical – Use no More

Than 3 in One Post

#Summit4You #LoveGod

#LovePeople #ChangeTheWorld

Handles are Profile Owner Based Facebook: @SummitChurchRising

Twitter/Instagram: @Summit4You

Groups Establish Community

Engagement

Join “The Mentoring Room” on

Facebook/Secret AND Public Group

How Do We Rank L.I.K.E Online?

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10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

South

Harness the Power of Your Audience

1. Empower

2. Engage

3. Share

4. Manage

5. Multiply:

Enlarge OUR

Territory

Through

L.I.K.E

ONLINE

www.DigitalCitizenUniversity.com

• DCU

Developed by

Sherri Henley • www.sherrihenley.com

L.I.K.E .Me

.U .Us

Speaker

Author

Trainer

DCU 101 Course

3 Hours

Workbook

DCU Certified

L.I.K.E ONLINE: Q & A

Tips and Tricks for Social Media Intelligence

Do Post Daily

Develop and SHARE

Content.

Specify WHO You are

Posting “AS”

Don’t SHARE Private

Information, Images,

Videos

Post Personal Information

on the Church Social

Media Pages

Allow Random Posting to

Your Profile