DIGITAL COLLABORATION-FROM THE ELEMENTARY TO THE INNOVATIVE–

Presentation

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Senior consultant at Creuna

Geir Stene

1 What challenges are met by digital

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1 What challenges are met by digital

collaboration?

2 What processes are involved in collaboration?

3 Tools available

4 What are ”the others ”doing?

5 What can you do?

Challenges that might be solved with digital collaboration

?Where are thedocuments I need? Who is going to work together with

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?Where are thedocuments I need? Who is going to work together with

me? How to get to know when others cando their part of the job? I don’t

get hold of the one I need, when I need their input. Our travel

expences are too high and aredamaging our environmental profile. We want

a solution that’suser friendly, integrated, flexible and doesn’t demand high

investments in time nor money.

But what’s in it for me… (the customer…)

?

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” increased effectivity for emplyees by reduced time Increased innovationIncreased contact and availability between empolyees

Increased customer contact Improved environmental profile and reduction of C02

Reducedproduction/innovation cycles. Reduced cost for travel expences.

Great scalabilitywithout huge investments”I say

?

DEFINITIONS/AREAS

Digital collaboration

� Collaboration via electronic media.

� Being independent of time and/or place, but being able to cooperate efficiently

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DEFINITIONS/AREASKnowledge management

Workflow

Presence management

Digital Project work

a-syncronic & syncronic digital collaboration

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…You can be where you want,do what you have to,when it suits you

Your colleagues can deliver better processes and quicker results, because everyone

involved are easier to get access to

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NOT ONE SOLUTION FITS ALL

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TOOLS FOR DIGITAL COLLABORATION

Collaborative tools / applications

Ideas and tools that solve digital collaboration

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CONNECTED ELEMENTS- PUT TOGETHER TO ONE SOLUTION-

In real life

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Two examples of how to go about it in real life

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The insurance company TrygVesta focused on

the need for further growth as their main goal

for investing in collaboration tools. Their

argumentation has been very much about the

environmental aspects.

The estimate a cost reduction of 20 mill NOK(

about 2 mill£) and a reduction of 550 ton Co2

into the atmosphere.

Statoil Hydro has focused somewhat differently

and had their main goal set up to enable their

competence better and by that get more value

of their resources. Statoil Hydro define their

collaborative activities as ”integrated

operations” as a new approach to solve their

challenges where they have staff in a lot of

locations on shore – and offshore

An innovative approach to digital collaboration is to attach only elements needed for the tasks at hand

No more – No less !

• This requires internet based technologies that will function

directly in a browser

• No limitations in simultaneous participants

• Including instant messenging (IM), presence

management and wide application sharing options

• Integrated video/web conferencing up to full HD quality

• Integrated IP based audio(VOIP)

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• Integrated IP based audio(VOIP)

• Enable integration in internet, intranets, portals with API’s

• Strong focus on security and heavy encryption available for

usages in sensitive circumstances.

• Strong focus on usability and GUI

• No Heavy investments needed

Collaborative areas

• Project Management

• Executive meeting

• Education

• Training

• CRM

• Support

• Remote control

• Webseminar

• Emergency support

• Development support

• Interpretations

• Negotiations

• Expert access

…And more…

DIFFERENTIATIONS IN COMPLEXITY, FROM THE ELEMENTARY TO THEINNOVATIVE

In real life

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Innovative collaboration that make sense

+ =

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It’s now commonly understood that creativity is

not the product of one brilliant mind, but most

creative ideas come from people blending

and mixing things”.

www.charlesleadbeater.net

Charles Leadbeater

www.seesmic.comwww.creuna.no

3 Integrating Digital collaboration solutions and social media (Web 2.0) you achieve an optimal situation

where your company and the market is so woven together that you might not be to sure about who

invented what, The market or you?

1 Digital collaboration tools fitted to meet internal challenges is an

improvement from the situation today

2 Digital collaboration tools that involve the organization with

partners and customers is an even better idea.

By opening up toward the surrounding world,

the “harvests” of ideas can be multiplied to

new levels. The possibilities for innovations and

to support the market with products and

services in demand is radically increased.

Thank you for your attentionThank you for your attention

Any comments or questions can be directed to

Geir Stene at geir.stene@creuna.no

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