TRENDS REPORT2 0 1 7

A TREND SNAPSHOT ON MARKETING, CONSUMER INSIGHTS, ADVERTISINGAND DIGITAL CULTURE LOCALLY AND ABROAD FOR 2017

NEW PREMIUMNESSM I L L E N N I A L S V S T H E W O R L D

Yesterday it was important to show the exclusiveness of brands and how I got to wear or

use them. Now is more important how I can contribute with different causes that allow me to make an impact

in the world.

MILLENNIALS ARE RESHAPING THE

PREMIUM CATEGORY

C u r r e n t l y

Exclusiveness

Uniqueness

Aquiring

Experiences

Brand

Authenticity

Spontaneous

ConsideredDigital

In-Store

What can you do?

Let me help!

Be

fore

No

w

ADISRUPTIONM I L L E N N I A L S - M O B I L E A L W A Y S

Ads are not Millennials’ enemy. In fact, they prefer ads to support content instead of paying;

even if the don’t interact with them

MILLENNIALS WANT ADS THAT DON’T

DISRUPT THEIR USER EXPERIENCE

51% Meh…

NONADVERTISINGB E Y O N D C O M M U N I C A T I O N

With each pasing year, advertising is much more than communication campaigns. The new approach is to

partner with their clients through product and service innovation

ADVERTISING WILL EVOLVE BEYOND

COMMUNICATION, ALL THE WAY THROUGH

BUSINESS INNOVATION

This happens when:

CreativityBusinessData

INTERCONNECTIVITYC O N V E N I E N C E I S K E Y

Brands that can successfully integrate touchpoints to minimise red tape will be ahead

of the curve

ACCESIBILITYUSED TO BE PHYSICAL NOW IT’S INTANGIBLE

Brands need to deliver Digital Everyday Engagement:

Experiences

Rare & New

Surprise

RandomSurprises

Inspiration

Celebrate TheirJourney

DIGITAL PLATFORMSL O Y A L T Y 3 . 5

The Future.

AN ACTIVE, ENGAGED BRAND COMMUNITY

PLATFORM CAN DRIVE INNOVATION,

INCREASE REVENUES AND CUSTOMER LOYALTY.

User Generated Content has surpassed Branded Content, that

is why brands need to empower consumers in order to have them

create their own brand experiences

SOURCES:

The previous trends in this document is result of the reading, capturing and analysing different articlesand blogs:

PBJS – Millennials The New Luxury Trendwatching.com - The Future Of Luxury Nativeadvertising.com – How Exactly Do Millennials Feel About In Feed Ads Business Insider – Why Millennials Hate Your Mobile Ads Insiderlatam.com - El Advenimiento De La No Publicidad Linkdex – 10 Exceptional Examples Of Brand Communities