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“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

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“DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES" Komunikasi Bisnis yang meningkatkan Retensi, Keterikatan & Nilai Loyalitas Pelanggan” "Maximizing Your Business Grwoth, Customer Satisfaction with Mobile Apps in Indonesia"
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“DIGITAL COMMUNICATIONS ERA FOR YOUR PRODUCTS & SERVICES” IDEAS & CONCEPTY BY Charles Bonar Sirait, SE, MM Penulis Buku Best Seller The Power of Public Speaking - Public Speaking & Business [email protected] @charlesbonar
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Page 1: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

“DIGITAL COMMUNICATIONS ERA

FOR YOUR PRODUCTS & SERVICES”

IDEAS & CONCEPTY BY

Charles Bonar Sirait, SE, MM

Penulis Buku Best Seller The Power of Public Speaking - Public Speaking & Business

[email protected] @charlesbonar

Page 2: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

Charles Bonar

Sirait, SE, MM

Penulis Buku Best

Seller The Power of

Public Speaking -

Public Speaking &

Business

Page 3: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

Charles Bonar

Sirait, SE, MM

Penulis Buku Best

Seller The Power of

Public Speaking -

Public Speaking &

Business

Page 4: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

INDONESIA Negara pengguna internet terbesar di Asia Tenggara

SUMBER DATA : Effective Measure – PPPI Tahun 2011

Page 5: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

INDONESIA Negara pengguna internet

dan social media paling aktif di Asia

SUMBER DATA :

Survei Data Global Web Index 2014

Page 6: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM
Page 7: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

TARGET MDG’s (Millenium Development Goals)

JUMLAH PENGGUNA INTERNET DI INDONESIA 2015 = 139 juta -SUMBER DATA : APJII Tahun 2013

Page 8: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

PENETRASI PENGGUNA INTERNET DI INDONESIA TERUS MENINGKAT

SUMBER DATA : MARKPLUS INSIGHT 2013 & MARKETEERS MAGAZINE 2013

Page 9: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

PEMANFAATAN INTERNET DI INDONESIA SUMBER DATA : APJII Tahun 2013

Page 10: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

PEMANFAATAN INTERNET DI INDONESIA SUMBER DATA : APJII Tahun 2013

1. MENCARI INFORMASI BARANG & JASA – 77,81%

2. MENYEDIAKAN PELAYANAN BAGI PELANGGAN – 61,23%

3. SOCIAL MEDIA – 61,23%

Page 11: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

RATA-RATA WAKTU YANG DIHABISKAN PENGGUNA INTERNET 1 s/d 4 JAM PER HARI

SUMBER DATA : APJII Tahun 2013

Page 12: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

PECANDU SMARTPHONE MEMBUKA APLIKASI SMARTPHONE 60 KALI SEHARI

SUMBER DATA : HARIAN KOMPAS RUBRIK TEKNOLOGI MARET 2014

Page 13: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

DIGITAL ADALAH DUNIA KITA HARI INI

Page 14: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

SMART PHONE ADALAH DUNIA KITA HARI INI

Page 15: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

SMART PHONE MELAHIRKAN MOBILE APPS

Page 16: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

MOBILE APPS wahana tempat bertemunya pelanggan

dengan produk/jasa

Page 17: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

MOBILE APPS BENEFIT media / wahana tempat bertemunya pelanggan dengan

produk/jasa, dan ruang bagi pemasar produk/jasa untuk memanjakan serta memuaskan para pelanggan.

Page 18: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

STARBUCKS MOBILE APPS

Page 19: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

DAMPAK POSITIF BAGI STARBUCKS

Dengan adanya program khusus da STARBUCKS MOBILE APPS, makin banyak konsumen STARBUCKS yang meningkatkan

pembelian dari sekali menjadi dua kali seminggu, bahkan ada yang setiap hari.

Page 20: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

BANK MANDIRI MOBILE APPS

Page 21: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

ISI TWITTER CEO BANK MANDIRI BUDI G SADIKIN Manfaatkan disc up to 30% di @Ita_Suki dgn tukar #fiestapoin min transaksi Rp 200 ribu pk #mandiridebit. pic.twitter.com/LKhkkzV9q1

CEO BANK MANDIRI TURUN LANGSUNG MEMASARKAN PRODUK

SECARA DIGITAL

Page 22: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL HARUS TER-UKUR

Page 23: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL HARUS TER-UKUR

Page 24: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL HARUS TER-UKUR

Page 25: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 26: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 27: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 28: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 29: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 30: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

KOMUNIKASI DIGITAL YANG TER-UKUR

Page 31: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

“Kalau STARBUCKS

BANK MANDIRI mampu

meningkatkan Retensi, Keterikatan, Nilai

Loyalitas Pelanggan dan memuaskan

pelanggan melalui TEKNOLOGI,

saya yakin perusahaan anda-pun

mampu mengikutinya”

Page 32: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

Charles Bonar

Sirait, SE, MM

Penulis Buku Best

Seller The Power of

Public Speaking -

Public Speaking &

Business

Page 33: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

Charles Bonar

Sirait, SE, MM

Penulis Buku Best

Seller The Power of

Public Speaking -

Public Speaking &

Business

Page 34: “DIGITAL COMMUNICATIONS FOR YOUR PRODUCTS & SERVICES IN INDONESIA" by CHARLES BONAR SIRAIT,SE,MM

DIGITAL CONTACT Charles Bonar Sirait, SE, MM

[email protected] Twitter @charlesbonar

http://linkd.in/1siPrrL


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