Overview of Company (Yeti Coolers)

Yeti Coolers are sold nation and worldwide to hundreds of wholesalers. Dicks Sporting Goods, Bass Pro Shops, and other major athletic sporting stores support all Yeti products to millions of customers every day. Dicks Sporting Goods is the major provider for the products and they sell a variety of the merchandise such as multiple coolers, rambler cups, accessories for your favorite products, and also fashionable gear to wear while you’re out hunting, fishing, camping, or any other favorite outdoor activity. Yeti is the number one growing outdoor product company and has grown 829 percent growth rate and $29.2 million in revenue since opening in 2006.

Yeti’s major competitors include these other cooling chains.

S’well RTIC ORCA Tervis

Tumbler

Camelbak

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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PAST 12 MONTHS (2015)

Working Capital

Investments Cash A/R

0%200%400%600%800%

1000%1200%1400%

5% 17% 78% 123%309%

689%829%926%1036%1260%

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YEAR

Sales Growth

$30,015

$64,562

$72,956

$25,620

$48,521

$56,230

$18,622

$26,921

$32,578

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Dec-10

Dec-11

Dec-12

MARKETING ADS SOLD

YEA

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Incremental Sales

Social Ads Banner Ads Email Linear (Email)

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5000

10000

5 Stars 4 Stars 3 Stars 2 Stars 1 Star

7638

678 160 90 88

117 16 6 9 7

592 55 6 4 10

150 23 14 8 9

26 3 1 0 2

REV

IEW

S

STARS

Customer complaints and

reviews (2013-2016)

Yeti Rambler Yeti Ice Tundra 35

Hopper 20 Full Planel Hat 4.8 4.4 5 4.43 4

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Competitors

COMPETITION RANKING

OUT OF 5 STARS

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Yeti Coolers- Current Values of KPI’S

Source for working capital and sales growth: PrivCo report (Via Statista and LexisNexis) Incremental Sales and Customer Reviews: (Via Better Business Bureau, YetiCooler.com, Facebook.com, Twitter.com, Instagram, Pinterest.com)Competition: (Via YetiCooler.com, SwellBottle.com, RTICCoolers.com, ORCACooler.com, Tervis.com, Camelbak.com) Volume Trade: (Via MoneyHub.com)

Working Capital KPI

Past 12 Months Investments Cash A/R

Jan 1.3 0.5 0.4

Feb 1.5 0.7 0.3

Mar 2.4 1.3 0.2

Apr 3.5 2.1 0.7

May 10.6 3.6 2.1

Jun 15.9 3.3 1.1

Jul 16.8 4.1 2.6

Aug 10.5 3.2 0.5

Sep 8 2.5 1.4

Oct 6.7 1.2 0.2

Nov 26.5 3.9 1.2

Dec 48.6 10.2 3.7

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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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PAST 12 MONTHS (2015)

Working Capital

Investments Cash A/R

The past 12 months indicate for the year 2015. The chart shows the amount of investments, cash, and accounts receivable for each month. Yeti Coolers are investing more than cash and A/R each month. There is more of an

Investment for each month because of the hopes of generating a profit. There is more of a growth for Investments, cash, and A/R for the months May, June, July, November, and December because of the specific

seasons. More people buy Yeti in the summer months because of Active activity and also in the Holiday season for gifts.

Sales Growth KPI

Year Percentage

Dec-06 5%

Dec-07 17%

Dec-08 78%

Dec-09 123%

Dec-10 309%

Dec-11 689%

Dec-12 829%

Dec-13 926%

Dec-14 1036%

Dec-15 1260%

0%

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400%

600%

800%

1000%

1200%

1400%

5% 17% 78% 123%309%

689%829% 926%1036%

1260%

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TAG

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YEAR

Sales Growth

Over the past ten years, revenue for Yeti Cooler company has been progressing since the year 2006 and has increased progress each year. Starting in August 2006, they had a slow start just like most normal companies do with only generating 17% sales growth the first year and half. From 2009-2012, Yeti increased to more than 800% in profit and hit a number 458 spot in a 5,000 company ranking. Yeti has increased with popularity and profit since they first started because they were the first to stand by their words of keeping your drink cold for 24 hours

and hot for 12 hours at a time.

Incremental Sales KPI

Year Email Banner Ads Social Ads

Dec-10 $30,015 $25,620 $18,622

Dec-11 $64,562 $48,521 $26,921

Dec-12 $72,956 $56,230 $32,578

Social Media Likes

Facebook 411,051

Twitter 74,600

Instagram 337,000

Pinterest 6,200$30,015

$64,562

$72,956

$25,620

$48,521

$56,230

$18,622

$26,921

$32,578

$0 $20,000 $40,000 $60,000 $80,000 $100,000

Dec-10

Dec-11

Dec-12

MARKETING ADS SOLD

YEA

R

Incremental Sales

Social Ads Banner Ads Email Linear (Email)

49%

9%

41%

1%

Likes

Facebook

Twitter

Instagram

Pinterest

The incremental sales will show which type of promotion that the company uses to help increase profit and to also advertise the products. Customers who are interested in the product and would like to know about sales and promotions can sign up for Yeti emails. Emails have more of a success for promotion and sales because customers who are more interested in the

products can sign up for it directly rather than to have pop-up advertisement that some people may not care about or over look an ad on Facebook while scrolling through your newsfeed. If a company is depending more on social media

advertising, Facebook may be a better advertisement source because there are more Facebook members.

People KPI

Products 5 Stars 4 Stars 3 Stars 2 Stars 1 Star

Yeti Rambler 7638 678 160 90 88

Yeti Ice 117 16 6 9 7

Tundra 35 592 55 6 4 10

Hopper 20 150 23 14 8 9

Full Planel Hat 26 3 1 0 2 0

2000

4000

6000

8000

5 Stars 4 Stars 3 Stars 2 Stars 1 Star

7638

678160 90 88

117 16 6 9 7

592 55 6 4 10

150 23 14 8 9

26 3 1 0 2

REV

IEW

S

STARS

Customer complaints and

reviews (2013-2016)

Yeti Rambler Yeti Ice Tundra 35 Hopper 20 Full Planel Hat

Customer complaints and reviews will show how well the products and company are doing within in the customer’s perspective. I went straight to companies website to see how the companies were ranking certain

products and reviewing their comments. For all five products listed, Yeti Rambler, Yeti Ice, Tundra 35, Hopper 20, and Full Planel hat, all have more five stars than any of the other rankings. The Yeti Rambler has more stars and reviews because it has become the most popular item for Yeti among the college students and hunters

because of how well it is insulated for long days.

Competition KPI

Competitors Ranking

Yeti 4.8

S'well 4.4

RTIC 5

ORCA 4.4

Tervis Tumbler 3

CamelBak 4

4.84.4

54.4

3

4

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Competitors

COMPETITION RANKING OUT OF 5

STARS

Yeti is not the only cooler and rambler company that has come about. After researching how each completive product is reviewed and ranked, Yeti did not come on top. Although they were just .2 behind the five star

ranked RTIC rambler, Yeti has still been around longer and has more long lasting products and customers than any of the other four competitors.

Stock Trade KPI

Stock Date Volume Trade

Aug 25th-14 $3,854

Sep 1st-14 1,961

Sept 8th-14 1,091

Sept 15th-14 591

Sept 22nd-14 992

Sept 29th-14 3,205

Oct 6th-14 759

Oct 13th-14 1,649

Oct 20th-14 2,123

Oct 27th-14 2,159

Nov 3rd-14 1,535

Nov 10th-14 621

Nov 17th-14 1,272

Nov 24th-14 1,945

Dec 1st-14 520

Dec 8th-14 2,324

Dec 15th-14 3,450

Dec 22nd-14 712

Dec 29th-14 1,261

Jan 5th 2015 4,386

Jan 12th-15 1,733

Jan 19th-15 4,768

Jan 26th-15 11,362

Feb 2nd-15 6,732

Feb 9th-16 3,026

Feb 16th-15 3,810

Feb 23rd-15 2,333

Mar 2nd-15 11,054

Mar 9th-15 1,074

Mar 16th-15 13,141

Mar 23rd-15 2,547

Mar 30th-15 1,815

April 6th-15 8,815

April 13th-15 1,874

April 20th-15 1,871

May 18th-15 186

May 25th-15 4,056

June 1st-15 2,941

June 8th-15 530

June 15th-15 1,419

June 22nd-15th 5,998

June 29th-15th 1,008

July 6th-15 3,820

July 13th-15 232

July 20th-15 6,405

July 27th-15 3,590

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Yeti Stock Trading Price (Aug 14-

July 15)

Although the Yeti company has hit an all

time high with performance and has

generated a large amount of profit in the

past ten years, the stock trading for a year period

has fluctuated up and down but has also stayed stable for long periods of

times.

Dashboard File

C:\Users\Sarah\Downloads\Dashboard (1) (Autosaved).xlsx