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Digital Dashboard KPI Project

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  • Overview of Company (Yeti Coolers)

    Yeti Coolers are sold nation and worldwide to hundreds of wholesalers. Dicks Sporting Goods, Bass Pro Shops, and other major athletic sporting stores support all Yeti products to millions of customers every day. Dicks Sporting Goods is the major provider for the products and they sell a variety of the merchandise such as multiple coolers, rambler cups, accessories for your favorite products, and also fashionable gear to wear while youre out hunting, fishing, camping, or any other favorite outdoor activity. Yeti is the number one growing outdoor product company and has grown 829 percent growth rate and $29.2 million in revenue since opening in 2006.

  • Yetis major competitors include these other cooling chains.

    Swell RTIC ORCA Tervis

    Tumbler

    Camelbak

  • 0

    10

    20

    30

    40

    50

    60

    70

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MIL

    LIO

    NS

    PAST 12 MONTHS (2015)

    Working Capital

    Investments Cash A/R

    0%200%400%600%800%

    1000%1200%1400%

    5% 17% 78% 123%309%

    689%829%926%1036%

    1260%

    GR

    OW

    TH P

    REC

    EN

    TAG

    E

    YEAR

    Sales Growth

    $30,015

    $64,562

    $72,956

    $25,620

    $48,521

    $56,230

    $18,622

    $26,921

    $32,578

    $0 $20,000 $40,000 $60,000 $80,000 $100,000

    Dec-10

    Dec-11

    Dec-12

    MARKETING ADS SOLD

    YEA

    R

    Incremental Sales

    Social Ads Banner Ads Email Linear (Email)

    0

    5000

    10000

    5 Stars 4 Stars 3 Stars 2 Stars 1 Star

    7638

    678 160 90 88

    117 16 6 9 7

    592 55 6 4 10

    150 23 14 8 9

    26 3 1 0 2

    REV

    IEW

    S

    STARS

    Customer complaints and

    reviews (2013-2016)

    Yeti Rambler Yeti Ice Tundra 35

    Hopper 20 Full Planel Hat 4.8 4.4 5 4.43 4

    Ra

    nkin

    g f

    rom

    1-5

    sta

    rs

    Competitors

    COMPETITION RANKING

    OUT OF 5 STARS

    $0

    $2,000

    $4,000

    $6,000

    $8,000

    $10,000

    $12,000

    $14,000

    0 10 20 30 40 50

    Volume Trade

    Yeti Coolers- Current Values of KPIS

    Source for working capital and sales growth: PrivCo report (Via Statista and LexisNexis) Incremental Sales and Customer Reviews: (Via Better Business Bureau, YetiCooler.com, Facebook.com, Twitter.com, Instagram, Pinterest.com)Competition: (Via YetiCooler.com, SwellBottle.com, RTICCoolers.com, ORCACooler.com, Tervis.com, Camelbak.com) Volume Trade: (Via MoneyHub.com)

  • Working Capital KPI

    Past 12 Months Investments Cash A/R

    Jan 1.3 0.5 0.4

    Feb 1.5 0.7 0.3

    Mar 2.4 1.3 0.2

    Apr 3.5 2.1 0.7

    May 10.6 3.6 2.1

    Jun 15.9 3.3 1.1

    Jul 16.8 4.1 2.6

    Aug 10.5 3.2 0.5

    Sep 8 2.5 1.4

    Oct 6.7 1.2 0.2

    Nov 26.5 3.9 1.2

    Dec 48.6 10.2 3.7

    0

    10

    20

    30

    40

    50

    60

    70

    Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

    MIL

    LIO

    NS

    PAST 12 MONTHS (2015)

    Working Capital

    Investments Cash A/R

    The past 12 months indicate for the year 2015. The chart shows the amount of investments, cash, and accounts receivable for each month. Yeti Coolers are investing more than cash and A/R each month. There is more of an

    Investment for each month because of the hopes of generating a profit. There is more of a growth for Investments, cash, and A/R for the months May, June, July, November, and December because of the specific

    seasons. More people buy Yeti in the summer months because of Active activity and also in the Holiday season for gifts.

  • Sales Growth KPI

    Year Percentage

    Dec-06 5%

    Dec-07 17%

    Dec-08 78%

    Dec-09 123%

    Dec-10 309%

    Dec-11 689%

    Dec-12 829%

    Dec-13 926%

    Dec-14 1036%

    Dec-15 1260%

    0%

    200%

    400%

    600%

    800%

    1000%

    1200%

    1400%

    5% 17% 78% 123%309%

    689%829% 926%

    1036%1260%

    GR

    OW

    TH P

    REC

    EN

    TAG

    E

    YEAR

    Sales Growth

    Over the past ten years, revenue for Yeti Cooler company has been progressing since the year 2006 and has increased progress each year. Starting in August 2006, they had a slow start just like most normal companies do with only generating 17% sales growth the first year and half. From 2009-2012, Yeti increased to more than 800% in profit and hit a number 458 spot in a 5,000 company ranking. Yeti has increased with popularity and profit since they first started because they were the first to stand by their words of keeping your drink cold for 24 hours

    and hot for 12 hours at a time.

  • Incremental Sales KPI

    Year Email Banner Ads Social Ads

    Dec-10 $30,015 $25,620 $18,622

    Dec-11 $64,562 $48,521 $26,921

    Dec-12 $72,956 $56,230 $32,578

    Social Media Likes

    Facebook 411,051

    Twitter 74,600

    Instagram 337,000

    Pinterest 6,200$30,015

    $64,562

    $72,956

    $25,620

    $48,521

    $56,230

    $18,622

    $26,921

    $32,578

    $0 $20,000 $40,000 $60,000 $80,000 $100,000

    Dec-10

    Dec-11

    Dec-12

    MARKETING ADS SOLD

    YEA

    R

    Incremental Sales

    Social Ads Banner Ads Email Linear (Email)

    49%

    9%

    41%

    1%

    Likes

    Facebook

    Twitter

    Instagram

    Pinterest

    The incremental sales will show which type of promotion that the company uses to help increase profit and to also advertise the products. Customers who are interested in the product and would like to know about sales and promotions can sign up for Yeti emails. Emails have more of a success for promotion and sales because customers who are more interested in the

    products can sign up for it directly rather than to have pop-up advertisement that some people may not care about or over look an ad on Facebook while scrolling through your newsfeed. If a company is depending more on social media

    advertising, Facebook may be a better advertisement source because there are more Facebook members.

  • People KPI

    Products 5 Stars 4 Stars 3 Stars 2 Stars 1 Star

    Yeti Rambler 7638 678 160 90 88

    Yeti Ice 117 16 6 9 7

    Tundra 35 592 55 6 4 10

    Hopper 20 150 23 14 8 9

    Full Planel Hat 26 3 1 0 2 0

    2000

    4000

    6000

    8000

    5 Stars 4 Stars 3 Stars 2 Stars 1 Star

    7638

    678160 90 88

    117 16 6 9 7

    592 55 6 4 10

    150 23 14 8 9

    26 3 1 0 2

    REV

    IEW

    S

    STARS

    Customer complaints and

    reviews (2013-2016)

    Yeti Rambler Yeti Ice Tundra 35 Hopper 20 Full Planel Hat

    Customer complaints and reviews will show how well the products and company are doing within in the customers perspective. I went straight to companies website to see how the companies were ranking certain

    products and reviewing their comments. For all five products listed, Yeti Rambler, Yeti Ice, Tundra 35, Hopper 20, and Full Planel hat, all have more five stars than any of the other rankings. The Yeti Rambler has more stars and reviews because it has become the most popular item for Yeti among the college students and hunters

    because of how well it is insulated for long days.

  • Competition KPI

    Competitors Ranking

    Yeti 4.8

    S'well 4.4

    RTIC 5

    ORCA 4.4

    Tervis Tumbler 3

    CamelBak 4

    4.84.4

    54.4

    3

    4

    Ra

    nkin

    g f

    rom

    1-5

    sta

    rs

    Competitors

    COMPETITION RANKING OUT OF 5

    STARS

    Yeti is not the only cooler and rambler company that has come about. After researching how each completive product is reviewed and ranked, Yeti did not come on top. Although they were just .2 behind the five star

    ranked RTIC rambler, Yeti has still been around longer and has more long lasting products and customers than any of the other four competitors.

  • Stock Trade KPI

    Stock Date Volume Trade

    Aug 25th-14 $3,854

    Sep 1st-14 1,961

    Sept 8th-14 1,091

    Sept 15th-14 591

    Sept 22nd-14 992

    Sept 29th-14 3,205

    Oct 6th-14 759

    Oct 13th-14 1,649

    Oct 20th-14 2,123

    Oct 27th-14 2,159

    Nov 3rd-14 1,535

    Nov 10th-14 621

    Nov 17th-14 1,272

    Nov 24th-14 1,945

    Dec 1st-14 520

    Dec 8th-14 2,324

    Dec 15th-14 3,450

    Dec 22nd-14 712

    Dec 29th-14 1,261

    Jan 5th 2015 4,386

    Jan 12th-15 1,733

    Jan 19th-15 4,768

    Jan 26th-15 11,362

    Feb 2nd-15 6,732

    Feb 9th-16 3,026

    Feb 16th-15 3,810

    Feb 23rd-15 2,333

    Mar 2nd-15 11,054

    Mar 9th-15 1,074

    Mar 16th-15 13,141

    Mar 23rd-15 2,547

    Mar 30th-15 1,815

    April 6th-15 8,815

    April 13th-15 1,874

    April 20th-15 1,871

    May 18th-15 186

    May 25th-15 4,056

    June 1st-15 2,941

    June 8th-15 530

    June 15th-15 1,419

    June 22nd-15th 5,998

    June 29th-15th 1,008

    July 6th-15 3,820

    July 13th-15 232

    July 20th-15 6,405

    July 27th-15 3,590

    $0

    $2,000

    $4,000

    $6,000

    $8,000

    $10,000

    $12,000

    $14,000

    0 10 20 30 40 50

    Volume Trade

    $0$5,000

    $10,000$15,000

    Aug

    Sept

    Sept

    Oct

    Oct

    Nov

    Nov

    Dec

    Dec

    Dec

    Jan

    Jan

    Feb

    Feb

    Mar

    Mar

    April

    April

    May

    Jun

    Jun

    July

    July

    VO

    LUM

    E T

    RA

    DED

    TRADE DATE

    Yeti Stock Trading Price (Aug 14-

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