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Why do we love our data to be protected? DIGITAL DAY 2016 Małgorzata Jankowska – Blank Head of Legal Department www.gemius.com
| Date post: | 08-Jan-2017 |
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Why do we love our data to be protected?
DIGITAL DAY 2016Małgorzata Jankowska – BlankHead of Legal Department
www.gemius.com
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DIRECTIVE 95/46/EC
1990 1995 2000 2005
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REALITY HAS CHANGED
Online shopping
Big Data
Smartphones
Marketing
RegulationsCloudcomputing
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NO
DO YOU WANT TO BE TRACKED?
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GENERAL DATA PROTECTION REGULATION 2016/679
General Data Protection Regulation
May 25 2018
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NEW DEFINITION OF PERSONAL DATA
Cookies IP Adresses Unique IDs others
From 2018 the online market will process online identifiers as personal data.
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PSEUDONYMOUS DATA
Pseudonymous DataPersonal Data
Still have to protect them
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PROFILING
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Privacy by Design!
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PROCESSORS
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REGULATION
EXTRATERRITORIAL
ONE STOP SHOP
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WE LOVE OUR DATA TO BE PROTECTED
= WE WANT TO BUILD TRUST IN THE ONLINE INDUSTRY
Thank you!
And please do contact your lawyers for details
.
Gemius SA18 B Postępu Street
02-676 Warsaw
www.gemius.com
