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Digital Divides 2016 - Internet Governance Forum

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Digital Divides 2016 Lee Rainie Director Internet, Science and Technology Research 7.14.16 IGF-USA
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Page 1: Digital Divides 2016 - Internet Governance Forum

Digital Divides 2016

Lee RainieDirector Internet, Science and Technology Research7.14.16IGF-USA

Page 2: Digital Divides 2016 - Internet Governance Forum

Non-partisan, independent, non-advocacy, no policy positions

Page 3: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 3www.pewresearch.org

Household income

Page 4: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 4www.pewresearch.org

Internet users by household income (Pew Research 2016)

All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K

>$150K0

10

20

30

40

50

60

70

80

90

100

87 78 87 94 98 96 99

Page 5: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 5www.pewresearch.org

Internet users over time by household income (Pew Research)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

34 36 39 41 4448

5258

5460 61 64

71 72 74 74

58 6064 66 68 71

75 7478 79 80

85 87 86 86 89

72 75 7681 83 85 86 86 88

92 88 90 93 93 93 9681 84 85 87 88 91 92 93 95 95 95 97 97 97 96 97

Less than $30K $30K-$49,999 $50K-$74,999 $75K+

%

Page 6: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 6www.pewresearch.org

Home broadband users by household income (Pew Research 2016)

All adults <$30K $30K-$50K $50K-75K $75K-$100K

$100K-$150K

>$150K0

10

20

30

40

50

60

70

80

90

100

6745

68 81 90 87 88

Page 7: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 7www.pewresearch.org

Mobile connectors by household income (Pew Research 2016)

All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K0

10

20

30

40

50

60

70

80

90

100

77 67 73 83 89 92 96

Page 8: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 8www.pewresearch.org

Smartphone owners by household income (Pew Research 2016)

All adults <$30K $30K-$50K $50K-75K $75K-$100K $100K-$150K >$150K0

10

20

30

40

50

60

70

80

90

100

6953

71 76 86 88 90

Page 9: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 9www.pewresearch.org

Educational attainment

Page 10: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 10www.pewresearch.org

Internet users by education (Pew Research 2016)

All adults < HS HS dip. Some coll Coll grad +0

10

20

30

40

50

60

70

80

90

100

8761

8294 96

Page 11: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 11www.pewresearch.org

Internet users over time by education (Pew Research)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

78 81 83 85 86 88 91 92 93 94 93 94 96 96 96 95

67 6873 75 76 79

83 85 86 87 87 89 91 92 91 90

40 4348 51 53

5761

65 65 68 6772 75 76 76 79

19 21 24 25 27 3037 40 38 40 41

5055

6055

68

College+ Some college HS grad Less than HS

%

Page 12: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 12www.pewresearch.org

Home broadband users by education (Pew Research 2016)

All adults < High school HS diploma Some college College degree+

0

10

20

30

40

50

60

70

80

90

100

67

22

5675

88

Page 13: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 13www.pewresearch.org

Mobile connectors by education (Pew Research 2016)

All adults < HS HS dip. Some coll Coll grad +0

10

20

30

40

50

60

70

80

90

100

7756

7083 87

Page 14: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 14www.pewresearch.org

Smartphone owners by education (Pew Research 2016)

All adults < HS HS dip. Some coll Coll grad +0

10

20

30

40

50

60

70

80

90

100

69

3661

77 82

Page 15: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 15www.pewresearch.org

Race and ethnicity

Page 16: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 16www.pewresearch.org

Internet users by race/ethnicity (Pew Research 2016)

All White Black Hispanic0

10

20

30

40

50

60

70

80

90

100

87 89 81 81

Page 17: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 17www.pewresearch.org

Internet users by race/ethnicity over time (Pew Research)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

5357 60 63 65

6872 75 75

79 78 81 84 85 85 87

38 4047 50 49

5359

64 6369 68

7377 79 79 7972 73 73 74 77 77

85 8489 90 88 91

95 95 97

4650

58 5861

6773 76 74 68 70 73

79 81 81 81

White, non-Hispanic Black, non-Hispanic Asian, non-Hispanic Hispanic

%

Page 18: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 18www.pewresearch.org

Home broadband users by race/ethnicity (Pew Research 2016)

All White Black Hispanic0

10

20

30

40

50

60

70

80

90

100

67 7355 47

Page 19: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 19www.pewresearch.org

Mobile connectors by race/ethnicity (Pew Research 2016)

All White Black Hispanic0

10

20

30

40

50

60

70

80

90

100

77 76 77 79

Page 20: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 20www.pewresearch.org

Smartphone owners by race/ethnicity (Pew Research 2016)

All White Black Hispanic0

10

20

30

40

50

60

70

80

90

100

69 69 63 68

Page 21: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 21www.pewresearch.org

Age

Page 22: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 22www.pewresearch.org

Internet use by age (Pew Research 2016)

All 18-29 30-49 50-64 65+0

10

20

30

40

50

60

70

80

90

100

87 97 9583

66

Page 23: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 23www.pewresearch.org

Internet use by age over time (Pew Research)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

70 7276 78 77

8286 89 89 92 92 94 96 97 97 97

6165

70 72 75 7782 85 84 84 84 87

91 92 92 92

4650

54 5661

6570 71 72 75 74 77 79 81 81 83

14 1418

22 24 2732 35 38 40 43 46

54 56 57 60

18-29 30-49 50-64 65 or older

%

Page 24: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 24www.pewresearch.org

Home broadband by age (Pew Research 2016)

All 18-29 30-49 50-64 65+0

10

20

30

40

50

60

70

80

90

100

67 75 74 6747

Page 25: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 25www.pewresearch.org

Mobile connectors by age (Pew Research 2016)

All 18-29 30-49 50-64 65+0

10

20

30

40

50

60

70

80

90

100

7796 90

6845

Page 26: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 26www.pewresearch.org

Smartphone ownership by age (Pew Research 2016

All 18-29 30-49 50-64 65+0

10

20

30

40

50

60

70

80

90

100

6991 81

6034

Page 27: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 27www.pewresearch.org

Community type

Page 28: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 28www.pewresearch.org

Internet use by community type (Pew Research 2016)

All adults Urban Suburban Rural0

10

20

30

40

50

60

70

80

90

100

87 89 89 80

Page 29: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 29www.pewresearch.org

Internet use by community type over time (Pew Research)

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20150

20

40

60

80

100

53 5561 64 65 68 71

75 75 73 77 8084 86 85 87

56 5963 65 67 69

7377 77 76 79 82 84 85 85 87

4246 49 51 53

5862 63 63

6870

73 76 78 79 79

Urban Suburban Rural

Page 30: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 30Census Bureau

Page 31: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 31www.pewresearch.org

Home broadband by community type (Pew Research 2016)

All adults Urban Suburban Rural0

10

20

30

40

50

60

70

80

90

100

67 67 7156

Page 32: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 32www.pewresearch.org

Mobile connectors by community type (Pew Research 2016)

All adults Urban Suburban Rural0

10

20

30

40

50

60

70

80

90

77 82 7867

Page 33: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 33www.pewresearch.org

Smartphone owners by community type (Pew Research 2016)

All adults Urban Suburban Rural0

10

20

30

40

50

60

70

80

69 74 7059

Page 34: Digital Divides 2016 - Internet Governance Forum

Disability and language preference (Pew Research)

Use internet Broadband at home

0%

20%

40%

60%

80%

100%

54%41%

81%69%

Those with disabilitiesAll adults

Sept. 2010 - http://bit.ly/1b2G69P

Use internet Broadband at home

0%

20%

40%

60%

80%

100%

71%

38%

86%70%

Spanish preferersAll adults

Sept. 2013 - unpublished

Page 35: Digital Divides 2016 - Internet Governance Forum

May 2, 2023 35www.pewresearch.org

Changes in connectivity

Page 36: Digital Divides 2016 - Internet Governance Forum

05/02/2023 36

Plateauing of broadband adoption

Page 37: Digital Divides 2016 - Internet Governance Forum

Shift by some towards wireless connectivity- 13% of adults have

smartphone but no home broadband

- 15% have limited options for going online other than by using smartphone

- 7% are totally “smartphone dependent”

15% of young adults13% in poor h-holds12% of blacks13% of Latinos

Page 38: Digital Divides 2016 - Internet Governance Forum

Older reasons why they don’t have broadbandJust not interested 21%Don’t have a computer 13Too difficult/frustrating 10Don’t know how/Don’t have skills 8Too old to learn 8Don’t have access 7Too expensive 6Don’t need it / Don’t want it 6Think it’s a waste of time 4Physically unable (e.g. poor eyesight or disabled) 4Too busy/Just don’t have the time 3Worried about privacy / viruses / spam / spyware / hackers 3Summary of reasons

Relevance (not interested + waste of time + too busy + don’t need/want) 34%

Usability (difficult/frustrating + too old + don’t know how + physically unable + worried about virus/spam/hackers/etc. 32

Price (too expensive + don’t have computer) 19Lack of availability / Access 7

Page 39: Digital Divides 2016 - Internet Governance Forum

Newer reasons why they don’t have broadband

Page 40: Digital Divides 2016 - Internet Governance Forum

Most newcomers would need assistance

Would need

someone to help me

63%

Know enough to go on-

line on my own

17%

Would not want to start using in-

ternet (VOL.)13% DK/Ref

6%

Page 41: Digital Divides 2016 - Internet Governance Forum

05/02/2023 41

Privacy and trust matter post-Snowden• 30% of adults have

taken at least one step to hide or shield their information from government since revelations in June 2013

• 22% have changed the patterns of their use of tech platforms

• Most don’t know common tools like Tor, PGP, do-not-track browsers

18

17

15

15

13

13

9

25

Email accounts

Search engines

Social media sites

Cell phones

Mobile apps

Text messages

Landline phonesThose who have

changed at least one of these

Page 42: Digital Divides 2016 - Internet Governance Forum

Divides now involve digital skills and readiness• 60% say this statement describes them “very well” or

“somewhat well”:“I find it difficult to know whether the information I find online is trustworthy.”

• 46% say this statement describes them “very well” or “somewhat well”:

“When I get a new electronic device, I usually need someone else to set it up or show me how to use it.”

• 14% of internet users are not confident of their ability to do things online

Page 43: Digital Divides 2016 - Internet Governance Forum

05/02/2023 43

Thank you!


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