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Digital DNA Show Guide

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  • Trading inIreland?

    visit www.iedr.ie

    Register your business as .ieThe official web address for the island of Ireland.

    Protect your brand reputationand tell your customers that your business is local.

    32 County Domain Proves true connection to Ireland

    Safety One of the worlds safest web addresses

    StonechatJewellers .ie

    Jeweller.

    Anne Chapman,

    01946-IEDR-TellWorldIrish-Ad-Proof#01-HiRes.indd 1 14/07/2015 09:56

    www.digitaldna.org.uk

    #DigitalDNA

    TITANIC BELFAST15 October, 2015

  • www.digitaldna.org.uk www.digitaldna.org.uk

    2

    DIGITAL DNAAWARDS

    R E C O G N I S I N G S U C C E S S

    I N A S S O C I A T I O N W I T H

    7 APRIL , 2016T I TA N I C B E L FA S T

    www.digitaldna.org.uk

  • www.digitaldna.org.uk www.digitaldna.org.uk

    3

    We have put a lot of effort into creating a conference that will have direct benefits for Northern Ireland businesses. We plan to take you on a journey of discovery where youll hear from global thought leaders and meet businesses from Northern Ireland who understand the role of digital technology and have embraced its power to help their businesses grow locally and internationally. Engaging key note speeches, interactive workshops and networking opportunities with global thought leaders are just some of the great activities available at Digital DNA 2015. The programme of events is designed to fulfil our core objective - to engage, inspire and empower your business to grow. Digital DNA began life three years ago as a topic of a conversation with a good friend over a pint (or two) of Guinness. With very different backgrounds in business and technology and a passion for where we were brought up we wanted to explore if we could do something that could help local businesses grow beyond Northern Ireland and have a direct positive impact on our economy.

    Three years later, weve staged numerous events and we are proud to have empowered many local businesses to grow by understanding how technology can impact their company. Its been a fantastic journey so far and one that were thrilled to be continuing with this years series of events. I look forward to hearing how your experiences today will have an impact on your business in the future. Thank you for you continued support and enjoy your day.

    Gareth Quinn Digital DNA founder

    WELCOME

    Welcome to Digital DNA 2015.

    Gareth Quinn

  • www.digitaldna.org.uk www.digitaldna.org.uk

    4

    WELCOME (CONTINUED)

    Three years ago, I was the friend having a drink with Gareth when we talked about what could be done to help businesses in Northern Ireland embrace technology to grow. With backgrounds in technology and a passion for bringing money into Northern Ireland, we brought Digital DNA to life in a pub based not too far from here. Digital DNA was born with the simple aim of helping businesses like you grow and expand by embracing the power of digital technology. My day job is at Google, where I head up Customer Solutions and Innovations for EMEA. Its an exciting and rewarding role that affords me the opportunity to work with a great mix of businesses including start-ups, SMEs and the worlds biggest digital brands.

    Its this experience that I hope I have bought to Digital DNA. Whether youre a start-up based in a shed in Saintfield, a growing company with lofty ambitions in an office in Omagh or you have already started to trade globally, Digital DNA will offer inspirational, workable and realistic solutions to help your business grow here in Northern Ireland and across the world. Weve got a fantastic programme of events this year and Im very excited to welcome you to the event.

    Ryan Owens Digital DNA co-founder Head of Customer Solutions and Innovations EMEA Google

    Turning a chat into a conference to help fuel growth for your business.

    Ryan Owens

  • www.digitaldna.org.uk www.digitaldna.org.uk

    5

    OUR SPONSORS

    Trading inIreland?

    visit www.iedr.ie

    Register your business as .ieThe official web address for the island of Ireland.

    Protect your brand reputationand tell your customers that your business is local.

    32 County Domain Proves true connection to Ireland

    Safety One of the worlds safest web addresses

    StonechatJewellers .ie

    Jeweller.

    Anne Chapman,

    01946-IEDR-TellWorldIrish-Ad-Proof#01-HiRes.indd 1 14/07/2015 09:56

  • www.digitaldna.org.uk www.digitaldna.org.uk

    6

    PARTNERS

    LOCAL MEDIA PARTNERS

  • www.digitaldna.org.uk www.digitaldna.org.uk

    7

    fly from the city

    fly from the suburbs

    6 flights dailyto London Heathrow and Gatwick

    Flights FromBelfast City Airport

    Flexible Fares

    Award winning service

    Mobile boarding cards

    Gold Circle Frequent Flyer Programme

    Proud sponsor of DNA Digital 2015

  • www.digitaldna.org.uk www.digitaldna.org.uk

    8

    KATE MARSHALLHOSTKate is a highly experienced Facilitator, Coach and Mentor to Executives, Boards and Leadership teams in Ireland, UK and North America. Kates experience as a Business Leader through various senior executive and Director roles with focus on growth has enabled her to support, challenge, develop and implement strategies that deliver results for her clients. Her passion is building Business Athletes taking executives and teams to the top of their game to deliver sustainable growth.Kate is a Vistage Chair and Speaker working locally and globally with organisations. She is an experienced conference facilitator and key note Speaker on Leadership and achieving business and personal success.

    JANE WHITESENIOR AGENCY SALES LEAD, TWITTERJane is a founding member of the Twitter Sales Team and in fact helped build it from the ground up. As an epic digital strategist Jane has the readily available expertise for identifying and executing creative social concepts and strategic solutions for a range of clients including Cancer Research UK, Bose & Britvic and many more. This one isnt shy of creativity nor innovation as a team leader Jane has harnessed the world of digital technology to execute international campaigns for Twitters Promoted Products.

    MICHAEL OHARACHIEF MARKETING OFFICER, GSMAAs Chief Marketing Officer for the GSMA, Michael OHara leads GSMAs global marketing and communications initiatives, including programme development and marketing for Mobile World Congress, the worlds leading B2B trade show in Barcelona, Spain. Michael holds a degree in electrical and electronic engineering from the Queens University of Belfast, but subsequently realised that marketing is way more fun.

    JEREMIAH GROSSMANFOUNDER AND INTERIM CEO, WHITEHAT SECURITYInnovator. Inventor. Protector of the Web. Jeremiah Grossman is the founder and interim CEO of WhiteHat Security. Again at the helm of the company he founded 12 years ago, Jeremiah possesses a unique combination of technology savvy, customer advocacy and personal passion to lead WhiteHat into the future. A world-renowned web security expert, sough-after speaker and influential blogger, Jeremiah brings a literal lifetime of information security experience, both homegrown and from his days as Yahoo!s information security engineer, to the role. The ultimate WhiteHat, Jeremiah is also founder of the Web Application Security Consortium and the mind behind Aviator, WhiteHats next generation secure web browser. In his spare time, Jeremiah practices Brazilian Jiu jitsu and has earned a black belt.

    KEYNOTE SPEAKERS

  • www.digitaldna.org.uk www.digitaldna.org.uk

    9

    KEVIN McELROYCO-FOUNDER AND CHIEF EXECUTIVE, PUBLISHDLeaving Deloitte nearly one year to the day Kevin McElroy, Co-Founder and Chief Executive Officer at Publishd had an idea. As Business Analyst within Deloitte, Kevin first embarked upon an era of new digital technology. In an explosion of the type and number of digital channels and networks available to small businesses, Kevin envisioned a digital future where merchants and customers can be brought even closer together. Just a year in the making, Kevin and the team at Publishd, have created a social commerce platform that will enable you to build, grow and sell branded deals directly to digital audiences across social media, web and email without using third party sites and the nice charges that come with them.

    OPAL PERRYINTERIM MANAGING DIRECTOR, ALLSTATEOpal joined the Allstate Northern Ireland Executive leadership team in September 2014 as Chief Operating Officer of the International Technology and Strategic Ventures organization at Allstate Insurance. She is the senior operations leader in Northern Ireland and also leads the integration of the Allstate parent companys global technology workforce across the United States, Northern Ireland and India. With a B.S. in Computer Engineering with a double major in Engineering and Public Policy, plus MBA degrees she has over 20 years of expertise in building and growing global technology organisations across a variety of software engineering disciplines including software development and technology infrastructure.

    ELEANOR McEVOYCHIEF EXECUTIVE, BUDGET ENERGYEleanor is a successful Entrepreneur, finalist in the 2013 EY Entrepreneur Of The Year Emerging Category and UTV Business Eye Business Personality of the Year. Budget Energy, the same electricity only cheaper, is Northern Irelands only independent supplier of retail, pre-paid electricity, providing the customer with a real alternative to the traditional monopoly, with excellent customer service and a cost effective approach offering the customer real time savings.

    ANDREW WELD-MOORE GLOBAL MARKETING SOLUTIONS MANAGER, FACEBOOKAndrew Weld-Moor

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