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Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

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Recuerda nuestro hashtag! #DES2016 #DES2016 Transforming The Marke0ng Organiza0on in the Digital Era 24 May 2016
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Page 1: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

#DES2016

TransformingTheMarke0ngOrganiza0onintheDigitalEra24May2016

Page 2: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

AmandaGosling GiovanniCrispino DavidHenche LiamMcDwyer

SalesDirectorSouthernEurope

AreaBusinessLeadDynamicsCRM

Jeane;eCajide

VPofCorporateDevelopment

GlobalPartner:IBMInterac0veExperience.

AreaManagerMarke0ng&Communica0ons

Page 3: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

The Time For Digital Transformation Is Now

Time!

Hum

an P

rogr

ess!

Source: waitbutwhy.com

Page 4: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

Four Clear Messages Stand Out

•  Companiesneedtothinkmorebroadlyaboutexperience•  Theworldwillberadicallydifferentin12months•  Whatyoudon’tmeasure,youwon’tget•  Youneedtobuildanecosystemoftalent

@amandamgosling @IBM

Page 5: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

Focusing on the Customer

•  Thecustomerjourneystrategy•  Howthecustomerexperiencewillimpactyourbusiness•  Leveragetechnologytoknowyourcustomeriden0ty

@gcrispino @salesforce

Page 6: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

Building Blocks of a CRM Project Strategic Vision

Customer Knowledge Tactical Vision

Value Proposition and relationship model

Operational Vision Automation and Feedback

DATAMART

@leaseplan

Page 7: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

Customer Service – the new marketing

of consumers use web self-service to find answers

76%

Customers are

57% through the buying process

before they talk to the supplier

@lmcdwyer @Microsoftirl

Page 8: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

Where is it all going?

chatbot - a computer program designed to simulate conversation with human users, especially over the Internet. machine learning allows computers to learn and find hidden insights without being explicitly programmed where to look

@lmcdwyer @Microsoftirl

Page 9: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

•  Innova0onwillhappenoutsideyourbox:API’s&SDK’s•  Thefuturebelongstothefast•  TheroleoftheCMOandCIOwillbecomeblurred

Innovate or Be Out-Innovated

@jeanettec007 @dialexa

Page 10: Digital Enterprise Show: Transforming The Marketing Organization in the Digital Era

Recuerda nuestro hashtag!

#DES2016

#DES2016


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