Great photography doesn't have to be complicated The FinePix AX550 packs great image quality and intelligent, user-friendly features into a stylish, compact body. Sporting a 16 megapixel resolution sensor, a 5x Fujinon optical zoom lens, a 2.7inch LCD screen and an array of exciting features, the AX550 from Fujifilm, is ready when you are. With 5 bright colours to choose from and features such as Scene Recognition Auto, Motion Panorama, Digital Image Stabilisation and Blink Detection, the AX550 will record your memories for years to come. What's more, they'll be crystal clear when shared on a HD ready TV, thanks to the HD movie and photo capabilities.

Digital C

ameras

• 16megapixelresolutionsensor

• 5xFujinonopticalzoomlens(33-165mm)

• 2.7inchLCDscreen(230kdots)

• NEWimprovedAutoFocus/QuickResponse

• UptoISO3200*

• SmileandShootmode

• NaturalLightandWithFlashMode

• FaceDetection

• MotionPanorama

• DoubleAAbatteries(160shots**)

• SceneRecognitionAuto(SRAuto)

• EasyWebUploadtoFacebookandYouTube

• DigitalImageStabilisation

• Highglossfinish

• PhotobookAssist* atreducedresolution**estimateonly

Key Features

• 2xAAtypealkalinebatteries

• USBcable

• Handstrap

• CD-ROM

• Owner’smanual

Included Accessories

• SD™/SDHC™MemoryCards(2GB-32GB)

• ASeriesCaseand2GBSDCardPack P10NA02710A

• WorldTripDualUSBCharger&TravelAdapter P10NA00870A

• PowerSafeEarthedTravelAdapter P10NA00890A

• WorldAdapter P10N004350A

• WorldAdapterwithUSBCharger P10N004360A

• SD™/SDHC™USBCardReader P10NUSBSD0A

• Gorillapod(small) P10NA00290A

• PremiumMiniMulti-purposeCase P10N003900A

• 2.7"ScreenProtectorPack P10NA00430A

• LensCleaningKit P10NA04250A

• HDPlayerHDP-L1* P10NA01760A* HDMI cable required (sold separately)

Universal Accessories

• FinePixASeriesPremiumCase P10NA01630A

• AVCableAV-C1 P10NA00990A

Dedicated Accessories

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fuji presenter AX550.indd 1 22/02/2012 10:51

Specifications are subject to change without notice. All trademarks are the property of their respective holders.

Digital C

ameras

Technical SpecificationNumber of

effective pixels 16.0 million pixels

Image sensor 1/ 2.3-inch CCD with primary colour filter

Storage media Internal memory (none) SD/SDHC memory card

File formatStill Image

JPEG (Exif Ver 2.3 ) / (Design rule for Camera File system compliant / DPOF-compatible)

Movie AVI (Motion JPEG )

Sound WAVE format, Monaural sound

Number of recorded pixels

L: (4:3) 4608 x 3440 (3:2) 4608 x 3072 (16:9) 4608 x 2592M: (4:3) 3264 x 2448 (16:9) 3072 x 1728S: (4:3) 2304 x 1728 (16:9) 1920 x 1080

lens Fujinon 5 x optical zoom lens

Focal length f=5.9- 29.5mm, equivalent to 33-165mm on a 35mm camera

Full-aperture F3.3 (Wide) - F5.9 (Telephoto)

Constitution 8 groups 8 lenses

Digital zoom Approx. 7.2 x (up to approx. 36 x, with 5x optical zoom)

Aperture F3.3/F8.0 (Wide)F5.9/F14.4 (Telephoto) with ND filter

Focus distance (from lens surface)

Normal: Wide: Approx. 45cm to infinity/1.4ft. to infinity Telephoto: Approx. 80cm to infinity/2.6ft. to infinityMacro: Wide: Approx. 10cm - 80cm /3.9in.-2.6ft. Telephoto: Approx. 60cm - 1.0m/1.9ft.-3.2ft.

Sensitivity Auto, Equivalent to ISO 100/200/400/800/1600/3200* (Standard Output Sensitivity) *ISO 3200 is effective in S modes.

Exposure control TTL 256-zones metering

Exposure mode Programmed AE

Shooting modes SR AUTO, AUTO, P, Movie, Natural Light & with Flash, Natural Light, Portrait, Baby, Smile & Shoot, Landscape, Motion Panorama, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text

Mode Dial –

Image Stabiliser Digital Image Stabilisation

Face Detection Yes

Exposure compensation -2.0EV +2.0EV 1/3EV step

Shutter speed Auto: 1/4 sec. to 1/1400 secAll other modes: 8 sec. to 1/1400 sec with mechanical shutter

Continuous shooting (TOp) TOP-3 max. 1.1fps

(lAST) –

(others) –

Auto bracketing –

Focus Single AF/Continuous AF (SR AUTO)

(Type) TTL contrast AF

(AF frame selection) Centre / Tracking

White balance Automatic scene recognitionPreset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light

Self-timer Approx. 10 sec. 2 sec. delay

Flash Auto flash (i-flash)

Effective range: (ISO AUTO)Wide: approx. 60 cm–4.2 m/1.9 ft.–13.7 ft.Telephoto: approx. 60 cm–2.8 m/1.9 ft.–9.1 ft. Macro Wide: approx. 30 cm–80 cm/11.8 in.–2.6 ft.Telephoto: approx. 60cm - 1.0m/1.9 ft.-3.2 ft.

Flash modes Face detection OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.Face detection ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

hot shoe –

Electronic viewfinder –

lCD monitor 2.7-inch, approx. 230,000 dots, TFT colour LCD monitor, approx. 96% coverage

Movie recording 1280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames / sec.) with monaural sound.Zoom function can be used.Sounds will not be recorded during optical zoom operation.

photography functions

SR AUTO, Face Detection, Blink detection, Framing guideline, Automatic LCD brightness adjustment, Frame No. memory

playback functions Face Detection, Photobook assist, Image search, Erase selected frames, Slide show, Crop, Resize, Image rotate, Mark for upload, Multi-frame playback (with Microthumbnail), Panorama, favourite

Other functions PictBridge, Exif Print, Print Image Matching, 35 languages selection, Time difference, Discharge option for rechargeable Ni-MH batteries, Silent mode

Terminal (video output) NTSC PAL selectable with monaural sound

(Digital interface) USB 2.0 High-Speed

(hDMI output) –

power supply 2xAA type alkaline batteries (included) / 2xAA type Ni-MH rechargeable batteries (sold separately)

Dimensions 93.0mm (W) x 60.2mm (H) x 27.8mm (D) /3.6in.(W) x 2.3in.(H) x 1.0in (D) (Minimum depth: 22.0mm/0.8in)

Weight Approx. 168g /5.9oz. (including accessories, battery and memory card)Approx. 119g /4.1oz. (excluding accessories, battery and memory card)

Operating Temperature 0°C – 40°C

Operating humidity 10% – 80% (no condensation)

battery life Approx. 160 frames (Auto mode), AlkalineApprox. 420 frames (Auto mode), NiMH

product Code barcode ColourP10NC07720A 4547410204803 BlackP10NC07730A 4547410204865 BlueP10NC07740A 4547410204841 Purple

product Code barcode ColourP10NC07750A 4547410204889 RedP10NC07760A 4547410204827 Silver

1 Individual movie files cannot exceed file size of 2GB (approx. half of 4GB time in above table) or 29 minutes.

2 Use a class 4 card or better when shooting HD movie.

Number of imagesRecording format Internal memory 4Gb 8Gb

Mode FINE NORMAl FINE NORMAl FINE NORMAlStill images L 4:3

NO INTERNAL MEMORY

550 1090 1110 2180L 3:2 620 1220 1240 2440

L 16:9 730 1430 1470 2870M 4:3 1060 2060 2130 4120

M 16:9 1400 2690 2810 5380S 4:3 2300 4290 4600 8580S 16:9 3360 6080 6720 12160

Movies1 HD12802 18分(min.) 37分(min.)640 55分(min.) 111分(min.)320 116分(min.) 233分(min.)

fuji presenter AX550.indd 2 22/02/2012 10:51