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Digital Fundraising Strategy

Farra Trompeter | Big Duck Arts, Culture and Technology Meetup

November 9, 2011

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State of Online Fundraising What’s happening? •  Overall giving declining, but online still growing •  Average gift size still bigger, but dropping •  Biggest giving still around disasters, December •  More orgs asking donors to recruit support online, give via social media •  Gifts above $1,000 are increasing

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State of Online Fundraising Online donors are typically… •  Younger •  Earning higher incomes •  Giving bigger gifts •  Easier to get… harder to keep •  Likely to renew through mail/other channels

But this is likely to evolve

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Online Engagement Priorities

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Step 1: Make it easy and compelling for donors to support you online

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Step 2: Build relationships with donors through integrated campaigns

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Totally Baldacious: Key Messages Totally Baldacious Shave one for the Team.

Why go Totally Baldacious The Totally Baldacious Campaign is a fun way to help raise awareness and funds to help find a cure for blood cancer.

Why you should give Baldaciously When you give Baldaciously, you’re helping to save lives. Your support improves the lives of people with blood cancer.

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Step 3: Find your most passionate donors and turn them into fundraisers

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Step 4: Create community and give donors more ways to support you

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Resources

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Resources •  Big Duck: 12 Ways You Can Make Your Campaigns Stronger

http://www.bigducknyc.com/blog/12_ways_you_can_make_your_campaign_stronger

•  Blackbaud: 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

http://www.blackbaud.com/bb/targetanalytics/multi-channel.aspx/

•  FundRaising Success: Relationships 2.0 article http://tinyurl.com/relationships-2-0

•  Network for Good: The Evolution of the Online Donor http://tinyurl.com/donorinfographic

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Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra gplus.to/farra slideshare.net/farra

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Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck

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