Digital Futures

Julie Hawker@GUTS_SW @Cosmic_UK @cosmicjulie

www.cosmic.org.uk

Who are Cosmic?

• Based in Honiton, East Devon;

• An ethical IT business;

• Specialises in website development, IT training courses, business consultancy, tech

support, digital marketing and search engine optimisation;

• Run a wide range of training sessions and workshops;

• Workshops aimed at small and micro businesses.

Setting the scene

•The world is being transformed – the second machine age is here!

•Digital technology is changing all of our lives, the way we work, our society and our politics

•Over the the next 20 years, 35% of jobs will become automated and mostjobs don’t yet exist

*House of Lords Digital Skills Paper 2015

Digital in Years

•10 years ago …. there were no social networks

•20 years ago ….. there was no internet

•30 years ago ….. there were no computers in offices

•How different will things look in 30 more years?

“Humanity will change more in the next 20 years than in the past 300 years”

“We must invest as much in humanity as we do in technology” Gerd Leonhard http://www.futuristgerd.com http://www.techvshuman.com

Five Trends Shaping the Future of Work

• New Behaviours shaped by social media

& web

• Technologies cloud, data, IoT

• Millennials attitudes, expectations

• Mobility work anytime, anywhere, any device

• Globalization no boundaries

The Seismic Six

1. From West to East in 2000 95% of Fortune Global 500 were in developed countries - by 2025 50% will come from emerging markets

2. Technological Moore’s Law – computing growth, cloud, platforms,

Treadmill global shops, IoT, driverless cars, AI, and so-on

3. Population Plateau Japan’s population is already shrinking, life expectancy growth, Germany’s working population shrinks by a fifth by 2060

4. Dominoes interconnected world – trade, capital, finance, people, information – better connected but more vulnerable

5. April Snow Showers climate change will start to impact our day-to-day lives, and substantial investment will be required

6. Political Unrest migrant crisis, terrorist attacks, surging nationalism, Brexit, Trump – what will be the impact on our world of work?

2020 Vision – a discussion on the future of work, Impellam Group, www.tate.co.uk

Digital in Work

No

chronological or

geographic boundaries

to your business

Low : Skill, Wages,

Aspiration, Income

High : Skill, Wage,

Aspirations, Income

Automation and

AI impact on jobs?

Generational Tensions?

Digital impacts on our everyday activities

• Public transport

• Pay for coffee

• Agriculture & farming

• Household goods, shopping

• Keeping fit

• Banking

And in every career we choose

What about this year?

National Cyber Security

Alliance found that 60% of

small companies are unable

to sustain their business

within six months of a cyber

crime attack.

Why? Loss of reputation, trust, intellectual

property, customer data

Latest figures

● 74% of small businesses, and 90% of major businesses, had a cyber breach of security in the last year.

● Cyber crime cost the UK £27 billion and costs small businesses on average between £35k and £65k

https://www.gov.uk/government/news/uk-businesses-urged-to-protect-themselves-from-growing-cyber-threat

Start of GDPR regulations

● The General Data Protection Regulation (GDPR) is a Regulation by which the European

Commission intends to strengthen and unify data protection for individuals within the

European Union (EU). It also addresses export of personal data outside the EU.

● Comes into force on 28 May 2018;

● Larger fines - €20m or up to four per cent of a company's global annual turnover, which ever

is higher;

● Firms of over 250 staff must employ a data protection officer;

● Rapid notification of breaches - notify data protection authorities, such as the ICO in the

UK, of any data loss incidents as soon as possible, which the EC suggests should be within

24 hours “when feasible”.

● Right to move data or have it deleted - people to have their data removed from a database

if there is no legitimate reason to keep it.

From Smart Homes to Connected Living Solutions

2016 ● Apple Home on iPhone home screens, ● the launch of Google Home, ● Amazon Echo improves and dominates

● "Amazon Echo shows advantage in the short term, but we’ll be looking for strong improvements in

Google Home and an Apple Home device launch”

Amazon Go

● Amazon Go is a new kind of store with no checkout required.

Created the world’s most advanced shopping technology so you never have to wait in line.

● Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout.

AI ‘Personal Assistant’ - Race for Dominance

● Google Assistant, ● Apple’s Siri ● Amazon Alexa

we saw the titans of tech laying the groundwork to gain control of our emerging primary digital interface;

Not just for Google Home ● Phone● Car● TV● watch everything

● Google Allo● https://allo.google.com/ Wells Fargo is among the many enterprises that are testing AI technology, …

"We're exploring how AI technology can enable customers to conduct a

banking transaction while on social media," he says. "We're also exploring AI

virtual assistants that can proactively support customers through alerts,

reminders and contextual suggestions." And AI can be used to detect bank

fraud.

AR and VR

“2016 ushered in the mainstreaming of augmented reality, epitomized by the runaway success of Pokémon GO”

2017

● Mainstreaming of augmented reality for business-to-business applications.

● Expect to see the largest scale adoption in organizations with skilled workforce

● Transforming the way individuals interact

● Creating an immersive environment

● Can be used for training and remote experiences

● Blending of the real and virtual worlds.

VR: Virgin Virtual Tour

● Occupy waiting customers with a virtual tour of Virgin Holidays’ destinations, allowing them to ‘try before they buy’.

● Putting the consumer first, finding a way to keep customers engaged and informed even during busy sale periods.

https://www.virgin.com/entrepreneur/how-virgin-holidays-boosting-sales-virtual-reality

Drone Deliveries Take Off?

● A convenience store order marked the first commercial drone delivery in 2016.

● With Amazon expected to complete its first drone delivery in the UK and Walmart expected to begin deploying them in the US next year

● 2017 will be a turning point for the skies.

Dark Sky

• Most weather apps give you a basic forecast

• Dark Sky - notifications that warn you when it's about to rain or snow in your exact location.

• Excellent app with a beautiful, minimalist design and access to weather radar.

• Like having a weather psychic in your pocket

Livescribe App

•Brings your notes to life and

makes them more useful by

integrating them with your

daily activities.

• Pair your LivescribeSmartpen and everything you write appears on your tablet or smartphone.

• Uses Bluetooth Smart .

Share more video content in 2017

● Share more video content

● Massive growth in use of video online – not just Youtube, Instagram, Snapchat, Facebook

Are your videos resonating with your audience?

More EQ … Less IQ

“The workplace and workforce are going to change pretty

dramatically as we look forward. The entire concept of work is

going to become more flexible. The skills needed in the workforce

are going to be less about IQ and a little bit more about EQ,

because if you think about it, a lot of IQ knowledge is going to be

available at our fingertips through hand-held devices and the

computer and technologies that we have at our disposal.”

Deborah Henretta,

Group President, Asia & Global Specialty ChannelProcter & Gamble

What can you do?

1. Maximise your digital talent

2. Develop your digital vision

3. Partnerships and collaboration

4. Bring digital to the top

Any Questions?