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An innovative and integrated digital health programme 21/02/ 2013 ruderfinn.co.uk 1
| Date post: | 15-Jan-2015 |
| Category: |
Health & Medicine |
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An innovative and integrated digital health programme
21/02/2013
ruderfinn.co.uk 1
3 wins, 1 highly commended and 1 finalist10 additional industry award wins / finalists for the campaign in 2013
Integrated multi-channel campaign Digital patient care programme – patient education
Social media
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Two-thirds of parents are unaware that current vaccines don’t protect children from all types of meningitis.
Our approach
Educate parents about the risks of meningitis and empower them to understand the signs and symptoms of the disease
Blend digital and traditional media channels to spread the word through peer to peer communications
One campaign film
Offline
Online
7 million film viewsthrough on and offline channels
24.7 million opportunities to engage with the campaign
16,000+ likes on Facebook
20cinemas showed film across UK
54 pieces of media coverage
10 mummy blogger ambassadors
195 tweets reaching
250,000
One campaign film
Offline
Online
7 million film viewsthrough on and offline channels
24.7 million opportunities to engage with the campaign
15,000+ likes on Facebook
20cinemas showed film across UK
54 pieces of media coverage
10 mummy blogger ambassadors
195 tweets reaching
250,000
Awareness that ‘children are not protected against all types of meningitis’ rose from 32% to 82%
1 Demonstrate a true change in knowledge or behaviour as a result of your campaign
Our top tips for winning…
2 Articulate the passion and commitment of the team and a belief in your campaign as a worthy winner within your entry
Our top tips for winning…
3 Set realistic KPIs at the outset and demonstrate how you have met or exceeded them
Our top tips for winning…
4Ensure your strategy is credible and demonstrate that it was based on true insights – was digital really the right channel to use and who was the audience you were trying to reach?
Our top tips for winning…
5 Create an award worthy campaign in the first place – think big and conceive a concept that genuinely pushes industry boundaries
Our top tips for winning…
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This programme hits the spot across the board. An emotional and moving programme it smashed all objectives and benchmarked awareness throughout.
