DIGITAL

Vogue.nl is about style, beauty and all things fun & fabulous. We provide exclusive high-quality content which is updated continually by our in-house editorial team. Vogue.nl is technically at the forefront of online communication with consumers, it provides innovative advertising opportunities.

EXAMPLES OF INNOVATIVE ADVERTISING OPPORTUNITIES ARE: — Online Vogue Promotion — Video (or video series) — Online skins — Custom-made online channel

.NL

Online

Promotion

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Instagram/Facebook videoAudemars Piguet

For Audemars Piguet, Vogue Nederland created two advertorials; ‘Watch Wishlist’ & ‘How To Wear Audemars Piguet luxury watch during day and night’. Also a special video was made, which was posted as an Instagram post on the @nlvogue Instagram account and Vogue Nederland Facebook page.

Video views on Facebook

8.404

Total Facebook reach

95.178

Dwell time advertorial: 3:34 min

Online

Promotion

ADVERTORIAL LEVI’S

In September/October 2017, Vogue Nederland created an online campaign for the 50th anniversary of the Levi’s Trucker Jacket. For this anniversary the two brands created a customized Trucker Jacket that Vogue-readers were able to win. For this collaboration an offline in store event in de Bijenkorf Amsterdam was organized, where the winners of the Trucker jackets could get it customized.

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Total Facebook reach

113.975

Unique article views

6.513

VIDEO

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NIKE

In March 2017, Vogue Nederland created a special video for Nike in honor of Nike Air Max Day on March 26th. Seventeen young talents wore the new Nike Vapor AirMax in the streets of Amsterdam.

Total Facebook clicks

9.048

Total Facebook reach

752.576

Dwell time advertorial

01:46

VIDEOseries

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L'ORÉAL PARIS X VOGUE'S CLOSE-UP BEAUTY TUTORIALS

In December 2017, Vogue Nederland created a video series for L'Oréal Paris to inspire and inform Vogue-readers about the new L'Oréal Paris products in a native and creative way. The video's focused on brows, lips and foundation.

Average dwell time advertorial 01:52 min

Total Facebook reach

201.803

Video views on Facebook

82.276

seriesVIDEO

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VIDEO SERIES

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ZALANDO X MOAM

MOAM Collective offers five young designers the chance to de-sign one clothing line. In Ocotber 2017, MOAM Collective went global and partnered up with online fashion house Zalando. To show the Vogue-readers the journey of these five young desig-ners, Vogue Nederland created a video serie 'Dit is MOAM'.

A 'skin' is a static background image that serves a branded frame for the Vogue.nl webpage. By wrapping the Vogue.nl banner ad experience in a "perfect" skin, the user's attention focusses on the page's clickable ad units.

EXAMPLES OF ONLINE SKINS ARE:

— Hudson's Bay

— Chanel

ONLINE SKINS

In 2016, Vogue Nederland created a wedding channel op Vogue.nl. This channel was fully sponsored by Tiffany & Co. For a period of three months. The online editors uploaded related wedding content to this channel including three Tiffany & Co. advertorials and a integreated Tiffany & Co. Pinterest wedding board was created. All banners in this channel were exclusively Tiffany & Co, and cross-device.

CUSTOM-MADE ONLINE

CHANNEL

Total channel page views in 3

month +- 275.000

Total Facebook reach

135.075

Total banner impressions

served +- 510.000

Not only does Vogue Nederland create innovative advertising content, but Vogue Nederland also creates their own content to promote its newest issue or event.

EXAMPLES OF PR PROMOTION ARE: — Video (or video series) — Dossier — Articles around the new issue — Articles around Vogue events

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VIDEO

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ARTICLE/VIDEO

To promote our newest issue and let our Vogue-reader get to know the cover models or show them what it looks like backstage, Vogue Nederland creates a special video for every issue.

An example of this video is 'Kickboksen met coverstar Luna Bijl. Luna Bijl was our March 2018 coverstar and to show our Vogue-readers what she does in her daily life, Vogue Nederland shot a video in Rotterdam with her.

In March 2017, Vogue Nederland celebrated its 5-year anniversary. For this occasion, Vogue Nederland made a special video series to show our Vogue-readers and followers what events (such as dinner at Rijksmuseum and party at The Dutches) were happing on this special day.

seriesVIDEO

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VIDEO SERIES

A dossier on Vogue.nl is a webpage which is created for special content. For example, Vogue Nederland created a dossier for Vogue 5 years. In this dossier, content related to this 'Big Birthday' issue was constantly uploaded. The content ranged from videos (video series 'Vogue 5 Years) to content of the issue to content related to photographers, models or the previous Vogue Nederland years.

DOSSIER

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Vogue Royal Wedding Special

ONLINE EDITORIAL

ARTICLE

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Vogue is everywhere our users are throughout the day,including Facebook, Instagram, Twitter, and more. We have embraced new social platforms as an extension of the Vogue brand and to inspire closer relationships with our audience.

Vogue Nederland also creates customized Instagram content for advertisers, such as an Instagram post (video/image) or Instagram stories.

Social media

‘Vogue is one of the most popular

magazine brandson social media’

MMA, QI 2018

The total amount of Vogue

likers/followers*is 485.979

MMA, QI 2018

*combined social media networks

@nlvogue177K FOLLOWERS

@vogueman_nl2.507 FOLLOWERS

@vogueliving_nl 5.434 FOLLOWERS

Instagram

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PAGE

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INSTAGRAMPAGE

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INSTAGRAM PAGE

Vogue Nederland creates custom-made Instagram post or stories for Vogue Nederland, as well as Vogue partners. An example of this is a little video serie that was made with Marjan Jonkman, who went shopping in couture.

Instagram

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@vogueNL156K FOLLOWERS

Facebook

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FACEBOOK PAGE

Vogue Nederland

YouTube

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@NLvogue100K FOLLOWERS

Twitter

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PAGE

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