DIGITAL TRANSFORMATIONH O W D I G I T A L T R A N S F O R M A T I O N I S T A K I N G P L A C E I N A P A C

©Boris Kraft

SINGAPORE APRIL 2016 GÖKHAN MERMER, MAGNOLIA INTL.

A N D H O W M A G N O L I A C A N H E L P Y O U

digital transformation

digital transformation

customer experience

operational processes

business models

* Cognizant

APAC STORY APAC is fast becoming the center of digital innovation for the world. With its promise to unlock billions in revenue in the next two years, digital transformation has become a C-level mandate for leaders in the Asia-Pacific region.

* Cognizant

Asia-Pacific’s digital story is all about growth — massive growth. Digital is the key to addressing the wants and needs of current and future online consumers, who will represent half of Asia’s population by 2020, up from one-third today. 

* Cognizant

By 2025, today’s fast-changing technologies— including the mobile Internet, the Internet of Things (IoT), cloud technology, 3-D printing and advanced robotics — are expected to lead to 30% GDP growth in Southeast Asia alone, 20% to 30% GDP growth in India, & up to 22% GDP growth in China.

* Cognizant

“Digital first” is the new norm. While 37% of companies are already undergoing digital transformation, 60%+ plan to…

Digital equates to growth. Improving new products and services (63%), increasing revenue (60%) …

Digital means money, period. Going digital could propel revenue growth more than 13% by 2017…

* Cognizant

Digital now! In Asia, rising customer expectations (65%), increased competition (57%) and demanding employees (55%) are compelling companies to start now.

* Cognizant

Business-processes-as-usual is a strategy to lose. Companies are more likely to be disrupted by poor integration across processes than by competitors or customers. The sales/marketing/customer service process (62%) will be most impacted by digital transformation…

* Cognizant

Strong digital leadership will shape the growth agenda. The role of the chief digital officer will become more and more pivotal; 70% of companies surveyed plan to have this role in place over the next two to three years.

http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf

http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf

http://www.cognizant.com/InsightsWhitepapers/asia-rising-digital-driving-codex1403.pdf

NOT FOR REDISTRIBUTION

Mini case studies

Updated 2016-03-10

of customers want their bank

to proactively recommend

products and services that can help them meet

their needs9

6xmore expensive to aquire a new customer than

to retain an existing one6

What Digital Does for Banking and Financial Services

What Digital Does for Banking and Financial Services

Customers now have options that go far beyond the branch to get their financial needs met. Customer analytics help you find ways to deliver more of what they’re looking for, moving from transactions to relationships.

1. Increases customer loyalty

Improved revenues come from truly understanding your customer, then leveraging digital channels to provide personalized upsell and cross-sell offers at the right time and place.

2. Increases wallet share

With more self-service, more mobile options, and more automation, you can make your customers happier while keeping operating costs down in both branches and at corporate headquarters.

3. Reduces operating costs

39%said improving the customer experience should be the highest strategic priority2

Only

37% of brands received good or excellent customer experience scores this year3

2-5%mark

et share

gain is

expected fr

om early

movers in digita

l

transfo

rmatio

n1

51%

cited compliance as a distracting

resource from improving the customer experience7

68%

Online bill pay customers are twice as profitable as the average customer42x

26% of companies have a well- developed strategy in place

for improving the customer experience12

90%of customers trust recommendations from their friends or peer groups

trust the company

advertisements810%

48% of customers are interested in real-time and forward-looking spending analysis tools5

of banking processes are digitized11

20-40%Only

$$

of customers will change banks for a

better mobile experience10

49%

50% of retail bank clients may leave due to the quality of service13

www.tcs.com/Digital-Software-Solutions

18

| Virgin | America

“We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.”

— Luanne Calvert, CMO, Virgin America Source: http://mashable.com/2014/05/31/virgin-america-website

HOW DOES MAGNOLIA HELP?

Prioritize adaptability, flexibility & integration

Create a beautiful experience from stock parts

COLLABORAT ION

CONNECTORSCMS

PERSONAL I SAT ION

APPS

U I

TEMPLAT ING

CUSTOMER EXPERIENCE PLATFORM

CONNECTORS

NOT FOR REDISTRIBUTIONUpdated 2016-03-10

Unlimited integrationsBack office

Customer DB Ecommerce Flight status Inventory control …

Partner APIs

Reward programs Hotel booking Car rental …

Service APIs

Analytics Payment processing Geolocation Social properties …

C O N N E C T O R S

Mobile

!

WWW

"App

#Kiosk

$

Magnolia. The easy-to-use platform CMS for enterprise-scale digital experience.

Unlimited touchpoints

•••

Multi-channel

34

Magnolia

MIAMIMADRID

BRÜN (CZ)

SAIGON

BASEL (HQ)

Subsidiaries

Customers by region

74%

EUROPE

15%

NORTH AMERICA

2%

SOUTH AMERICA

2%

MIDDLE EAST

7%

ASIA & PACIFIC

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