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Digital Innovation, a How-to Guide

Date post:21-Jun-2015
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Presented at the DMA Detroit Educational Conference. Highlights how marketers can leverage insights from inside and outside their organization to help improve products/service or help ensure the company captures new markets. Special thanks to Julie Anixter of Think Remarkable for contributing to the slides provided.
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  • 1. Welcome #dmaDetroitEd Melissa Fisher | February 28, 2014

2. Digital Innovation New Technologies something for everyone. DMA Detroit | Melissa Fisher February 2014 3. 2.5 Billion Searches Daily 4. But wait, theres more 5. by James Faulkner 6. NFC-Enabled Smartphones Replace Hotel Room Keys and Check-ins at Clarion Hotels 7. Digital Innovation Workshop Social Media something for everyone. 8. 600 Million Active Facebook Users 10 9. Rapid Fan Page Growth Requires Focused Effort 20102011 10. Social Media: Facebook Leads while others are rising fast 11. 2+ Billion Videos Watched Daily 12. Twitter: 200 Million Users Tweets: Almost 100 Million per daySource: Mashable 13. 200+ MillionThe number of blogs on the Internet. 14. 227 Million Users 187 Million Unique Visitors per Month 15. 40% check in daily, 92% after work 3M company sites but only 1.2 featuring products/services 2.1 Million Groups 75,000 developers using Linkedins API 16. your clients your customers your employees your channel partners your volunteers your investors your donors your critics your fans your competition.... anyone who has internet access..and an opinion. 17. Social Innovation for Marketers DMA Detroit | February 2014 Melissa Fisher 18. 1. They Experiment 2. They Plan 3. They Listen 4. Theyre Transparent 5. They Share 6. They Get Personal 7. They Contribute 8. They Welcome Criticism 9. Theyre Proactive 10. They Measure 19. 1. With their customers 2. With their customer data in mind 3. With their agencies in new ways 20. Socially Innovating Innovation: Doing something different Social: With other people 21. Social Media as Innovation CAPABILITYOutsideInsideIncremental Disruptive Increase RevenueReduce ExpensesImprove Customer ExperienceAnother Company Strategy or Goal 22. Crowd Sourcing to Improve Submit, Discuss, Vote 23. Crowd Sourcing to Improve 24. Crowd Sourcing to Improve Strategic PlanningProcess ImprovementSparx Retiree Solutions, EAG/Key, Health Plans, Accredo, Wireless Strategy, DNA Direct, Verbal RxProposals, UHG, Accredo Sales Forum, PBM Revenue Admin., UBC Recruiting, Accredo Nurse SchedulerTechnology EnhancementsScreen prototypes across all BPR work streams iPad screen prototypes for Accredo in-home nursesSWAT 30 events 3,000+ unique participants 2,800+ ideasHealthcare Operations, Physician Operations, Patient Operations, Order Processing 25. Sponsor Testimonial Our main focus was strategic planning for this year and beyond. Specifically, we wanted to identify ways to enhance our existing programs and create a future road map aligned with Medcos objectives of winning and retaining new business, improving profitability, and driving a sustainable service margin. Sparx enabled us to seamlessly connect all of our employees and expedite our planning process that otherwise wouldve taken a much longer time to complete. The amount of idea generation and documentation that we accomplished through virtual conversations was incredible. - Event Sponsor 30Medco Extra, January 20, 2013 26. Crowd Sourcing to Develop the NextOne challenge. One idea. Millions of dollars in results. One idea. Several billion dollar businesses. MIKE NEFF, Director Consumer Products Computer Science Corporation, Detroit Mr. Neff is a partner in CSC's Global Technology and Consumer Vertical and a Practice Director for the Consumer/Retail Segment.115X ROI JEFF PIERCE, Innovation Architect PITNEY BOWES 27. Targeted Social-Mobile to Drive Trial 28. Keeping Fans Engaged33 29. Why Are People Doing This?Self Expression is the new entertainment. - Arianna Huffington 30. Crowd Sourcing to Improve Create Your Own Private Online Communities 31. Crowd Sourcing to Improve 32. Crowd Sourcing to Improve 33. Crowd Sourcing to ImproveIf you dont, they will http://www.youtube.com/watch?list=RDAy7h FIYQFnw&v=5YGc4zOqozo 1:36 34. Crowd Sourcing to Improve 35. Crowd Sourcing to Improve 36. Crowd Sourcing to Improve 37. Crowd Sourcing to Improve 38. Crowd Sourcing to Improve 39. Crowd Sourcing to Develop the Next Social Product Developmenthttps://www.quirky.com/ge 40. Crowd Sourcing to Develop the NextFan Favorites 41. Adding FB, Twitter, to enterprise innovation 42. Social as the Innovation Platform 43. Googles Invitation to Play in Their Lab 44. Using Linked In to Engage Innovators 45. Business School. Interns & Insights Business Development PartnershipGot Stuck. Got Help.Knowledge ExchangeStayed ConnectedCustomer InsightsKnowledge ExchangeKnowledge Exchange Career Opportunity 46. Takeaways Its a blend: use Social Innovation leveraging your networks inside + outside Social Innovation builds community + company Communities = shared entertainment + shared innovation B2C Social strategies can be repurposed for B2B Where do you focus? Internal or Externally What do you use? Facebook, Twitter, YouTube, LinkedIn Get going 47. Experiment! Experiment personally before professionally Join some LinkedIn groups Try a variety of social tools Be yourself, make some friends, and share 48. Workshop Instructions Pick one quadrant you want to explore Borrow one of these takeaways or another idea Blend Share with partner Share with us and get feedback / questions Takeaways Giving it away free is not free, i.e. have a social media budget Free (great) content builds community + company Communities = shared entertainment + shared innovation Social strategies can be repurposed for B2B Internal or Externally: Facebook, Twitter, YouTube, Linked In, etc. Get going 49. Workshop on Social Innovation Innovation: Doing something different Social: With other peopleOutsideInsideIncrementalDisruptive(product, service)(the future)Increase RevenueReduce ExpensesImprove Customer ExperienceAnother Company Strategy or Goal 50. Customer Centric Innovation Marketing & Gaining Executive Buy In Linking new marketing strategies to core business value 51. Winds of Changehttp://www.youtube.com/watch?v=zxDfcyT92wQ 52. Define Your Market Segments Both Internally & Externally What motivates your CMO, CFO or CEO? 53. Price Ancillary SalesService TimeC.O.G.S. Margin8 Cash Flow & Profit Drivers A/R DaysLabor Cost G&A ExpensesErrors & Mistakes 54. Filter for Priorities That Deliver One of 4 Key DeliverablesIncrease RevenueReduce ExpensesImprove Customer ExperienceAnother Company Strategy or GoalTo get the true attention of senior leaders When selling new strategies & tactic's, correlate them to delving business value. 55. Do You Find Gaining Funding Easy? How do you gain support? (group discussion) 56. http://thenakedbrand.com/ 57. Thank You Personal email: [email protected] Professional: [email protected] LinkedIn.com/in/MelissaFisher7 Twitter.com/MelissaFisher7 Google+/MelissaFisher7www.RebootPartners.com

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