Digital Innovation at Breast Cancer CareJo WolfeTwitter @msjowolfe

https://youtu.be/6xyZ3FW5QkI

Every person affected by breast cancer, or motivated by our cause, is able to gain support and engage with us in a meaningful and tailored way through digital products and channels during their personal journey.

Digital Innovation is…The process of translating an idea or invention into a

good or service that creates value.

The market

• In 2014, UK smartphone penetration reached 70%•75% of the UK population goes online for health information

•There are over 100,000 health apps•By 2017 it’s estimated that the market will be worth $26 billion

•There are an estimated 13.1 million users of wearables in the UK

iHobo achieved free media coverage, valued at £2.3m, and had 600,000

downloads.

Be My Eyes

Samaritans Radar App

Breast Awareness App

Innovate with technologyWe will use digital to solve problems for our beneficiaries and supporters and co-create with our users whenever possible.

1. Establish an innovation lifecycle2. Foster a culture of innovation3. Co-create our digital innovations

IDEAStaff brainstormUser workshopsEmail/forum post

CompetitorAny member of any

team

COMPETITOR ANALYSIS

Check the market

WORKSHOPS INTERNALLY AND

EXTERNALLY

Share with Digital BoardRAPID PROTOTYPE

Simple proof of concept to demo idea

BUSINESS CASE

Form product steering group BUILD STAGE TEST & MEASURE

Beta Version

Must have the potential to evolve

The pitfalls to avoid

• Expect early ROI • Stagnant product that doesn’t change • Poor navigation• Not relevant – no one cares• It’s annoying – music, beeping, emailing,

adverts & push notifications• Not customer driven or co-created• Lack of clarity over who made it – push the

brand• Pulled from the App Store

New research by

Gartner predicts that

less than 0.01% of

consumer mobile apps will be

considered a financial success.

Options for funding

• Digital tools are expensive and have ongoing costs

• Needs ongoing funding• Trusts• Philanthropists• Corporate sponsors• Advertising• Providing an option to Donate in all

products

A big idea?

Moving Forward Course IRLWeek 1

After treatment – what next?Managing menopausal symptoms

LymphoedemaWeek 2

Fatigue and physical activityDiet and healthy eating

Week 3Signs and symptoms of a possible recurrence

Relationships and communicationWeek 4

Adjusting and adaptingGoal Setting

Meet Glynis• 67• Grandmother• Lives in Barnsley• Diagnosed with primary

breast cancer in 2015• Attended a Moving

Forward Course in October

User workshops

Understanding audiences

“I learnt so much, not just about the after effects of treatment and how to deal with them but about myself and my body… you realise that it’s not just you these changes are happening to, helping you accept that this is the ‘new normal’ and to move on…

Most of all I met a fantastic group of women who I am still in contact as we continue to support each other on the rest of our journey.”