Date post: | 02-Dec-2014 |
Category: |
Business |
Upload: | maarten-aelvoet |
View: | 691 times |
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Hello, I am Maarten (And these are my shoes)
Most important trends in retail
#1 Mobile
#2 ecommerce
#3 The social side of things
#4 Web meets offline: experience
#5 Big Data: know your customer
Facts vs. trends
Mobile
Source: European Mobile Industry Observatory 2011
Mobile
every 30 seconds,
a woman’s handbag is purchased
a pair of women’s shoes is bought
on eBay Mobile
Source: eBay Mobile fact sheet Summer 2012
Source: hDp://mashable.com/2012/10/02/smart-‐devices-‐social-‐media-‐shopping/
But you can’t try them on… Yeah, but…
- Search style or brand - Wide selection - Social - Convenient - save time - compare prices - …
Social media = Body language
Source hDp://mashable.com/2012/10/02/smart-‐devices-‐social-‐media-‐shopping/
Impact
Retail
Pre-tail Retail Post-tail
Marketing Sales Purchasing Logistics
Objectives & Priorities
Start from your strategy:
This company has to prepare for the current changes in the retail
industry and react upon the ongoing long term trend, but be
aware of the latest trend
Objectives Priorities • ecommerce • Social • Mobile website • Integration of offline & online • Be aware of latest trends
Concepts
• Ecommerce – Expose your shoes online
– “fit them in-store”
• Social – twitter, facebook & pinterest
– Social strategy!
• Mobile – Mobile website
– Integrate discounts – Give people wifi
• Offline: in-store – Give people
opportunity to share – QR-codes
• Innovations • Look for them
• Data – Gather data from
ecommerce