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D I G I TA L I N N O VAT I O N S T R AT E G Y A F R A M E W O R K F O R D I A G N O S I N G A N D I M P R O V I N G D I G I TA L P R O D U C T A N D S E R V I C E I N N O VA T I O N
A P R I L 2 6 , 2 0 1 5 E P M 1 1 / 2
S E M E S T E R 2 / 2 0 1 4
P R E PA R E D B YA K A R A D E J I N TA R AW O N G 5 6 3 1 0 7 0 0 3 7 7 C H A L I D A S A J J A C H A R O E N P O N G 5 6 3 1 0 7 0 0 3 5 0 K U M P O L TA N G T R A K U L 5 6 3 1 0 7 0 0 3 4 7 S I R I PA N N E E S U P R AT YA 5 6 3 1 0 7 0 0 3 6 5
P R E PA R E D F O RB U S 6 7 1 E N T R E P R E N E U R I A L I N F O R M AT I O N M A N A G E M E N T A J . D A R A L P I R U N C H A R O E N , P H . D .
D IG ITAL INNOVAT ION STRATEGY A FRAMEWORK FOR D IAGNOS ING AND IMPROV ING D IG I TAL PRODUCT AND SERV ICE I NNOVAT ION
Abstract 5
1. 5
Areas to be measured and evaluated
user experience
value proposition
digital evolution scanning
skills improvisation
The Perils And Promises of The Digital World 5
User Experience
Usability Aesthetics Engagement
Value Proposition
Customer segmentation Product and service bundling commission
Digital Innovation Scanning
Skills
Improvisation Learning by Doing
Digital Innovation: Whats new?
Can digital innovation be managed? Digital innovation process Digital innovation in context revenue model IBM hardware software PC Netflix content content
A Managerial Framework for Digital Innovation Strategy
I. User Experience: 1990 e-commerce website key word website 97% website website
II. Value Proposition: 3 Customer Segmentation, Product and Service Bundled, and Commission
III. Digital Evolution Scanning:
IV. Skills:
V. Improvisation: learning by doing
Implementing The Framework
Concluding Thoughts