Digital Interactive Media

Digital Interactive Media: new media revolution; brought on by incredible achievements in technology. It is the fastest-growing advertising medium in history. ...Includes the Internet & all its associated online services,

digital catalogs and magazines, stand-alone kiosks, cell phones, and interactive television.

What is Digital Interactive Media?

Worldwide...the Internet audience is estimated at 4.3 billion.

Sweden, Iceland, and Switzerland top the list of the most wired nations. In a typical day, 70 million people go online to use e-mail, get

news, & check the weather. Also, users are researching a product before buying it, getting

their travel info. and health & medical info., & buying products. Currently growing fastest in the Middle East and Africa,

where the % has tripled since 2000. Mind-Blowing Facts About The Size Of The Internet

The Internet Today!

Web sites: some companies view their site as an ad or an extended brochure.

Banners: little billboard that spreads across the top or bottom of a Web page.

Buttons: smaller banners that usually provide a link to a Web page.

Rich-media: animations and ads with audio & video that overlay or even float over the page.

Sponsorships: when businesses sponsor entire sections of a Web page or sponsor events.

Classifieds: very similar to newspapers. Ex.) CraigsList

E-mail: announcements, coupons sent to one’s e-mail.

Types of Internet Advertising...

Right Here...Right Now! Social Media Facts You Should Know in 2014

The Social Media Revolution

There was a tipping point last year that has major implications for business and brands.

One of the worlds biggest music stars ignored the traditional mass media product launching process.  She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.

It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon.

Social Media is so hot right now…

For example:

So Does Digital Interactive Advertising Really Work?

Advantages Truly interactive Enormous audience Immediate response Highly selective targeting Proximity to purchase Provides in-depth

information Rapidly growing industry

Disadvantages Targeting costs Still fairly new medium Slow downloads Security & privacy

Google is the most used search engine in the world, owning 63% of the market share in the U.S. alone. In 2013, there were 2.02 trillion Google searches.

Created 2 advertising programs to gain revenue, AdWords & AdSense: AdWords: otherwise known as “Sponsored Links”; links at

the top and all links on the right are not search results, but rather paid listings.

AdSense: sites that use this program set aside a potion of space for Google ads & program attempts to insert ads relevant to the site’s content. Currently holds 53% of ads on the web.

on Advertising...

Google AdWords

Google AdSense

Museum of Google Doodles

www.google.com