Date post: | 12-Jan-2015 |
Category: |
Business |
Upload: | miriam-calegari |
View: | 435 times |
Download: | 0 times |
Digital IQ- an Analysis
Taciana Medeiros, Miriam Calegari, and Charlotte
Humnicki
1.Website
• User-friendly• Tools are visible and easy to find• Wide range of services with the booking process• Extensive gift card service is innovative (e-mail or ship
one)• All room rates and offers are described• The website is central, you can book any hotel in the
world• You even have the possibility of knowing regional
sales offices and their opening hours
1. Website
• Celebrities’ fan club• M.O. made a donation of 10 000 USD in the
name of each fan to a chosen charity• Easy access to social media from the site;
facebook, twitter, flickr, youtube
• RATING Genius
2. Social Media
SEPARATE FOR EACH HOTEL
HOW MANY FOLLOWERS ARE ONLINE and HOW MANY ARE ON THE PLATFORM
Rating GENIUS
3. Mobile Aps
• iPhone, iPad, and mobile application• Detailed help section on how to download and
use the application• Comments about the application• The customer is always connected and
bombarded with offers
Rating GENIUS
4. Video
• Convey the luxurious image of the hotel• Beautiful pictures; excellent marketing• Celebrities • Nature• Translates the hotel’s key values
Rating GENIUS