Digital Marketing 101 Wasfi Qaddoumi @wasfiii

What is Digital Marketing?

• Digital marketing is the promotion of products, ideas, services or brands via one or more forms of electronic media.

How does digital marketing work?

• using a number of different strategies.

• Each of these may serve a different purpose

• strategies work together to drive traffic to a business (either online or off)

• convert ing a one time visitor into a returning, loyal customer

Digital Marketing Revolutions19

90’s www

Presense 20

00’s Search

Discovery

2010

- 20

15SM+Mobile

Utility

What is Next ? augmented reality!

Digital marketing pillars

SEO Social Media Content

Digital Marketing Models

Digital Branders Customer

Experience

Demand Generators

Product Innovators

Digital Marketing Models

Here We Gooo !

AIDA Cycle