Digital Marketing and

eCommerce Roadmap

Market trends

Experience is the new

differentiator

Evolution of experience

What experience was

Language - Offer - Image

Adapting to smartphone

Adapting to tablet

Great experience, great result

Cost neutral shift:

• Reduced print by 78%

• Increased digital spend by

2.5x

Results

• Mobile traffic up 171%

• Bookings on site up 85%

• Club members up 46%

• Club revenue up 110%

Opportunity

Design for specific personas and journeys

Market trends

Experience is the new

differentiator

Connected consumers are

connected workers

How are smartphones used?

How are smartphones used?

Business

Business

Business

Business

Up to half of smartphone use could be work related

Perception of B2B customer

Likely B2B and B2C

customers

What’s next?

Google GlassGear Watch Fitbit Force

Experiences cross channels - channels provides behavioral insight

Market trends

Experience is the new

differentiator

Connected consumers are

connected workers

Insight to drive your business

Predictive analytics

Surprised reaction

Mistakes were made

Turns out, the model works

Step from A/B testing to Multivariate testing to Predictive analytics

US Retail Grocery client

Predictive

Analytic

Model

Online

Loyalty

Card

In store

US Retail Grocery client

Predictive

Analytic

Model

enrichment

Online

Loyalty

Card

In store

US Retail Grocery client

Predictive

Analytic

Model

enrichment

personalized

offers

Online

Loyalty

Card

In store

Market Trends

Experience is the new

differentiator

Connected consumers are

connected workers

Insight to drive your business

Agility to move on Internet time

Moving at Internet speed

Mark

eting

Techno

log

y L

UM

Ascap

e

© L

UM

A P

art

ners

LLC

2013

Roadmap to deliver and measure experiences

Translate to roadmap

Experience is the new

differentiator

Connected consumers are

connected workers

Insight to drive your business

Agility to move on Internet time

Evolving Platform

Business Processes

Content

MobileSocial EmailWeb

EPiServer

CMS

Evolving Platform

Business Processes

Content

MobileSocial Email KioskCustomer

CareWeb

Business Processes

Catalog EPiServer

Commerce

Mark

eting

Techno

log

y L

UM

Ascap

e

© L

UM

A P

art

ners

LLC

2013

Mark

eting

Techno

log

y L

UM

Ascap

e

© L

UM

A P

art

ners

LLC

2013

StreamioEPiServer

Datacash

Apptus

EPiServer

EPiServer

Add-on ecosystem

Business Processes

MobileSocial Email KioskCustomer

CareWeb

Business Processes

Catalog

Eco

syste

m

Analytics and

Optimization

Translation

Tax and

Shipping

Marketing

Automation

Search

Product

Information

Management

Merchandising

Tag Management

Asset

Management

Video

Paid Search and

Advertising

Content

Evolving Platform

Business Processes

Content

MobileSocial Email KioskCustomer

CareWeb

Business Processes

Catalog

Search

Eco

syste

m

Analytics and

Optimization

Translation

Tax and

Shipping

Marketing

Automation

Search

Product

Information

Management

Merchandising

Tag Management

Asset

Management

Video

Paid Search and

Advertising

Evolving Platform

Business Processes

Content

Profile

Mobile Email KioskWeb

Business Processes

Catalog

Search

Eco

syste

m

Analytics and

Optimization

Translation

Tax and

Shipping

Marketing

Automation

Search

Product

Information

Management

Merchandising

Tag Management

Asset

Management

Video

Paid Search and

Advertising

SocialCustomer

Care

Working with profiles

“Meadowlark”EPiServer

Sites

behaviors

Working with profiles

“Meadowlark”EPiServer

Sites

behaviors

analyze

Working with profiles

“Meadowlark”EPiServer

Sites

behaviors

segments

analyze

Delivery modelsE

co

syste

m

On Premise

Commercial

Clouds

Everweb

SaaS

- Search

- Profiles

- CMS

- Commerce

CDN

Load Test

Performance

Monitoring

Summary

Experience is the new

differentiator

Connected consumers are

connected workers

Insight to drive your business

Agility to move on Internet time

Thank you