Date post: | 07-Jan-2017 |
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The Digital era…
Prof. Vijay TandonDirector - PGDM/PGCM/PGPMUniversal Business SchoolTopic - Digital Marketing (Basics)
What is Digital MarketingDigital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets & game consoles to engage with stakeholders.
Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses.
Digital marketing applies technologies/platforms - websites, e-mail, apps & social networks.
Digital Marketing can be through internet channels like Social Media, E-mails ads, Banner ads, etc.
The technology behind Digital Marketing
OpportunityThreat
Technology - Ability to open up new markets/Shake existing ones
Why Digital Marketing Strategy?
OpportunitiesLoose Business
Simple answer - Without one you will miss
Why Digital Marketing Is Important
Access to information any time & any place Source of entertainment, news, shopping & social interaction Communications - Personalized, relevant Consumers are no longer influenced by what you say about your brand Anticipated needs & preferences
Digital marketing is not about understanding technology, but rather understanding people
Understanding people is the real key to unlocking the potential of Digital Marketing
People connecting with other people
Digital marketing is not about technology. Its all about people….
Digital Marketing Tools
Digital marketing channels & methods – Marketers can Analyze marketing campaigns
What is working and what isn’t in real time
By using digital marketing channels & methods - Marketers can Analyze
marketing campaigns What is working and what isn’t in real time
World of Digital Media is changing @ Phenomenal Pace
Constantly evolving technologies & way people are using them are Transforming How we access information How we interact & communicate with one another on a global
scale Changing the way we choose & buy our products
Qualities of a good Digital MarketerGet hands-on Marketing experience
Know the Lingo
Nurture Your Personal Online Presence
Let Curiosity & Passion Drive You
An Ideal Digital Marketer
KAM
Comfortable With Technology
Collecting/ Analyzing Data & Converting It Into Actionable Knowledge
Adaptability
Creative ThinkingIntellectual
Curiosity
Thirst for Knowledge
3
4
26
5
17
Business Acumen
The Digital MarketerTop 5 Media Questions
Marketers want answered How to engage the target
audience
How to measure ROI
Best Social Management tools
How to create Social strategy
3 Keys to Digital Marketing Success
Manage complex customer relationships across a variety of channels
Respond to and initiate dynamic customer interactions Extract value from big data to make better decisions faster
Is it worth spending on TV?The ROI
The Traditional Media
Avoiding advertising
Increasingly ineffective
Return on attention