D A T A S H E E T O N 2 4

1© 2012, ON24, Inc. | www.on24.com, email: solutions@ON24.com or call 1-877-202-9599

DIGITAL MARKETING & BRANDING SOLUTIONSWEBCASTING AND VIRTUAL EVENTS FOR LIFE SCIENCES

Increased global competition, shrinking sales forces, and decreased budgets

are driving physician audiences to the Internet with greater frequency, where

information is readily available. Such forces are making it increasingly difficult

for life science companies to engage physician and healthcare provider (HCP)

audiences using traditional multi-channel marketing efforts: dinner meetings,

symposia and other target-audience events. Life sciences companies must

adapt their communications methods to reach, educate and engage their

audiences if they want to secure and increase their brand’s mindshare.

Webcasting and virtual event technologies from ON24 can enhance your sales

force’s interactions with physicians and HCPs and make your events accessible

to larger target audiences. Deliver high-quality and fully branded product and

marketing content live and on-demand. Expand your reach and increase brand

mindshare to audiences around the world who can access your information and

events on their own time, from their desktop, laptop or a variety of mobile and

tablet devices.

ON24 webcasting and virtual events solutions allow you to match your

information distribution to the preferred learning styles of your key target

audiences; delivering information quickly and cost-effectively, while achieving

a greater return on investment.

KEY BENEFITS

• Significantly reduce or eliminate travel

and related in-person meeting costs

• Extend your reach to a larger, wider

range of life sciences audiences

through online collaboration

• Decrease the time to market with

new products and new indications

• Increase brand awareness

and drive demand for new and

existing products

• Enable more meaningful audience

interactions with networking tools and

capabilities within the webcast

• Strengthen brand recognition and

event recall by incorporating branding

elements throughout the webcast,

virtual environment

2

BUILD YOUR AUDIENCE THROUGH WEBCASTS

ON24 webcasts increase can the reach of your events, messaging and branding

while significantly lowering the cost per participant for:

• Dinner Meetings

• Lunch and Learns

• KOL/Speaker Training

• Electronic Detailing (eDetailing)

• New Product Announcements, New Indications

• Symposia, congresses, Advisory Board and other meetings and forums

With the powerful ON24 Platform 10, you can deliver media-rich audio and video

webcasts, customized with your logo and branding elements. Add social media,

networking and collaboration widgets to the webcast console to drive audience

interactions and offer a more meaningful and immersive end-user experience.

VIRTUAL ENVIRONMENTS TO SUIT YOUR NEEDS

ON24 webcasts can be streamed live and accessed on demand through multiple

ON24 virtual environment platforms.

• The ON24 Virtual Show platform provides a single destination for

webcasts, with a Resource Center for product information and clinical

research, a Networking Center for social media interaction and online

collaboration, all integrated with powerful registration and reporting tools

• The ON24 Virtual Briefing Center is a single destination for webcasts and

related resources, ideal for creating a Virtual Sales Team to support drugs

that have gone off patent

 • An ON24 Event Portal aggregates webcasts and content in a robust,

self-service portal that can be searched via keyword, sorted by category,

or browsed

© 2012, ON24, Inc. | www.on24.com, email: solutions@ON24.com or call 1-877-202-9599

D A T A S H E E T O N 2 4

MARKETING & BRANDING SOLUTIONS FOR LIFE SCIENCES

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MOBILE ACCESS REACHES AUDIENCES ON THE GO

ON24’s expertise in mobile and wireless technologies is enabling life sciences

companies to draw even larger physician audiences to their virtual events. ON24

platforms support the latest mobile and tablet platforms, including Apple’s iOS-

and Android-based devices.

ON24: A LEADER IN LIFE SCIENCES WEBCASTING AND VIRTUAL EVENTS

MMany of the life sciences industry’s leading companies are increasingly

turning to ON24 for their webcasting and virtual communications needs. ON24

understands how practitioners, clinicians, and other players in the life sciences

arena are learning as well as the myriad issues the industry is facing. We offer

a selection of interactive visual-communications solutions that satisfy a life

sciences company’s virtual training, internal communications, and physician

marketing and branding efforts. Read the ON24 Life Sciences Flipbook for a

more complete overview of the ON24 solutions for life sciences organizations.

© 2012, ON24, Inc. | www.on24.com, email: solutions@ON24.com or call 1-877-202-9599

D A T A S H E E T O N 2 4

MARKETING & BRANDING SOLUTIONS FOR LIFE SCIENCES

© 2012 ON24, Inc. For more information on the benefits of the ON24 virtual environment, contact us at 877-202-9599 or visit www.on24.com.

ON24, INC.

201 THIRD STREET

SAN FRANCISCO, CA 94103

877.202.9599

WWW.ON24.COM

ABOUT ON24, INC.

The recognized global virtual events market share leader, ON24 is the world’s

leading provider of webcasting and virtual environments for corporate com-

munications and demand generation. ON24 offers fully integrated, enterprise-

wide solutions for a wide range of applications, including training, confer-

ences, company meetings, partner expos and trade shows. More than 750

organizations in technology, publishing, life sciences, government and finan-

cial services rely on ON24, including IBM, Cisco, Credit Suisse, GE Healthcare

and the National Science Foundation. ON24 is headquartered in San Francisco,

with offices throughout the world.

For more information on the benefits of the ON24 virtual environment, contact us

at 877.202.9599 or visit www.on24.com.