Complete Digital Marketing

Spreading Vision Innovation Across India

Ad Technosys Pvt. Ltd.

About

“To make ourselves as valuable to our clients as they are to us…”

Mission

Established in 2009

Focus on:

• Strategic innovations: strategic advice and flawless implementation

• Providing clients with custom made teams comprising senior talent with relevant experience

Team of 17 in Delhi and growing

All India network of affiliates who allow local expertise and competition updates

Who We Are

Brand Manuals

Positioning / Message Development

Website Design & Development

Mobile & Web App Development

Social Media

Reputation Management

Corporate Social Responsibility

Strategy&

Execution

Media Training

Live Streaming Services

E-mail Marketing

Graphic Design

Presentation Training

OUR INTEGRATED SERVICES

Some of Our Clients

Digital Marketing

SEO

Blog Marketing

Article Marketing

ORM

SEM

SMO

SMM

PPC

Email Marketing

Search Engine OptimizationSEO

SEARCH ENGINE OPTIMIZATION

SEO begins in the design and planning phase - focus on content, usability and link structure. The more complex your website is the more time you should spend planning your site. Your web design architecture should match your goals, objectives and offerings.

•Organize your information into cohesive structures

•Design your navigation to support your site structure

•Reinforce your page topics

•Conveys relevance to the search engines

With this SEO proposal, your website’s pages will attract visitors who are searching on specific keywords and keyword phrases. This is what targeted traffic means – getting people to view your website that want to see the content.

OUR METHODOLOGY

When you create a business, you have to tell people about it. You don’t just open shop and hope people find out about you. A website is the same thing. You need exposure, and since there are millions of people online, you especially need targeted exposure. Help our clients increase their web traffic and sales which will help them grow their business.

Over the years we have developed a proven Search Engine Optimization Methodology that gives us edge in terms of achieving good results. Our SEO Processes follows the Google SEO guidelines resulting in higher search engine ranking and growth in online visitors.

OUR METHODOLOGY

SEO IN 7 STEPS

On Page Optimization

Initial Site Analysis

Competition Analysis

Keyword Density & Placement

Title & Meta Tags

404s & 301s

Header tags

Anchor text

XHTML Validation

Sitemaps

ON-PAGE SEO TECHNIQUE

Off-Page Optimization

Directory Submission

Article Submission

Local Listing

Blog Optimization

RSS (Really Simple

Syndication)Forum

OptimizationSitemap

Submission

Viral Marketing

Link Building

Yellow Pages/ Classifieds

Social Bookmarking

SMO

OFF-PAGE SEO TECHNIQUE

OFF-PAGE SEO ACTIVITIES

The Search Engine environment is constantly changing. Search engines and directories are continually refining their search algorithms with several new releases each year. And more websites are challenging for top ranked positions. To maintain top ranking, Search Engine Optimizers must remain vigilant and continue to refine and improve their optimizing tactics. Services included month:

Service Comment

Position Eyes Reporting Daily ranking report Track trends & movements / related to others

Original position report 1st Position Eyes ranking data compared to current

Link building report Inbound & outbound links maintained by Position Research

Link Verification Verifies that link partner is still linking

MONTHLY SEO MAINTENANCE

Service Comment

Link Maintenance If link partner drops a link - replace with another Qualify link partners: • Home page PR > 0• Site is indexed in Google • Site is indexed in Yahoo • Using optimal link text for strong link reputation

Google Webmaster Account Management

• Initial Setup (ftp access or client participation required) • Backlink count tracking• Http crawl errors • Webmaster messages / penalties reports

Near dup content test Check home and primary site pages to detect if another website is displaying near duplicate content – this condition can adversely affect rankings.

MONTHLY SEO MAINTENANCE

Service Comment Page Optimization refinement As rankings require, search engines change ranking

algorithm. Backup of optimized pages prior to and after hanges/mods

Written SEO activity report • Ranking history report by major search engine • Page optimization activity • Link optimization activity • Hijack test • Commentary

SEO Analysis Used to determine competitive environment by benchmarking competing website – facilitates ongoing SEO action plan. Average 1 per quarter

MONTHLY SEO MAINTENANCE

Service Comment Service Comment Page Optimization refinement As rankings require, search engines change ranking

algorithm. Backup of optimized pages prior to and after changes/mods

MONTHLY SEO MAINTENANCE

S.N. Keyword Monthly Traffic/ Search1 environmental organizations 2602 activities for school age children 1703 eco friendly building materials 704 eco friendly products 7205 canucks kids club 806 ways to help the environment 2107 preschool games online 1708 climate change in canada 7609 recycling for kids 11010 environmental club 210

Keyword & Monthly Search

S.N. Keyword Monthly Traffic/ Search11 electronic recycling 88012 recycling plastic 14013 recycling facts for kids 21014 summer activities for kids 59015 baby games for kids 59016 flash games for kids 14017 shooting games for kids 32018 environmentally friendly products 32019 environmental issues in canada 88020 environmental protection agency 480

Keyword & Monthly Search

S.N. Keyword Monthly Traffic/ Search21 online puzzle games 1,00022 games for girls only 39023 games for girls and boys 17024 computer games for kids 26025 easy games for kids 21026 education games for kids 21027 kids educational games 32028 learning games for kids 1,30029 reduce reuse recycle 88030 plastic recycling 390

Keyword & Monthly Search

S.N. Keyword Monthly Traffic/ Search31 kids party games 88032 fun games for kids 2,40033 fun activities for kids 88034 cool games for kids 48035 cool games 4 kids 9036 cars games for kids 32037 car games for kids 2,40038 cool math games for kids 4,40039 math games for kids 2,40040 online hidden object games 1,900

Keyword & Monthly Search

S.N. Keyword Monthly Traffic/ Search41 online games for kids 1,30042 kids games online 1,90043 kids online games 72044 games online for kids 21045 games for kids online 48046 little kids games 140

Keyword & Monthly Search

• Drive high quality customers to your website• Increase sales leads from customers looking for your products and services• Build your brand online by communicating marketing messages to your

target audience.• Increase your profile against your competitors• Target a global audience via international search engines• Be accountable with ROI tracking

SEO BENEFITS

Before• Become only a SHOWPIECE• Only an invited visitor can enjoy the services of the website• NO RE-SALE value• Services and product CANNOT be sold to an unknown visitor• NEGLIGIBLE visitor participation & presence

After• Become a REVENUE generation model• An unknown visitor can also benefit with the website.• HIGH RESALE Value• Services and product can also be sold to an unknown visitor to maximize

PROFITS. • UNLIMITED visitors participation & presence

SEO BEFORE AND AFTER

• Monthly progress report in first week of every month.• Google traffic report in first week of every month.• Stat counter traffic report in first week of every month.• Increase in website ranking after second month report.• 5-8 keyword in top hundred ranking in Google, after 3 months.• 8-10 keyword in top hundred ranking in Google, after 4 months.• 4-5 keyword in top ten ranking in Google, after 6 months.• 6-8 keyword in top ten ranking in Google, after 9 months.• 9-12 keyword in top ten ranking in Google, after 1 year

• C-panel or admin panel access• FTP details

OUR COMMITMENT

OUR REQUIREMENTS

Facebook Marketing

• Posts about www. clubrapcat.com.

• Links of reviews of www.clubrapcat.com on the various blogs and websites.

Customer Testimonials, if any.

• Generic post related to products and services.

CONTENT CATEGORIES FOR THE POSTS

Clubrapcat– Not Active

NOT ACTIVE

India TV – Highly Active

X-PAD – Highly Active

Cosmic Structure Ltd.– Highly Active

FACEBOOK ADS

Website Maintenance

OUR METHODOLOGY

Most maintenance job includes at least the following:

• Modification and Addition of Website Content• Image Manipulation and Addition• Newsletter & email list maintenance• Product /Services updates• Update announcements, articles, etc.• Replace images i.e. pictures & graphics• Adding/removing pages

Keeping your website up-to-date

Content editing can be accomplished with updated information, such as adding news, articles, updating pictures, update calendar changing banners, updating special offers, product changes, pricing changes, new product and services announcements, employee information changes for all your content languages and all those things that keep your visitors properly informed

OUR METHODOLOGY

Maintaining & managing your site

Using newest technologies, we can monitor your site and make changes that improve your site performance for faster download and improved content spread. We insure that new innovative features are implemented from time to time.

Secure &Protect your site

Server side programming used for form processing, database management, search and display function etc require regular up dation to implement fixes for security holes discovered from time to time. We can manage ASP, PHP and Perl codes for all sorts of applications. Re-structure your site contents

Using your site access statistics like how many visitors your site has, and what they look at while visiting, we can help you re-structure your site contents and navigation elements for increased business

THANK YOU