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Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Why pay Rs. 20,000/- to Rs. 60,000/- to Simply Learn Digital Marketing
Join our premium digital marketing course @Rs.12,500/- only
Join SKARtec Digital Marketing Academyhttp://skartecedu.in
Contact: 9741427564
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
May 2, 2023
2
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
• Digital Marketing Manager• Social Media Specialists• Social Media Expert• Search Engine Marketers• SEO Executives• Conversion Rate Optimizer
• Content Writers• Inbound Marketing Manager• Copy Writers• Content Marketing Manager• Digital Marketing Consultant• Web Analytics Specialist
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Section 1: Digital Marketing Basics• Types of digital marketing• Role in the advertising world• Comparison to other forms of
marketing• The online marketing mix• International online marketing
Section 2: Website Design, Development & Content• An introduction to the web• Website development plan• Designing a website - best practices• Tips for increasing sales on websites
3
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Section 3: Build an E-Commerce Website• Choosing a Domain• Choose a hosting package• Installing WordPress• Choose & Install a E-Commerce Theme• Develop the E-Commerce Website• Install necessary plugins• Securing WordPress• Creating Essential Pages• Use this website to practice digital
marketing
Session 4: Understanding Search Engines & Search Engine Optimization• Learn how a search engine works• Learning how crawlers index the web
pages and rank them• How Google Works• Understanding SEO and techniques
of SEO• On-page and Off-page optimization• Measurement of SEO and its analysis
for SEO effectiveness
4
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 5: Search Engine Marketing with Google AdWords• Online advertising on search engines• Understanding SEM and its importance• Working with Google AdWords• Setting up an AdWords account, bidding
and managing the budget• Techniques and tips for writing great
ads• Making a landing page for a campaign• Measuring effectiveness of marketing
campaigns
Session 6:Banner/Display Advertising• Objectives of banner advertising• Making effective banner ads• Key metrics for measuring online
advertising
5
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 7: Email Marketing• Email marketing and why it's still popular• Permission marketing and spamming• Technical requirements for e-mail
marketing messages• Configuring & using Mail Chimp• Designing an effective e-mailer campaign• Integrating e-mail marketing with social
media• Learning how to increase open and click-
through rates
Session 8: Mobile Advertising• Types - MMS, SMS, Video, Automated
Outbound Dialers & Applications• Understanding mobile advertising
beyond traditional means• Eco-system of mobile advertisers
and publishers• Best practices for mobile advertising• How to setup mobile advertising
campaign
6
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 9: Understanding Social Media Marketing with Facebook• Creating Facebook pages• Best practices to create user
engagement• Using the Facebook ad platform• Creating ad-campaigns on Facebook
and measuring their effectiveness• Strategy to create compelling posts
and ads
Session 10: Understanding Social Media Marketing with Twitter• Using Twitter for marketing and
measuring its effectiveness• Advertising on Twitter
7
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 11: Understanding Social Media Marketing with LinkedIn and YouTube• How to use the LinkedIn platform for
recruitment• Advertising with LinkedIn• How to create a YouTube channel• Viral videos for YouTube• Optimising video content for YouTube• Video Marketing - How To?
Session 12: Understanding various Social Media Platforms like Blogs & Forums• Using blogs, forums and discussion
boards• Blog technologies and legal issues to
consider• Developing an audience - what to
post and when to post
8
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 13: PR and Online Reputation Management• Learning why word-of-mouth and PR
is more powerful than 'advertising'• Online reputation management
activities• Best practices to defend your
reputation
Session 14: Social Listening• Why monitor?• What and when to monitor?• How and where to monitor?• What to measure?• Tools and platforms
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Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 15: Importance of Website Analytics Function and Various Analytic Tools• Using analytics to better your web
performance• Understanding how to track your
web performance with web analytics• Working with Google Analytics• How to get Google Analytics
Certification in 2 weeks
Session 16: Introduction to E-Commerce• Evolution and growth of e-commerce
in India• Type of e-commerce and business
models• e-payment systems
10
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
Session 17: Digital Marketing Campaign• Creating the Ideal Digital Marketing
Campaign Plan• Ethics of running a campaign• Assigning budgets to various
activities
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Course Completion with handover Certificate.
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.
SKARtec Academy
Digital Marketing Specialist Course
Duration: 6 Weeks, 2 hours per day. Fee: Rs.12,500/- only.Classroom & Live Online Training through virtual classroom
Access to course materials through membership area on our website. Lifetime access.
Live Project – Build and promote an E-Commerce website using Digital Marketing tactics learnt.Domain & Hosting included
Contact Suresh: +91-97414 27564 Email: [email protected]://skartecedu.in