Digital Marketing Final Presentation

Concept

Digital Strategy

The company

▪ Mission: “To remain personal as a small scale company in order to provide a unique holiday”

▪ Vision: “To preserve the environment for long-term business”

▪ Target group: Back-packers

Benchmark

Company website

Website speed website updates website content

website

usability

newsletter

subscription

Mountain Resort

Tetebatu Good Sufficient Sufficient Good No

Green Orry Inn N.A. N.A. N.A. N.A. N.A.

Cendrawasih Cottages N.A. N.A. N.A N.A. N.A.

Hakiki Inn Very good Good Very good Good No

Tetebatu Indah Very bad Bad Good Very bad No

Pondok Bulan Very good Good Good Good Yes

Objectives •We strive for 50 visits by the end of the assignment deadline (April, 2017), by using like and share method of Facebook.

•We aim to have an average of 8 page views by the end of the assignment deadline (April, 2017), by implementing a user friendly and beautifully catchy website in order to retain 50% of all visitors.

•Be present in all social media channels that Pondok Bulan makes use of, and get a coverage of interactions of 20 people by the end of the deadline.

Digital Strategy

Course of the project

Course of the project

Analytics Did you reach the right audience and did they visit you?

Analytics Did you reach the right audience and did they visit you?

Analytics Why did they leave?

Analytics What did you do to improve the above points?

Learning points

▪ How to work with Google Analytics

▪ How to hold an audience

▪ How to manage the website

▪ How to properly work with the blog

Thank you for your attention!

Any questions?