Digital Marketing DirectionsThe Key Trends Driving
Your Marketing Next Year
© 2014 Tim Peter & Associates, LLC
It’s All E-
commerce
Internet,
Everywhere
We’re All
Publishers Now
Radical Transparency
Deep Custom
er Insights
Disruption &
Disinter-
mediation
Changing of the Guard
© 2014 Tim Peter & Associates, LLC
Internet,
Everywhere
We’re All
Publishers Now
Deep Custom
er Insights
© 2014 Tim Peter & Associates, LLC
Source: http://blogs.cisco.com/news/cisco-connections-counter/
• Almost 13.4 billion Internet-connected devices in the world
• Roughly 2 Internet-connected devices for every man, woman, and child on the planet
More people own mobile phones than own toothbrushes
Internet,
Everywhere
© 2014 Tim Peter & Associates, LLC
June, 2011: “The Special Rapporteur [of the United Nations] considers cutting
off users from internet access, regardless of the justification provided... to be... a violation of article 19, paragraph 3, of the
International Covenant on Civil and Political Rights.
© 2014 Tim Peter & Associates, LLC
Context is Queen• Segment
customer behaviors by context
• Observe, measure, and learn your customer’s pain points in each
• Improve by aligning customer experience with context
Internet,
Everywhere
© 2014 Tim Peter & Associates, LLC
Content is King• Cut through
the clutter• Create
content that is:–Snackable–Sharable–Sharp
We’re All
Publishers Now
© 2014 Tim Peter & Associates, LLC
Next 5-10 years
• 2+ million search queries
• 204,000,000 emails
• 30 hours of YouTube video
• 90+ reviews• 104,000 Tweets• 208,000 photo
uploads
We’re All
Publishers Now
© 2014 Tim Peter & Associates, LLC
Data is the Crown Jewels
• Highlights customer behaviors, wants, and desires
• Leads product, promotion, placement and pricing decisions
• Cannot be easily duplicated by competition
Deep Customer
Insights
© 2014 Tim Peter & Associates, LLC
Data is the Crown Jewels
• Be willing to start small
• Anticipate, analyze, and adapt to changing customer needs
• Protect the crown jewels: Privacy and security matter; Protect your customers’ information like your business depends on it
Deep Customer
Insights
© 2014 Tim Peter & Associates, LLC
Keys to Your Kingdom Next Year
It’s All E-
commerce
Deep Customer
Insights
Internet,
Everywhere
We’re All
Publishers Now
© 2014 Tim Peter & Associates, LLC
Thank YouWeb: timpeter.com
Phone: 201-305-0055
Email: [email protected]
Twitter:
twitter.com/tcpeter
© 2014 Tim Peter & Associates, LLC