Digital Marketing Explained

Digital marketing is

a broad term that refers to

various and different

promotional techniques deployed to

reach customers via digital

technologies.

Digital marketing is embodied by an extensive selection of –

• Service• Product

• Brand Marketing Tacticswww.toucan.ae

Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is

considered –• More Targeted • Measurable • Interactive

www.toucan.ae

Digital marketing includes a raft of Internet marketing techniques, such as –•Search Engine Optimization (SEO)

•Search Engine Marketing (SEM)

•Link Building

www.toucan.ae

Non-Internet channels that provide digital media, such as –

•Short Messaging Service (SMS)

•Multimedia Messaging Service (MMS)

•Callback & On-hold Mobile Ring Tones

•E–Books

•Optical Disks

•Games

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of

digital media.

www.toucan.ae

Suite 16, Shoppes of Maraval3A Saddle Road, MaravalTrinidad & TobagoTel: + 1 868 628 5453www.webfx.co.tt

Trinidad & TobagoDamac Executive Heights, TECOM,

Office 801, 8th FloorP.O. Box 112888, Dubai,

U.A.E.Tel: +971 4 435 5959

www.toucan.ae

DubaiSuite 202

34 Annette CrescentKingstonJamaica

Tel: 1 876 925 3624

Jamaica

Find us on Social Media

Contact Us

Join Our Mailing List Here