MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 1
Digital Marketing for Business – DMFB
Committee Management
www.DMFB.Net
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 2
Committee Organization
Planning Tasks Team Resources Coordination
DMFB Meeting Location
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 3
Draft Plans & Lists Provided
Committee Plan – Overall Scope and Activities Task List – Key Activities Resource List – Documents, Items, and Services Volunteer List – Helpers and their Skills Web Page List – Committee Web Page Content Social Media List – Committee Media Messages Email List – Email Messages to DMFB Lists Scenarios – Sample Processes
Start with Plans and Lists from Previous Events
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 4
Committee Plan
Summary Objectives Activities Resources People Web Pages Email Messages Social Media Related
Committees
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 5
Committee Task List
Activities Priority Assignment Status Notes
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 6
Volunteer List
Volunteer Job Roles
Skills Needed How Much Time Volunteer
Benefits
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 7
Resource Lists
Documents Media Services Items
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 8
Question List
Continual Updating
Purpose Implementation Exceptions Clarification
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 9
Scenarios
End-to-End Experience
Key Steps Communication Documents People Services Scenario Types:
- Attendee- Exhibitor- Sponsor- Volunteer
Event People/Services/Content
Robert reads a message - local business group - describes the DMFB show - discount registration offer
Business Meetup Group Manager send message to group<offer text>
Robert clicks on the link - goes to registration page
Registration serviceLink to registration page
Brief DMFB show description - Link to the official DMFB website.
<short description of DMFB conference>
Robert clicks on DMFB website link-reviews content
<link to DMFB web landing page>
Robert - back to registration page and purchases ticket.
Registration system sends msg to volunteer committee - new order
Confirmation email - additional benefits for the DMFB show.
Confirmation email sent to Robert<confirmation text>
Robert's email address is manually transferred to email attendee list.
Volunteer committee member Email system updateWelcome email campaign started for Robert
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 10
Web Pages
Web Page Title Purpose Content Metadata Status
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 11
Email List
Message Title Purpose Subject Line Content List Schedule Status
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 12
Social Media List
Message Title Purpose Subject
Line/Heading Content Media Channels Schedule Status
MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © Althos, 2013 page 13
Key DMFB Resources
Volunteer List DMFB Slides Event Details Document List Committee
Folders
DMFB Document Index