Date post: | 21-Jan-2015 |
Category: |
Marketing |
Upload: | amit-grover |
View: | 201 times |
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Digital MarketingFor Customer Acquisition
presentation at Great Indian Marketing Weekend
www.gimw.in
#GIMW
Agenda
• Case Studies• Framework to Multiply Revenue
through DM• Exercise: Online Adv Strategy for
Lead Generation• Q & A
Let’s learn from Real Examples
Customer Acquisition
InfluenceLeadSale
Remarketing on Google
Remarketing Example
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
Reveal the Name Contest1. 150,000 people
participated2. 35,000+ requests for Test
Drives3. 8000 Cars booked in 10
days
Car Launch
Tweet 2 Order
QR (Quick Response) Codes
Reach
Online Presence
Audience Aggregation
Leads SalesSEO, Ads,
Email, Social
Media…
Conversion Optimization
Analytics (Metrics, Tools)
Customer Acquisition Framework
KISSmetrics Post Trial Sign-up Flow
KISSmetrics Welcome Email
KISSmetrics Evangelizing Email
KISSmetrics Relationship Email
OpportunityReach Leads Sales Revenue Growth %
1000 100 10 1 Lac
1500 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 150 15 1.5 Lacs 50
1000 100 20 2 Lacs 100
1500 337 67.5 6.75 Lacs 575
Exercise: Online Advertising Strategy for
Lead Generation
Google Adwords vs Facebook Ads
• Adwords: intent => higher conversion
• Facebook: targeting• Facebook: early mover advantage
Opportunity of Targeting on Facebook
• Age• Location• Gender• Interest• Relationship Status• Social Connection on Facebook• Occupation• Education
Interest Targeting on Facebook
Custom Audience: Email/Phone/UID
Retargeting on Facebook
Landing Page Optimization
Let’s continue this conversation…
@PradeepCho
pra
On Social Media
Off Social [email protected]
om
Thank You!
Download @ http://bit.ly/dm4ca