Show them Don’t tell them

IN TODAY’S

SCENARIO

Television is no more about

content in motion

Television is more about experiences in continuation

Because people are not just watching any more

They are

seeingbelievingfeelinglivingconversingexperiencing

The Shows/Series

The same phenomenon needs to continue..

And to be extended to SMM Campaigns

With a central thought for the audience to remain anchored to

#The Audience –or- #The Viewers

Are getting updated

Are getting informed

Are getting announced

About the Shows/Series

#The Audience –or- #The Viewers

Are being asked

Are being told

Are being invited

To watch out for

And then we come to BIG CBS LOVEWith a line-up of shows

en

gag

es

an

d

en

tert

ain

s

Every show has something to be remembered about:

Characters WinningSurprisesFriendshipGossipingDatingBondingLustThrillingNetworking

Stress of competition

Hu

mor

of

Hig

h-P

rofile

Suspense of #psyche

#dubstep Encounters

Confessions #crush

Every show has something to offer

First thrilling encounter

One naughty outing

Imagination of a surprise

Happiness of achieving

Suspense of psyche

Positivity of conversations

Momentum of mystery

Adventure of drama

Fondness of family

Complication of relationships

To be precise

BIG CBS LOVE

Creates Memories | Captures Moments

To unwind, to relax and to enjoy a footloose moment

Of feeling at ease and being oneWith an otherwise Busy SelfThat remains with you

excused

Sex &The City

90210

X Factor

dexter

Beauty &The Beast

Top Model

Doodles

cover pictures

Youtube Innovation

Launch Innovation

Fan ExclusiveAPP

Show TriviaAPP

Show reminderAPP

Share and win

tweetups

Organic push

Online - PR

instagramAPP

banner Innovation

Click here

Mobile app

BIG CBS LOVEIs the kind of channel that endeavors

To break away from a 30 sec promo to a more immersive story telling format

And being on your mind, with you and in your life

FOREVER & EVER

BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO INDIA

Websites 1 1 1 1

Facebook YES YES YES YES

Twitter YES YES YES YES

YouTube YES YES YES YES

Wikipedia YES YES YES YES

Mobile Website NO NO NO NO

Facebook Likes

BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO 0

500000

1000000

1500000

2000000

2500000

3000000

210746

1587029

762213

2394609

BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO 0

20000

40000

60000

80000

100000

120000

13462

108013

7333

58339

Facebook Talking About

BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO 0%

1%

2%

3%

4%

5%

6%

7%

8%

6%7%

1%

2%

Facebook to Talking About Ratio

BIG CBS LOVE STAR WORLD ZEE CAFÉ HBO 0

5000

10000

15000

20000

25000

30000

35000

40000

1310

33673

7597

18081

Twitter Followers

Pro

pose

d C

on

ten

t M

ark

eti

ng

m

atr

ix

KPI

Measure ReachAudience

EncourageAction incl lead generation

ConvertTo sale

Engage customers to retain and grow

Tracking metrics Unique visitors New visitors Visits Conversation volume

Online opportunity (lead) volume

Offline opportunity (lead) volume generated from online

Online sales volume Offline sales volume

generated from online

Email list quality Email engagement

quality Transactions

Performance drivers (diagnostics)

Share of audience Share of search Brand/direct visits

Page engagement rate (Bounce rate, duration)

Lead conversion rate by engagement tool

Conversion rate to sale Channel conversion rates Category conversion

rates

Active customers % (site and email active)

Active social followers Repeat conversion rate

Customer-centric KPIs

Cost per click and cost per sale

Brand awareness Conversation polarity

(sentiment)

Cost per lead Customer satisfaction

Average order value Cost per sale Customer satisfaction

Lifetime value Customer loyalty index Customer advocacy Products per customer

Business value KPIs

Audience share (owned media) or

Share of voice (earned media)

Goal value per visit Online lead contribution

(n,£, % of total)

Revenue per visit Online-originated

contribution to sales, revenue and product

Retained sales growth and volume

Revenue per channel and category