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Digital Marketing Fundamentals
| Date post: | 19-Aug-2015 |
| Category: |
Marketing |
| Upload: | internshala-vtc |
| View: | 31 times |
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Digital MarketingFundamentals
Digital Marketing - Overview
Digital Marketing is a techniquethat makes use of electronicdevices such as PC, Mobile,Tablets and other e-devices toengage with customers.It has become a sophisticatedand an effective way to create arelationship with the consumerthat has depth and relevance.
Why DigitalMarketing?
To increase BrandRecognition
To promoteproducts
To generateleads
To increase onlinesales conversion
To improve internalcommunications
Communicate withcustomers
Facts & Figures
2 billion + internet users in the world.10% Indians with net access.India is adding internet users at a rate of almost 5-7millions a month.150 web addresses per person in the world.If you spend 1 minute reading every website inexistence, you would be busy for 31,000 yearswithout sleep.Facebook crossed 1.2 billion users.
Digital Marketing Channels
Search Engine OptimizationPay per click MarketingE-mail MarketingSocial Media MarketingWeb AnalyticsViral MarketingAffiliate MarketingMobile App MarketingOnline Video Marketing
#channels are not limited to listed above
DIGITALMARKETING
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Search Engine Marketing
Social Media Marketing
Publish Share
Discuss
Social Networks
Microblog
Lifestream
MMO
Social Games
Virtual Works
Livecast
Web Analytics
Report
Measure
Analyze
Optimize
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Viral Marketing
A marketing strategy that focuseson spreading information andopinions about a product orservice from person to person,especially by usingunconventional means such asInternet or E-mail.
Affiliate Marketing
Affiliate Marketing is the process of earning commission bypromoting other people's (or company's) products.
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Mobile App Marketing
Mobile Marketing ispromotional activitydesigned for delivery to cellphones, smart phones andother handheld devices. Itcan provide customers apersonalized informationthat promotes goods,services and ideas.
Online Video Marketing
Online videomarketing is the useof video to promoteor market your brand,products or services.
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Wish to learn more aboutDIGITAL MARKETING?
Visitvtc.internshala.com
THANK YOU
#graphic_credits = canva, freepik
