Digital Marketing Innovation Summit

Understanding The Future of Digital Marketing

September 10 & 11, 2015 The Westin Bonaventure Hotel

Los Angeles, CA

ie.Digital

Confirmed Speakers

Confirmed Speakers

• Snr Dir, Marketing, Warner Brothers • Director Marketing, Universal Music Group • Social Media Manager, Intel • SVP, Marketing & Digital, NBC Universal • VP, Digital Marketing, Sony Pictures • SVP, Digital Marketing, Playboy • VP, Marketing, Refinery 29 • Snr Dir, Audience Dev, FOX Sports Digital • VP, Marketing, Vintage Wines Estates

• VP, Chief Marketing & Communications Officer, Gillette Children's Speciality Healthcare

• AVP, Social Media, Barclays • SVP, Digital Analytics, Deutsche Bank • Exec Dir. Digital Intelligence, Conde

Nast • VP & Head of Global Marketing, AIG • VP, Advertising & Strategy, Quartz

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The Digital Marketing Innovation summit brings together top level digital marketers from a wide range of leading brands that are creating new trends and leading the way within this space. This 2 day interactive summit, opens up key discussions on key current topics , ensuring that real problems get solved. We answer questions such as, how can my organization improve its ROI from digital marketing? What digital marketing pitfalls should I be aware off? How can my organization benefit from content driven advertising? How can we engage with digital natives and digital immigrants?

About The Summit 2

Illustrated intermittently with case studies, interactive panel sessions and deep-dive discussions, this summit offers solutions and insight from the leaders operating in the Digital Marketing space.

The Digital Marketing Innovation Summit will help your business understand and utilize new thought provoking strategies, and discover new disciplines to help drive new revenue models, social reach and superior content. With continuing growth in online content, modern businesses are faced with challenges to be creative and take advantage of new technologies; to enhance their corporate reach and target new audiences, as well as maintain their current exposure.

Summit Discussion Topics • Creating the ultimate customer profile - How to collect customer data - Real time data collection - From keyword to conversation

• Content Driven advertising - The rise of native advertising - Personalized advertising - The use of Video

• How to engage with Digital Natives and Digital immigrants - Mobile driven marketing - Shaping Social Media

• How online and Offline are meeting - Emerging media - Cross Platform engagement

Featuring • Exhibition Zone - With leading solution providers showcasing the latest in Marketing services helping you grow. • Roundtable & Discussion Zone to network with your peers, gaining insights from in depth conversations. • Networking Evening providing 2 hours of

#DigiMarketing

‘The number of global brands, participating in an informative, interactive environment is truly where IE. dominates on value’ - Previous Attendee

x 25+ Industry Leading Speakers

x 150+ Senior Level Attendees

80 Industry

20 Vendor

:

Ratio

Previous Delegates include

• Marketing Operations, Mazda • Digital Strategy & Marketing, Capital One Financial • AVP, Digital, Victoria’s Secret • Senior Marketing Manager, Amazon • Chief Marketing Officer, CVS Health • Director, Digital Engagement, US, Dpt of Commerce • Director, Digital, The MSG Company • Chief Digital Officer, Smithsonian • Director, Global Comms, Avery Dennison

There is no question that Innovation Enterprise provides gold standard events in the industry and will connect you with decision makers within the digital world. You will be meeting senior level executives from major corporations and innovative small to medium size companies.

Job Title Of Attendees

President /Principal

SVP/VP

C-Level

Snr. Director /Director

Global Head / Head

Snr. Manager /Manager

Academic (1%)

78%

Company Size Of Attendees

8%

11%

25%56%

1000+ Employees300-999 Employees50-299 Employees0-50 Employees

81% Attendees are

companies with at least 300

employees

3%

21%

12%

42%

13%

8%

Attendees are at Director level or above

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Who Will You Meet?

Megan Healy was first turned on by the world of digital marketing when an online internship listing led her to Interscope Records to meet with the newly formed 2-person “new media” department. Five years later she had led the company’s digital grassroots marketing, developed online strategy and infrastructure for street teams, online PR, social media, content marketing, and witnessed the emergence of social media and digital music retail behemoths Myspace and iTunes from inside one of the most successful record labels in the

Megan Healy Senior Director, Interactive Marketing Warner Brothers

4 Confirmed Speaker Information

Alander Pulliam is one of the Youngest moguls in the Entertainment Industry, Starting his career as an actor scoring roles on TV Shows Such as Unfabulous, Zoey 101, and Guest starring on shows such as Meet the Browns, and Law and Order, During College Alander Pulliam passion for the music industry was much stronger so he gave acting a break after he lost His Father and His Brother from natural causes. Being that he grew up without mother due to her illness, He quickly transformed into mindset of soaking up knowledge and maintaining focus on his goals. Knowing that his Parents and Siblings would want him to continue reaching towards the clouds he soared t o w a r d s h i s d r e a m s a s a M u s i c I n d u s t r y Representative.

Alander Pulliam Director Marketing Universal Music Group

He scored a internship at Universal Music Group as a Intern Marketing Assistant, From there he was promoted to Assistant Marketing Director in the Urban Department were he managed and established campaigns for Artist such as , "Nelly, Kelly Rowland, Ciara, Kiesha Babi, Petey Pablo, Alicia Keys, Jayo Felony, Lil Wayne, Nicki Minaj, and Many more of todays artist. He also consults with current artist signed to other Major Labels concerning contracts, counseling, distribution and royalties. His skills lead him to be one the Youngest Directors at Universal Music Group.

Ludov is i ' s pass ion i s bu i ld ing brands and entertainment businesses, leading organizations to extraordinary results through marketing innovation and strategic thinking.

Managed a $1 Billion business across 10 countries and managing a staff of 43 professionalsTrack record developing businesses and new partnerships in both US and international

Built multi-platform digital online and offline marketing capabilities

Nationally- recognized expert on integrating cross-platform and digital operations

Claudio Ludovisi Former SVP of Operational Strategy NBC Entertainment Marketing & Digital

@BlakeMichelleM has ten years of experience in digital content. Blake currently helps lead social support strategy for Intel where she launched @Intelsupport on twitter. She writes a column for Forbes on customer experience and social content. Blake serves as the VP of Marketing for the Society of Consumer Affairs Professionals Bay Area chapter. She has previously consulted on social media for Verizon Wireless and Newmark Grubb Knight Frank. She lives in the Bay

Blake Morgan Social Media Manager Intel

Marketing Executive, MBA with 15+ years experience building businesses and brands in the Internet marketplace.

As Playboy's Senior Vice President, Marketing, Digital Media, I lead marketing for one of the world's most iconic brands as we roll out our new digital strategy. This includes audience development, CRM, social media, customer acquisition and partnerships.

Previously I established and led Yahoo!'s central social marketing organization. I provided marketing strategy, services and consulting to increase audience engagement and expand our brand presence through the use of social media. My team was responsible for s et t i n g o u r s o c i a l m a r ket i n g s t ra te gy a n d infrastructure, which includes success metrics, tools and driving alignment, governance and best practice sharing for the global marketing team.

Robin Zucker SVP, Digital Marketing Playboy

5 Confirmed Speaker Information

Rick Hamann SVP, ContentThe Onion

Rick Hamann is the SVP of Content for Onion, Inc. Hamann first joined the company in March 2014 as Senior Vice President/Head of Onion Labs, the creative services division of Onion, Inc. As head of Labs, Hamann led the successful build out of the full-service agency within the walls of The Onion, combining the best comedy writers and marketing talent to create advertising content worthy of the Onion name.

Marketing leader for the Wotif Group of brands (Wotif ANZ, LastMinute ANZ and Travel.com.au). My team of digital experts is charged with driving SEM, Meta Search, SEO, Affiliates, Partnerships, Mobile, Email, Loyalty, Retargeting, Social Direct-Response and Marketing Intelligence.

Shaden Mohamed Head of Online Marketing Expedia

Andre has a strong track record of building brands, scaling sales and hiring teams for fast growing companies including some of the best known brands, such as Williams-Sonoma and RedEnvelope. His unique blend of skills - ability to quickly identify trends and translate them into marketing strategy, strong acumen for branding, and in-depth expertise in online marketing programs - helped drive growth across multiple industries both in the US and internationally.

He currently leads the marketing group at Vintage Wine Estates, number 15 producer of wine in the United States. Before assuming this role in 2012, he led all aspects of marketing strategy for Breville-Russia, where he held the position of the Chief Marketing Officer. In addition, Andre was a Board of Directors member of Loyalty Partners Vostok, and actively engaged in consulting practice with some of the fastest growing companies in Russia and Europe, including KupiVIP.ru and Adva Capital.

Andres Atemasov VP, Marketing Vintage Wine Estates

Mike Conley joined the Cavaliers Operating Company, LLC as Vice President, Digital in July of 2013. Conley oversees all digital, mobile, web and social media operations, services and marketing efforts for the Cleveland Cavaliers, Lake Erie Monsters, Cleveland Gladiators, Canton Charge and Quicken Loans Arena. Working closely with the organizations corporate partnership, ticketing, fan experience and activation teams, Conley and his team of 15 talented digital minds are responsible for the continued advancement and monetization of all digital-related platforms.

Michael Conley VP Digital Cleveland Cavaliers

5 Confirmed Speaker Information

Apar Kothari Head of Partnerships Match.com

Apar is an experienced business development executive in the internet/ecommerce world, with expertise in partnerships, sales, product management, and marketing. She is currently Head of Business Development and Partnerships at The Match Group (owner of Match.com, Tinder, HowAboutWe, and OKCupid), tasked with executing large scale strategic partnerships.

Ashley Bradbury oversees the Live Events and National Sports league categories in Facebook's Global Marketing Solutions group. In her role, Ashley leads the strategic and marketing relationships for live event promoters and sports leagues to help them leverage the Facebook and Instagram platform to drive their businesses forward. Frequently referencing her passion for the live events business, she’s spent her entire career thinking about how to solve the industry’s biggest problems. Prior to joining Facebook, she spent time at Ticketmaster in client marketing and co-founded the Entertainment Group at Gilt City where she focused on sports and music partnerships.

Ashley Bradbury Lead, Live Events Facebook

Katherine Manderfield is a content strategist at The New York Times T Brand Studio, working to help brands tell and deliver the most impactful stories in resonant ways. She's worked on many aspects of brand storytelling, from strategy to editorial execution as a video producer and a senior editor for brands like TED Conferences, Levi Strauss & Co., MPAA and Dell. She's passionate about the intersections of storytelling, culture and technology.

Katherine Manderfield Content Strategist The New York Times

Growing the global audience for premier music videos and Vevo branded original programming, utilizing mobile and social marketing methods, as well as community and product-driven viewer acquisition, engagement and retention.

Aaron Burcell VP, Growth and Product Marketing Vevo

5 Confirmed Speaker Information

Chris Lauder Senior Director of Creative Solutions Time Out North America

Chris Lauder is the newly appointed Senior Director of Creative Solutions for Time Out North America. Lauder has spent the last 7 years working in London for ShortList Media, most recently managing the Film & Entertainment category, driving revenue and creativity over print and digital platforms. 2015 is, for Lauder, focused on implementing large scale, cross-platform campaigns for national brands as part of the growth and expansion of the Time Out digital network, while driving the commercial efforts of the newly launched, free Time Out New York magazine. Increased engagement, video formats, native advertising and direct engagement with millennial adults is primary.

Michael leads Bloomberg's Digital & Content Marketing efforts globally. Their group uniquely blends content, design and technology to deliver information and utility through compelling marketing programs.

Michael Eisenreich Head of Digital & Content Marketing Bloomberg

Katherine Manderfield is a content strategist at The New York Times T Brand Studio, working to help brands tell and deliver the most impactful stories in resonant ways. She's worked on many aspects of brand storytelling, from strategy to editorial execution as a video producer and a senior editor for brands like TED Conferences, Levi Strauss & Co., MPAA and Dell. She's passionate about the intersections of storytelling, culture and technology.

Cameron Curtis Director, Digital Marketing Universal Pictures

6 Confirmed Speaker Information

Keith Dobkowski Snr Dir, Audience Development FOX Sports Digital

With over a decade of digital marketing experience in the sport industry, Keith Dobkowski has a successful history of delivering audiences to digital properties through a combination of search optimization, social optimization, paid advertising, cross-platform promotion and digital best practices. Results are in the traffic acquired by each property: Dobkowski launched Legalball.com in 2003, a blog focused on legal issues in the sports industry. Within a few months Legalball was serving 30,000 monthly uniques. In 2005, Dobkowski joined the AVP Pro Beach Volleyball Tour. By 2007, AVP.com had a 10-fold increase in unique traffic to the site. And since joining FOX Sports Digital, online audience is up over 300% and firmly cemented as a top-three sports property online.

Richard holds a masters of science degree in International Marketing Management from Boston

Patrick is Executive Vice President of Marketing and Content Strategy at Refinery29. At Refinery29, he has lead the company through 1000% audience growth, helping the company to secure a spot as the fasting growing media company in the US per Inc 500. Patrick was Founder and President of Shopflick, a venture-capital backed shopping site sold to Sugar Publishing in 2009.

Before Shopflick, he co-founded RocketXL, a digital marketing agency, which was sold in 2008 to Cossette Communications Group. Patrick was an equity research analyst at Soros Fund Management and began his career in mergers acquisitions banking at Wasserstein Perella. Patrick graduated from New York University, and serves as a board member of Apex for Youth.

Patrick Yee VP, Marketing & Content Strategy Refinery 29

Francesco Zappacosta is the Managing Director for Pagani Automobili S.p.A. is an Italian manufacturer of sports cars. The company was founded in 1992 by the Argentinian Horacio Pagani, and is based in San Cesario sul Panaro, near Modena, Italy.

Francesco Zappacosta Managing Director Pagani Automobili

‘The number of global brands, participating in an informative, interactive environment is truly where IE. dominates on value’

- Webmaster, Sarasosa Memorial Health Care System

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Ways to Register

+1 415 692 5514 +1 323 446 7673 Register Online Here

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For larger groups or special requests contact Sean by calling +1 415 692 5514 or email sforeman@theiegroup.com * Team discounts are applicable at the point of registration only.

The Information

Digital Marketing Innovation Summit Date: September 10 & 11, 2015 City: Los Angeles Venue: The Westin Bonaventure Hotel, 404 South Figueroa Street, Los Angeles, CA, 90071

Group Discount Offers 3 Silver Passes: $3000 ($1000 per attendee) 5 Silver Passes: $4500 ($900 per attendee) 3 Gold Passes: $3900 ($1300 per attendee) 5 Gold Passes: $6000 ($1200 per attendee) 3 Diamond Passes: $4500 ($1500 per attendee) 5 Diamond Passes: $7000 ($1400 per attendee)

Registration Pricing

Silver Pass

$1495 Access to all sessions &

networking events 7 days access to presentations from the

summit via ieOnDemand

$1295 Early Bird Price (before July 10)

Diamond Pass

$1995 Access to the summit, networking

events, annual subscription to all content on the Innovation, Strategy & Digital

channels via ieOnDemand

$1795 Early Bird Price (before July 10)

Gold Pass

$1795 Access to all sessions, networking

events & unlimited access to presentations from the summit via

ieOnDemand

$1595 Early Bird Price (before July 10)

1 Day Pass

$895 Full access to the sessions to your chosen day of the summit, 7 days

access to presentations from the summit via ieOnDemand

$795 Early Bird Price (before July 10)

On-Demand

$600 Unlimited access to presentations from the summit via ieOnDemand,

including presentations, interviews & the ability to contact speakers

Access to IE. membership site to view the event

materials

Access All Areas Pass

$2095 Access to this summit & Content Strategy, Digital Strategy, Digital Marketing, Digital Web & Design

Innovation Summits

Annual Subscription to all content on the Strategy, Digital & Innovation Channels

via ieOnDemand

NAME OF EACH ATTENDEE

TITLE OF EACH ATTENDEE DEPARTMENT

COMPANY INDUSTRY

ADDRESS CITY

STATE/PROVINCE ZIP/POSTAL CODE COUNTRY

EMAIL OF EACH ATTENDEE BUSINESS PHONE NUMBER

1. Delegate Information...

2. Pass Types...

Early Bird Pass Options before Jul 10, 2015 Early Bird Silver: $1295 Attendees ____ Early Bird Gold: $1595 Attendees ____ Early Bird Diamond: $1795 Attendees ____

Regular Pass Options after Jul 10, 2015 Silver Pass: $1495 Attendees ____ Gold Pass: $1795 Attendees ____ Diamond Pass: $1995 Attendees ____

Group Discount Pass Options 3 Silver Passes $3000 ($1000 per attendee) 5 Silver Passes $4750 ($950 per attendee) 3 Gold Passes $3600 ($1200 per attendee) 5 Gold Passes $6250 ($1250 per attendee)

For larger groups or special requests contact Asad by calling +1 (415) 992 7589 or email adaud@theiegroup.com * Team discounts are applicable at the point of registration only.

! Check (Make checks payable to The Innovation Enterprise Ltd) ! Invoice me

! Visa ! Diners Club! American Express! Mastercard ! DiscoverCARD NUMBER EXPIRATION DATE SECURITY NO.

CARDHOLDERS NAME CARDHOLDER’S SIGNATURE

BILLING ADDRESS INDUSTRY

Prices are exclusive of VAT. Places are transferable without any charge to another Summit occurring within 12 months of the original purchase. Team discounts are applicable at the point of registration only. Any cancellations within a group registration will in turn incur an increase in registration fee for the remaining group participants. Cancellations before February 15, 2016 incur an administrative charge of 50%. If you cancel your registration after August 10, 2015 you will be charged the full fee. You must notify The Innovation Enterprise in writing of a cancellation, or you will be charged the full fee. The Innovation Enterprise reserve the right to make changes to the program without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT.

Registration FormDigital Marketing Innovation Summit September 10 & 11, 2015 | The Westin Bonaventure Hotel Los Angeles, CA For registration or more information on the program, please call Sean on +1 415 692 5514 or email sforeman@theiegroup.com or fax this registration form to +1 415 692 5514

3. Payment Options...

Pass Descriptions: Silver Pass: Access to all sessions & networking events Gold Pass: Access to all sessions, networking events & unlimited access to ieOnDemand Diamond Pass: Access to all sessions, networking events, annual subscription to all content on the Big Data & Analytics channels via ieOnDemand

Super Early Bird Pass Options before May 29, 2015 Super Early Bird Silver: $1095 Attendees ____ Super Early Bird Gold: $1395 Attendees ____ Super Early Bird Diamond: $1795 Attendees ____

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7Schedule

Networking Drinks 17.00 - 19.00

Sept 11

Session One 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Two 10.30 - 12.00

Lunch 12.00 - 13.30

Session Three 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Four 15.30 - 17.00

Day Two

Sept 10Day One 08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

19.00

08.30

10.00

10.30

12.00

13.30

15.00

15.30

17.00

Session Five 08.30 - 10.00

Coffee Break 10.00 - 10.30

Session Six 10.30 - 12.00

Lunch 12.00 - 13.30

Session Seven 13.30 - 15.00

Coffee Break 15.00 - 15.30

Session Eight 15.30 - 17.00

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Sponsors

For sponsorship information contact Emily at ekutchinsky@theiegroup.com

ExhibitorGold Sponsor

ExhibitorExhibitor

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Networking Drinks Sponsor

Associate Partner

Gold SponsorMedia Partner Previous Sponsor

2015 Calendar

PublishingOil & GasCXO Design Strategy Marketing Healthcare

ie.

February Expected Attendees DateMusic Tech & Futures Summit Nashville 100+ February 19 & 20, 2015

100+ February 26 & 27, 2015MarchMobile Innovation Summit New York 150+ March 19 & 20 , 2015Digital Strategy Innovation Summit New York 150+ March 19 & 20 , 2015Digital Marketing Innovation Summit New York 150+ March 19 & 20 , 2015April

150+ April 8 & 9, 2015MayDigital Health Innovation Summit Philadelphia 100+ May 13 & 14, 2015JulyDigital Publishing Innovation Summit New York 200+ July 16 & 17, 2015SeptemberDigital Design & Web Innovation Summit San Francisco 150+ September 16 & 17, 2015Digital Strategy Innovation Summit Sydney 150+ September 16 & 17, 2015Digital Strategy Innovation Summit San Francisco 150+ September 16 & 17, 2015Digital Marketing Innovation Summit San Francisco 150+ September 16 & 17, 2015OctoberDigital Marketing Innovation Summit London 150+ October 21 & 22, 2015Digital Publishing Innovation Summit London 150+ October 21 & 22, 2015Digital Strategy Innovation Summit London 150+ October 21 & 22, 2015NovemberDigital Leaders Summit Miami 150+ November 5 & 6, 2015DecemberDigital Publishing Innovation Summit San Francisco 150+ December 9 & 10, 2015

SponsorshipOpportunities

Giles Godwin-Brownggb@theiegroup.com

+1 (415) 692 5498 US+44 (207) 193 0386 UK

Delegate Invitations

Sean Foremansforeman@theiegroup.com

+1 (415) 692 5514 US+44 (207) 193 1655 UK

February Expected Attendees DateMusic Tech and Futures Summit, Nashville 100 19 & 20 February, 2015

100 26 & 27 February, 2015MarchMobile Innovation Summit, New York 150 19 & 20 March, 2015Digital Marketing Innovation Summit, New York 150 19 & 20 March, 2015April

100 09 & 10 April, 2015MayDigital Health Innovation Summit, Philadelphia 100 13 & 14 May, 2015JulyDigital Publishing Innovation Summit, New York 200 16 & 17 July, 2015SeptemberDigital Strategy Innovation Summit, Los Angeles 200 10 & 11 September, 2015Digital Marketing Innovation Summit, Los Angeles 150 10 & 11 September, 2015Digital Design & Web Innovation Summit, Los Angeles 100 10 & 11 September, 2015October

100 07 & 08 October, 2015Digital Marketing Innovaiton Summit, London 100 22 & 23 October, 2015Digital Publishing Innovation Summit, London 100 22 & 23 October, 2015Digital Strategy Innovaiton Summit, London 100 22 & 23 October, 2015NovemberDigital Leaders Summit, Chicago 150 05 & 06 November, 2015Digital Advertising Innovation Summit. Chicago 150 05 & 06 November, 2015DecemberDigital Publishing Innovation Summit, San Francisco 150 01 & 02 December, 2015Mobile Innovation Summit 100 01 & 02 December, 2015

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