DIGITAL MARKETINGLANDSCAPEINSIGHTS INTO HOWBANGLADESH USESDIGITAL MEDIA

PRESENTED BY

ZAYED IQBAL ABIR

TOTAL GLOBAL POPULATION

INTERNETUSERS

ACTIVE SOCIALMEDIA USERS

UNIQUE MOBILEUSERS

ACTIVE SOCIALSOCIAL USERS

7.4BILLION

3.4BILLION

2.3BILLION

7.4BILLION

2BILLION

GLOBAL DIGITALSNAP SHOT

INTERNETUSERS

ACTIVE SOCIALMEDIA USERS

UNIQUE MOBILEUSERS

ACTIVE MOBILESOCIAL USERS

+12%+199.0 M

+14%+145.8 M

+4%+155.6 M

+21%+187.3 M

ANNUAL GROWTHASIA-PACIFIC

BTRCINTERNETSTATS

MOBILE INTERNET SUBSCRIBERS

60,037,000INTERNET SUBSCRIBERS63,915,000

MOBILE PHONE SUBSCRIBERS

128,939,000

TOP 10 BDWEBSITES &

GOOGLESEARCH ITEMSTOP SITES

1. YOUTUBE2. GOOGLE3. GOOGLE.COM.BD4. FACEBOOK5. PROTHOM-ALO6. YAHOO7. KALERKONTHO8. WIKIPEDIA9. BLOGSPOT10.BDNEWS24

TOP 10 BDWEBSITES &

GOOGLESEARCH ITEMSTOP GOOGLE KEYWORD

SEARCH 2015

1. SSC RESULT 20152. HSC RESULT 20153. WWW.XICLASSADMISSION.

GOV.BD4. ICC WORLD CUP 20155. IPL 20156. WWW.CRICBUZZ.COM 7. COPA AMERICA 20158. BAJRANGI BHAIJAAN9. NTRCA10.PREM RATAN DHAN PAYO

FACEBOOKUSERS OFBANGLADESH

CURRENTLYTHERE AREFACEBOOK USERS IN BANGLADESH

23M

NUMBER OF MALE USERS18MNUMBER OF FEMALE USERS5M

BROWSERS USED TO ACCESS FB

CROME 7.6MFIREFOX 1.2MINTERNET EXPLORER 28KOPERA MINI 6.2MSAFARI 2.5M

LINKEDINUSERS OFBANGLADESH

CURRENTLYTHERE AREFACEBOOK USERS IN BANGLADESH

1.49M

NUMBER OF MALE USERS79.44%NUMBER OF FEMALE USERS20.56%

OWNER - 4.59%C LEVEL – 13.65%MANAGER LEVEL –

14.83%SENIOR LEVEL -

27.17%ENTRY LEVEL –

39.76%

POPULAR YOUTUBECHANNELS OF BANGLADESH

MOST SUBSCRIPTIO

NS

BHAIBROTHERSLTD.

RYKENHUGM

AN

GAANFRIEN

DZ

TIGER

MEDIA

RABBITOLBD

ENTERTAINMENT167.3

K114.4 K

110.7 K

95.1 K

83.2 K

18.6 M

43.6 M

5.2 M

70.5 M

16.1 M

VIDEO VIEWS

SUBSCRIBERS

ALL THE INFORMATION ARE COLLECTED FROM DIFFERENT SOURCES.

THANK YOU !!!