Date post: | 20-Aug-2015 |
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TUESDAYD2C>DM
TUESDAYIts not a Monday.
TUESDAYD2C>DM
Connecting brand with online content.
Salman AbedinTUESDAY DIGITAL
TUESDAYD2C>DM
3 Personalities that are important
• Industry Personalities• Brand Personality• Personalities that appear in content
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Brand
TechnologyAdvertising
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Brand
TechnologyAdvertising
ATL
BTL
FMCG Tech
Software Co
Internet Co
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Brand
TechnologyAdvertising
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Brand
TechnologyAdvertising
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Brand
TechnologyAdvertising
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Types on online content
• User generated content• Company created content• Content created by someone else, but
sponsored by a company
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Brand
TechnologyAdvertising
Consumer
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Brand
TechnologyAdvertising
Consumer
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Brand
TechnologyAdvertising
Consumer
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Brand
TechnologyAdvertising
Consumer
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We are at the tipping point.
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Brand
TechnologyAdvertising
Consumer
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Brand Personality
TUESDAYD2C>DM
brand personality
brand SWOT
category opportunity
consumer insights
Bra
nd
Decon
str
ucti
on
Digital Brand
Analysis
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Why brand personality?
• It brings the brand to life
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Why brand personality?
• It brings the brand to life• It starts of debates and ads tremendous value
to brain storming sessions
TUESDAYD2C>DM
Why brand personality?
• It brings the brand to life• It starts of debates and ads tremendous value
to brain storming sessions• It makes the digital company look really cool
and hip!
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DeconstructionIdea
Generation
Narratives
ConsumerEngagementExperiences
Distillate
Brief
Filter
Divergence.Convergence.
MindMapping
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Personalities in Content
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• User Generated Content• Story telling
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Does anyone know what to do with UGC?
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Storytelling. The only answer.
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Types of Stories
• Corporate back stories• Alternate Reality Gaming• Viral Ads and Activations
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Are You Ready?