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Raunak Guha Co-Founder
| Date post: | 19-Jun-2015 |
| Category: |
Marketing |
| Upload: | rankhigher |
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Raunak Guha
Co-Founder
About RankHigher.in RankHigher.in has been founded in early 2014 with the
vision of helping businesses strengthen their online presence through Digital Marketing, SEO, Website Development.
RankHigher.in is based in Bangalore, India with a nodal office in London, UK.
Services Social Media Marketing
RankHigher.in understands the business objectives of clients and defines a holistic online marketing strategy that helps in increasing website traction and conversion
We work on Facebook lead generation, Google Plus presence and Twitter Campaigns.
Services Search Engine Optimisation (SEO)
Having a presence in page 1 of Google Search result for a keyword increases your chances of getting more website visitors which will lead to more conversion.
RankHigher.in develops and implements a holistic SEO strategy for a minimum period of 3 months. We work on your on-page SEO, off-page SEO, performance, backlinks, content generation and content distribution which will help you rank higher in Google.
Services Search Engine Marketing (SEM)
Businesses harness the power of Google Adwords to get visitors to their websites. These PPC campaigns help in bringing interested buyers immediately.
We help in designing and executing PPC Campaigns that gets targeted visitors to your website. Our Google Ads Strategy helps in reducing your expenses yet get the maximum ROI.
Services Conversion Funnel Optimization
For several businesses, increase in visitor count is not enough. Unless a visitor signs up to the website, he is lost forever.
We help in conversion funnel optimization, i.e., we help in converting website visitors to leads through several lead capturing techniques
Services Online Campaign Management
We manage the following Campaigns:
1. Email Campaigns
2. Google Adwords Campaigns
3. Facebook Campaigns
We design the necessary content to enable these campaigns
Services Content Writing and Copywriting
We have a team of bloggers who are well versed with latest SEO techniques and can generate relevant blog and website content based on keyword research.
Content generation is one of the most important aspects of SEO after Google Panda and Penguin updates.
Services Website Development
A strong digital presence is incomplete unless you have a strong compelling website which not only talks about your business but also acts as a lead generation platform or sales platform for you.
We help in designing and developing websites that complement our digital marketing actvities.
About the Team Raunak Guha, Co-founder
Raunak has worked with Wipro Technologies as a CRM consultant before completing his MBA from Imperial College London. He has worked as a Business Development Executive with a startup in London before starting FounderMates.com, a platform that helps entrepreneurs connect to mentors for free. RankHigher.in is his second venture
About The Team Nidhi Kapoor, Co-Founder
Nidhi has been an SAP consultant with Accenture and Capgemini before doing her MBA from Imperial College London in Innovation and Entrepreneurship. She has worked with few startups in London as Product and Business Development Executive before starting FounderMates.com. RankHigher.in is her second venture.
Why RankHigher.in? While working with startups and SMEs in addressing their
business challenges, Raunak and Nidhi realized that a huge gap existed between what businesses wanted and what vendors delivered, which were often cheap but of low quality and provided little value to clients.
RankHigher.in works as technology and business partner, helping clients address their business challenges and enhance their online presence and acquire customers.
Case Study Challenge: ABC Company specializes in Home Cleaning, Home Sanitizing, Carpet,
Sofa and Mattress Cleaning. With an increase in population in the city due to the growth of IT and ITES businesses, there has been an increase in pollution in the city. ABC has been in the business of Home Cleaning for nearly 4 years. ABC has been featured in media and has built a brand in its niche.
However, in the last 2 years, there has been an increase in competition for ABC. This has led to reduced revenue and profits for ABC and its market penetration is shrinking. ABC spends on Adwords everyday to the tune of few hundred Indian rupees to acquire new customers.
Case Study Contd Solution: RankHigher.in established a 3 month plan to achieve its target. It listed
out 15 keywords and filtered out top 5 keywords for ABC which will help get the maximum number of visitors. RankHigher.in researched, analyzed and calculated the level of competition and the strength of the competition. RankHigher.in developed a comprehensive On-Page and Off-Page SEO approach targeted at local customers.
Result: ABC is ranking in top #2 for its top 5 keywords and in first page for almost
all of its keywords (about 15 keywords). All of its competitors in its niche rank below ABC in Google Search Results. Client has stopped spending on Adwords and still gets more customers.
Testimonial “The work done by Raunak and team has been exemplary. We
started getting positive improvements within a few days of engagement . Not only were the results visible and actionable , the constant innovation introduced over the period of engagement helped us get results way beyond the brief of the project. Add to it the infectious and professional approach to the work, prompt client servicing and very hands on approach. We did try talking to SEO experts earlier but this engagement has been an eye opener and we wish the team all the success in this venture. Thanks for the good work”
- Nishant Prasad, Owner, Clean Fanatic
Client Sectors We are currently working with clients across the
following industry sectors:
1. Home Improvement
2. Real Estate
3. Education
4. Fashion E-Commerce
5. Re-Commerce
