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Digital Marketing Show - 2015 Show Guide

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  • Official Guide to the Digital Marketing Show 2015

    www.digitalmarketingshow.co.uk@DMSLDN

  • 2info@emailcenteruk.com 01327 811 884

    Drag and drop functionality Mobile responsive emails Flexible layout components Image library

    Selection of pre-built templates Social media integration Newsfeed component Dynamic content

    Personalisation Optimised for all email clients Custom components available Autosave feature

    QUICKLY BUILD MOBILE RESPONSIVE EMAILS WITHOUT CODE FOR

    STAND D10

    FREE

    SIGN UP TODAY FOR FREE ACCESS TO THE EMAIL BUILDER

    EMAILCENTERUK.COM/SIGNUP

  • 3Welcome

    info@emailcenteruk.com 01327 811 884

    Drag and drop functionality Mobile responsive emails Flexible layout components Image library

    Selection of pre-built templates Social media integration Newsfeed component Dynamic content

    Personalisation Optimised for all email clients Custom components available Autosave feature

    QUICKLY BUILD MOBILE RESPONSIVE EMAILS WITHOUT CODE FOR

    STAND D10

    FREE

    SIGN UP TODAY FOR FREE ACCESS TO THE EMAIL BUILDER

    EMAILCENTERUK.COM/SIGNUP

    BUSINESSES, BOTH LARGE AND SMALL RECOGNISE THE NEED TO BECOME MORE CUSTOMER FOCUSSED AND DIGITAL IS THE GREAT LEVELLER.

    Digital allows even the smallest of businesses to engage with their customers and compete with larger corporates like never before.

    The challenge however is keeping up with the fast changing landscape of technology.

    From the outset we have designed the Digital Marketing Show and our online publication www.digitalmarketingmagazine.co.uk to keep our audience informed about the hottest topics, ideas and success stories in the world of digital marketing to help turbocharge their marketing.

    We now welcome hundreds of thousands of visitors a year to our websites and events looking for; ideas, information, inspiration and advice whether youre a digital native, a digital immigrant or a complete digital newbie we hope to help you master the world of digital. Kind regards

    Nick Jameswww.freshbusinessthinking.com0845 5000 328

    Sales DirectorLuke Neel

    Sales ManagerBen Thomas

    Sales ManagerJonathan Walker Head of ContentHannah Durham

    Marketing ManagerAlex Shea

    Account ManagerJacob Ludlow

    Campaign ManagerRachel Morris

  • 4Contents

    EXHIBITOR LISTINGS..............................................................................24

    AGENDA - WEDNESDAYEmail and Automated Marketing Theatre ....................................................................................................5

    The Content Hub ...............................................................................................................................................6

    Sales & Modern Marketing Theatre ............................................................................................................... 7

    Demand Generation Theatre with On 24 .....................................................................................................8

    Digital Marketing Magazine Theatre .............................................................................................................9

    The Search, Social and Mobile Theatre ...................................................................................................... 10

    Affiliate Marketing Theatre - Sponsored by Twist360 ............................................................................. 11

    AGENDA - THURSDAYEmail and Automated Marketing Theatre .................................................................................................. 13

    The Content Hub ............................................................................................................................................. 14

    Sales & Modern Marketing Theatre ..............................................................................................................15

    Demand Generation Theatre with On 24 ................................................................................................... 16

    Digital Marketing Magazine Theatre ............................................................................................................17

    The Search, Social and Mobile Theatre ...................................................................................................... 18

    Affiliate Marketing Theatre - Sponsored by Twist360 ........................................................................... 20

    FLOOR PLAN........................................................................................... 22

  • 5AgendaWednesday 18th November

    10:20 - 10:50

    Win the Email Marketing Battle to the Inbox this Holiday SeasonJUDY BONIFACE - CMO, MAILJET

    EMAIL AND AUTOMATED MARKETING THEATRE

    11:40 - 12:10

    Programmatic: What Brands Need to KnowNICOLAS BIDON - MANAGING DIRECTOR, UK, XAXIS

    12:20 - 12:50

    Email Marketing: Lets Get PersonalTONY KENT - MARKETING MANAGER, SIGN-UP.TO

    1:00 - 1:30

    Send your Conversion Rates Soaring with a Winning Email NurtureDANIELLE WOOLLEY - CUSTOMER SUCCESS MANAGER AT ADESTRA STRATEGY

    1:40 - 2:10

    Lunch break

    2:20 - 2:50

    Increasing Online Conversion through Email PersonalisationMATTHEW PEPPER - DIRECTOR, SUB2

    3:00 - 3:30

    The Mass Adoption of Programmatic - Is the Time Right for OOH?SUZY JORDAN - COMMERCIAL STRATEGY DIRECTOR (EM SOLUTIONS), EXTERION MEDIAALISSA ANANIEVA - DIRECTOR OF GROWTH PROGRAMMES AT EXTERION MEDIA

    11:00 - 11:30

    How to Use Video in Marketing Automation to Capture More LeadsPHIL NOTTINGHAM - DIRECTOR OF PRODUCT MARKETING, WISTIA

    4:20 - 4:50

    Revenue Rescue: Saving Sales When Shoppers StrayGEORGES BERZGAL - EUROPEAN MD OF BRONTO

  • 6AgendaWednesday 18th November

    10:30 - 11:00

    Winning at Content & Social By Using DataBEN HARPER - CO-FOUNDER, DATIFY

    THE CONTENT HUB

    11:10 - 11:40

    To be confirmedCONRAD WHITEY - CEO, INSTRUMENTAL (PREVIOUSLY POPSHACK)BARNEY WORFOLK-SMITH - COMMERCIAL AND STRATEGY DIRECTOR, THAT LOT

    11:50 - 12:20

    Fact: Negative User-Generated Content Increases ConversionsANNE-MARIE-OLSEN - VP, EMEA, POWERREVIEWS

    12:30 - 1:00

    Putting User-Generated Content at the Heart of your Brand StoryANDY MALLINSON - MD & CMO, STACKLAWILL WEEKS - SENIOR ENGAGEMENT STRATEGIST, CONTIKI HOLIDAYS

    1:10 - 1:40

    How to become OversubscribedDANIEL PRIESTLY - CO-FOUNDER, ENTREVO

    1:50 - 2:20

    Social Discovery in a Digital Age: Reaching Millennials with Content MarketingJULIETTE OTTERBURN-HALL - CHIEF CONTENT OFFICER, BEAMLY

    2:30 - 3:00

    Investigative Content Marketing and Authenticity: The Key to 2016 Content Marketing SuccessSHARON FLAHERTY - BRANDCONTENT

    3:10 - 3:40

    How to Create the Worlds Most Shared Digital ContentJAMAL BENMILOUD - FOUNDER AND CHIEF CREATIVE OFFICER, EARN

    3:50 - 4:20

    Digital Upcycling: How To Resurrect Dead ContentPHILIP WOODWARD - SENIOR COPYWRITER, LIBERTY MARKETING

    4:30 - 5:00

    How To Amplify your Content Marketing and Reach your Target AudienceJAMES MURPHY - HEAD OF CONTENT, TAN MEDIA

  • 7AgendaWednesday 18th November

    10:30 - 11:00

    Bridging Online Campaigns with Offline SalesKATIE FIELD - MD UK, VIANT

    SALES & MODERN MARKETING THEATRE

    11:10 - 11:40

    What to do with your WebsiteLEE CHADWICK - FOUNDER AND MD, WOW ANALYTICS

    11:50 - 12:20

    Who Won The Rugby World Cup According To Social Media?FABIO DE BERNARDI - DIRECTOR, STRATEGIC ACCOUNTS, SYNTHESIO

    12:30 - 1:00

    How Brands can Maximise the Rise in Digital Out of HomeSIMON PRINCE - HEAD OF CUSTOMER MARKETING, POWWOWNOWLEIGH HERBERT - BUSINESS DIRECTOR, MEDIACOM MANCHESTER

    1:10 - 1:40

    Lunch break

    1:50 - 2:20

    How to use Immersive Augmented Reality for Digital MarketingSAM ELLIS - SENIOR ACCOUNT DIRECTOR, LIDADAVE COX - CHIEF INNOVATION OFFICER, M&C SAATCHI

    2:30 - 3:00

    TV Advertising for Businesses of all Shapes and SizesDAVID SANDERSON - HEAD, SKY ADSMART LOCAL AND DEVELOPMENT

    3:10 - 3:40

    The Evolution of Engagement-Based MarketingJOE HYLAND - CHIEF MARKETING OFFICER, ON24

    3:50 - 4:20

    Mobile: Is it the new remote control for shopping?ELIZABETTA CAMILLERI - FOUNDER AND CEO, SALES GOSSIP

    4:30 - 5:00

    Managing the Multi-Channel Customer ExperienceAOIFE MCILRAITH - DIRECTOR OF GLOBAL SEARCH AND MARKETING, LIONBRIDGE TECHNOLOGIES

  • 8AgendaWednesday 18th November

    11:00 - 11:40

    The New Way to WebinarMARK BORNSTEIN - VP OF CONTENT MARKETING, ON24

    DEMAND GENERATION THEATRE WITH ON 24

    12:00 - 12:40

    Demand Gen and Social SellingPAUL ENGLISH - PARTNER, PROPHET

    1:00 - 1:40

    How to Engage with the Heart, while Delivering to the MindBEN SCOTT-ROBINSON - HEAD OF INTERACTIVE EXPERIENCE, ORDNANCE SURVEY

    2:00 - 2:40

    Defining the Big Brand Truth that holds all Engagement TogetherMAX DU BOIS - SPENCER DU BOIS

    3:00 - 3:40

    From Concept to Conversation: Generate Lead Engagement Through B2B Content MarketingCHRIS FIELD - MANAGING DIRECTOR, FIELDWORKS

  • 9AgendaWednesday 18th November

    10:30 - 11:00

    The dos and donts of brand partnershipsTAMARA GILLAN - FOUNDER AND CEO, CHERRY LONDON

    DIGITAL MARKETING MAGAZINE THEATRE

    11:10 - 11:40

    How Brands/Publishers are Driving Engagement with MillennialsJUSTIN TAYLOR - UK MD, TEADSCHARLES YARDLEY - MANAGING DIRECTOR INTERNATIONAL AND PUBLISHER OF FORBES LIFE, FORBES MEDIATAMSIN ANASTASI-PACE - GLOBAL HEAD OF CLIENT TECHNOLOGY, THE ECONOMIST GROUPPANEL HOST: PETER WILSON - STRATEGIC CONSULTAN

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