Date post: | 07-Nov-2014 |
Category: |
Technology |
Upload: | vasif-abbas |
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So what exactly is Digital Marketing…
… Rocket Science!
DIGITAL MARKETING
In the new age of technology, Digital Marketing is a paradigm
shift; a change in way the Marketers used to think.
We live in a world that is changing so rapidly the consumers are now in love with change itself.
“If an idea doesn’t work online, it’s not a good idea.”Using an innovative technology doesn’t make an idea innovative.
Digital marketing encompasses a variety of internet marketing and online media strategies to promote brands and products, besides generating awareness. Increasingly, this is the medium which is providing powerful marketing tools that will improve branding efforts and boost direct response e.g., integrating mobile with digital marketing can create personal, long-term relationships between brands and consumers using electronic marketing channels.
• SEO– Keyword Strategy
–On-site Optimization Strategy–Off-page or Link building Strategy
• Viral Marketing• Social Media Marketing• Paid Marketing• Email Marketing• Mobile/SMS Marketing• Website Metrics
DIGITAL MARKETING ELEMENTS
SearchEngine
Optimization
Affiliate MarketingPPC Ad
Networks
E-Mail Marketing
LeveragingSocialMedia
WOM / ViralMarketing
OnlineReputation
ManagementBlogging Social
Bookmarking
DIGITAL MARKETINGMIX
Print PublicationAdvertising-Magazines-Newspapers-Other
Marketing Collateral-Brochures & Posters
TV/Radio-30 Second Spots
Direct Mail-Postcards-Direct mail pieces
Trade Shows- Regional and national Trade show appearances
Search Marketing- Paid Search PPC- Contextual PPC- Organic search- Shopping Comparison
Email Marketing- Bi-monthly newsletter- Promotion Offers
Display Ad & RichMedia Advertising• Banner ad
placement- Video Advertising
Social Marketing- Blogging- Podcasting• Reputation
Management- WOMM, SMM, SMO
Affiliate Marketing- In-house- Affiliate Networks
OfflineMarketing
Online Marketing
Offline
TRADATIONAL vs DIGITAL MARKETING
What can Digital Marketing do for you?
SEOGoogle, MSNLong Term EffectBest Traffic SourceText , Image, Banner ads
PPCTargeted TrafficImmediate ResultsPerformance Tracking
BannersText Links
Brand AwarenessBoost Link PopularityAdditional Traffic Source
Articles / PR News
Builds reputationBoost Link popularityAdditional Traffic source
Social MediaBrand Management, Engagement, Create Buzz, WOM, Viral Marketing
Web AnalyticsTrack Marketing CampaignsPerformanceOptimize Results
List Building Newsletters
Establish CommunityMaintain LoyaltyRepetitive Sales
Web Directories
Boost Link popularityAdditional Traffic source
Social News Web Sites- Digg- Mashable- Reddit- Newsvine
Collaborative Content Aggregators- Wikipedia (text)- Flickr (photos)- YouTube (video)- PodcastAlley (podcasts)- iPodder.org (podcasts)
Blog Search Engines- Technorati- Blogspot- wordpress
Shared Bookmarks- Del.icio.us- Furl- Shadow- Ping
BLOGGING 101
There is no such thing as a ‘VIRAL CAMPAIGN’!!
AMAZINGLY OVERWHELMINGLY AWESOME IS VIRAL
VIRAL
Digital can only push the idea forward since its more easy to share on digital mediums. It is also measurable and track able.
The idea has to be powerful enough itself to go the distance.
During the financial crisis, there was a campaign by Hyundai that gave people the guarantee that if they lose their job the following year, Hyundai would buy their car back. It was an idea that spread virally without solely living online.
QR Codes – Quick Response Codes
The key to success is to offer value to the consumer - codes need to take you to something of value - product information, how-to-use video, coupons, etc. Mobile optimization is also key. The user will be getting your message on a 3-5" screen, so video or easily readable text are ideal.
QR codes are a great way to give people a ton of info digitally. Here's a scenario...a restaurant has a QR code at every table. When you scan it, it takes you to a page you can sign up for their email list. Here is the beauty of this process...a person is most likely not going to take a piece of paper home to their PC and sign up for your email list when they could be doing something else. However, if they are sitting at the table waiting for their food, there is no better time to scan the code and sign up on their phone.
QR Codes can be a great way to link traditional advertising to digital, increase POS conversion and generally engage consumers. Nissan USA has figured out a good use for QR codes by providing them on new cars. They essentially act as a "silent sales person" for on-the-lot consumers
Be careful though in blocking yourself into QR codes, QR codes are a specific type of code. You may also want to look at SnapTags which provide more branding opportunities.
Which do you think is more powerful:
A company website or its Facebook page?
• Digital is not a job for specialists anymore.
• Lose the New Media Phobia and embrace it.
• Live the digital media, make a Techy friend.
• Every campaign can be a global campaign.
• Focus on individuals. User behaviors measurement.
• Crowdsourcing. • Focus on content: it will always be the
king!• The power of status messages
Integrate but don’t interrupt
A brand should insert itself meaningfully into people’s lives by enabling and enriching their existing behaviors, not by requiring new ones.
The real beauty of Digital marketing – the ability to test before you invest.
Beta version, pilot testing etc.
Brand corporations individuals People are starting to realize that there’s not much of a line between your personal and professional lives anymore. Digital lifestyle is taking over
121 million searches are conductedin Google every hour, but only 25% of users scroll past the first page of search results.
Every corporation is shifting towards a more digital oriented workforce. Almost every job description has a digital element to it now.
The people in your social circles — including LinkedIn, Facebook and Google+ — are also the people who will help you network to a new job or career.
Applying interactive technologies to Contribute to marketing
activities Through Developing a planned approach to improve
customer knowledge to Deliver communication & services
that matches Individual’s needs.
That’s it!
Questions?